Management- How to write an executive summary1. Title pageTitle of caseNames and student numbersDate submittedCourse code and sectionProfessor’s nameTA’s nameStatement of academic integrity signed by all group membersDouble check spelling2. Executive SummaryTo: Management (case specific)From: your nameSubject: title of caseDate: date of submissionCritical Assumptions: what key information is missingProblem: primary problem only-be concise(must be same as case body) Alternatives: List all the alternativesFacts Considered: Directly from the case.
No assumptionsRecommendation: one paragraphMAX one page-single spaceThis is a one page synopsis that follows the title pageIt is written lastPoint form3. Critical AssumptionsBuild on the facts in the caseAdd credibility and depth to the caseState the assumption and then state the fact that led you to make this assumption Do not assume the case awayAvoid making far fetched assumptionsBullets are good but write in full sentences4. Problem analysisa) Primary ProblemThe key to your case is the primary problemThis is what your case is aiming to solveWrite the primary problem should be conciseDo not use bullets when writing on the facts from the caseWhen you write your alternatives they will be a solution to the primary problem and the satellite problems Keep asking yourself WHYPrimary problem is the CAUSEb) Satellitethe satellite problems are as a result of the primary problem these are also facts form the casecan be written using bullets, but full sentencesstraight from the caseImplications-identify what will happen to the organization and the personnel if the problems persist Based on problems in the case and logical insightCan be written using bullets but write in full sentences will thorough explanations a) Implications on the organizationThe impact of the problems on the organizationb) Implications on personnelThe impact of the problems on all the people involved in the case5. AlternativesThis is the meat and potatoes of your caseThis section involves practically applying theories and concepts to the business case (a real life situation) Read your textbook and conduct outside researchAll of your alternatives must solve your primary problemIn the first paragraph of the alternative include any theory and apply it to the case In the analysis paragraph determine how this alternative solves the problems in the case Example1. Change to a geographical organization structureIntroductory sentences on overview of alternative then describe the theory orconcepts then alternativesTips:As the writer of the case you are a consultant working for management In general, your alternatives should not include hiring a consultant or replacing management Good alternatives are found in the textbook and by researching the problem You should not have to fire anyoneIf your alternative will not solve the primary problem do not include it in your case The best alternatives are theory based with practical adaption6. RecommendationSelect the alternative or combination of alternatives that best solves the problems in the case In a few paragraphs, you must outline:Which problems the alternatives solves and any that it may not solves Why it solves them better than the other viable alternatives How the combination of alternatives, if recommended, is better than any individual alternatives A forecasting look at how the recommendation will benefit the personnel and the organization Do not write “I recommend…”Sell your alternative through logical flow7.
ImplementationThere are three sections: immediate, short-term, and long-term This is a detailed outline of how the recommendation will be carried out Requires researchThe immediate timeframe is present to six months, short-term is six months to one year, and long-term is beyond one year This can be written in bullets with full sentences and thorough explanations 8. Grammar, Spelling, and PresentationProofreadIf in doubt change your wordingWhen using bullets write in full sentencesNo contractionsGender neutralUse footnotes9. Works Cited10. Final ThoughtsStart your case earlyTalk about the case with your friends, but do not let others intimidate you Avoid major last minute changesPrint your paper before you go to sleepProofreadMarkers appreciate double spacing and times new roman 12, or arial 11 Margins at least 1 inchLength usually 15-20 pages. Appendices are fineDuotangs are not necessary, but staples are