?Management- How to write an executive summary Essay

Management- How to write an executive summary

1. Title page
Title of case
Names and student numbers
Date submitted
Course code and section
Professor’s name
TA’s name
Statement of academic integrity signed by all group members
Double check spelling

2. Executive Summary
To: Management (case specific)
From: your name
Subject: title of case
Date: date of submission
Critical Assumptions: what key information is missing
Problem: primary problem only-be concise(must be same as case body) Alternatives: List all the alternatives
Facts Considered: Directly from the case. No assumptions
Recommendation: one paragraph
MAX one page-single space
This is a one page synopsis that follows the title page
It is written last
Point form

3. Critical Assumptions
Build on the facts in the case
Add credibility and depth to the case
State the assumption and then state the fact that led you to make this assumption Do not assume the case away
Avoid making far fetched assumptions
Bullets are good but write in full sentences

4. Problem analysis
a) Primary Problem
The key to your case is the primary problem
This is what your case is aiming to solve
Write the primary problem should be concise
Do not use bullets when writing on the facts from the case
When you write your alternatives they will be a solution to the primary problem and the satellite problems Keep asking yourself WHY
Primary problem is the CAUSE
b) Satellite
the satellite problems are as a result of the primary problem these are also facts form the case
can be written using bullets, but full sentences
straight from the case

Implications-identify what will happen to the organization and the personnel if the problems persist Based on problems in the case and logical insight
Can be written using bullets but write in full sentences will thorough explanations a) Implications on the organization
The impact of the problems on the organization
b) Implications on personnel
The impact of the problems on all the people involved in the case

5. Alternatives
This is the meat and potatoes of your case
This section involves practically applying theories and concepts to the business case (a real life situation) Read your textbook and conduct outside research
All of your alternatives must solve your primary problem
In the first paragraph of the alternative include any theory and apply it to the case In the analysis paragraph determine how this alternative solves the problems in the case Example

1. Change to a geographical organization structure
Introductory sentences on overview of alternative then describe the theory or
concepts then alternatives

As the writer of the case you are a consultant working for management In general, your alternatives should not include hiring a consultant or replacing management Good alternatives are found in the textbook and by researching the problem You should not have to fire anyone

If your alternative will not solve the primary problem do not include it in your case The best alternatives are theory based with practical adaption

6. Recommendation
Select the alternative or combination of alternatives that best solves the problems in the case In a few paragraphs, you must outline:
Which problems the alternatives solves and any that it may not solves Why it solves them better than the other viable alternatives How the combination of alternatives, if recommended, is better than any individual alternatives A forecasting look at how the recommendation will benefit the personnel and the organization Do not write “I recommend…”

Sell your alternative through logical flow
7. Implementation
There are three sections: immediate, short-term, and long-term This is a detailed outline of how the recommendation will be carried out Requires research
The immediate timeframe is present to six months, short-term is six months to one year, and long-term is beyond one year This can be written in bullets with full sentences and thorough explanations 8. Grammar, Spelling, and Presentation

If in doubt change your wording
When using bullets write in full sentences
No contractions
Gender neutral
Use footnotes
9. Works Cited
10. Final Thoughts
Start your case early
Talk about the case with your friends, but do not let others intimidate you Avoid major last minute changes
Print your paper before you go to sleep
Markers appreciate double spacing and times new roman 12, or arial 11 Margins at least 1 inch
Length usually 15-20 pages. Appendices are fine
Duotangs are not necessary, but staples are