Customer satisfaction isplaying an key role in promoting the product and experience theprofit in the business. In judging the customer satisfaction factorsare that businesses should consider: Increasing loyalty and customerretention by just 5% can increase profits by 75%.
Most dissatisfiedcustomers will reveal the problem for 9 other people. Only 4% ofdissatisfied customers actually complain to the company. Satisfiedcustomers, on the other hand, tell 5 to 6 other people about theirpositive experience. Managing dissatisfaction, then, is a criticalconsideration in planning a customer satisfaction. The presentinvestigation is to find the ways to get the customer satisfaction insoftware industry.
This has to be achieved with the combination ofkey customer requirements as well as the remarkable qualityparameters specified by the international quality standards. There isa substantial body of empirical literature that establishes thebenefits of customer satisfaction for firms. This should be differentand add to the basic entities of business like marketing, sales,service after sales.Customer satisfaction isconsidered as the most significant for any business. The growth ofthe business depends on the standards setup based on Customersatisfaction.
The high competition in software industry invites moreattention to customer satisfaction. Predicting customer satisfactionis highly crucial. This has to be addressed and find the possibleinnovative solutions to achieve the customer satisfaction in thefield of software products and services. To attain Customer-orientedbusiness theories the company has to follow customer-focus, customercentrism, relationship marketing and other necessary customer centricfundamental concepts. The significant business improvement factor hasto be defined along with the internationally accepted softwarestandards which is applicable.