1. Public transport is expensive in some places

congruence is an important phenomenon that brand marketers try hard to exploit
in various consumer markets. Self Image congruence is basically how an
individual perceives things and how it alters their behaviour in the
marketplace. People nowadays are moving from an age of ownership to an age of
access/utility. Self-image congruence depicts how an individual perceives a
car. For some, it is a status symbol but for others, it’s a means of access or
utility. Americans love cars but it certainly drains their time and money and
this is where car sharing attracts them. Car sharing provides people with a
short-term relationship with cars. People for whom saving money is more
important prefer car sharing because the costs are way too less than owning a
car. The initial membership fee is less, discount packages on weekdays as well
as weekends and less time to commute all of these factors attracts the
customers. The larger the fleet, the greater is the ability to spread the costs
over technology and personnel. There are people who are fond of reading books,
watching movies, so car sharing provides this. There are apps in which when you
log in you get cash backs like Uber, Ola. For people who don’t know driving car
sharing is a good option. In case of drink and drive also car sharing is
beneficial. Traffic jams in densely populated cities have led people to shift
to car sharing. Young professionals are more inclined towards car sharing as
they have a mindset to access things not own them. Public transport is
expensive in some places so this can make car sharing more attractive.
Congested cities, with lots of overcrowding and pollution, penalise car
ownership and customers are encouraged to use car sharing. With most car
sharing programs one can build a history of insurance without paying extra
money. People who are physically disabled can be targeted as car sharing is a
good option for them. Car sharing companies can design various programs for
different sets of people like office going, students, and physically disabled,
older people offering some benefits that are suitable for them. One can decide
which program best suits them.