COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners, architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity of style and design is of paramount importance in creating an environment which is stimulating, surprising and alive.
B) Social equity Investments in social equity based on the philosophy that today we get to believe that the future of Bahrain Bay to serve as another tool to be marketed. In order to add to the rich legacy of the Kingdom of Bahrain it is vital to create a place where opportunities exist for all. Where developers’ and residents’ interests meet and Middle East real estate investment proves a profitable exercise. C) Community Fabric The project will be a mix of commercial, residential, and retail units.
It aims to develop a self-governing and self-sustaining community, supporting an exceptional quality of life for residents, businesses, and investors alike. Bahrain Bay are creating varied and distinctive districts and neighborhoods. A rich cultural and artistic scene will surely develop. Together, these will create many opportunities to form the ties that truly unite a community. As a result, Bahrain Bay aims to provide a quality of life that might otherwise take years to create. D) Tomorrow’s Environment Bahrain Bay aims to create a development that respects its unique environment and shows its commitment to sustainability.
Using state of the art technologies in its construction and infrastructure it is the intention to make Bahrain Bay a development that will safeguard the region’s environmental well-being for generations to come. 2. What would you see as being Bahrain Bay’s mission? To become a true mixed use waterfront community, setting the benchmark for urban development in Bahrain and the wider Region. 3. What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers? It’s the global property exhibition.
It was important event for Bahrain Bay because it was attracting nearly 26,000 property and investment professionals from around the world. 4. Why might the kingdom of Bahrain be an attractive location for overseas investors? The demographic changes within Bahrain, its proximity to the rapidly growing Eastern Province of Saudi Arabia make Bahrain bay a compelling project. Also the economy of Bahrain grows and diversifies make Bahrain an attractive opportunity for overseas investors. 5. What are Bahrain’s closest competitors for inward foreign investment? A) Bahrain Investment Wharf
B) Bahrain Financial Harbour C) Bahrain City Centre D) Durrat Al Bahrain E) Amwaj Islands 6. What part of the marketing mix is related to the football sponsorship, and what function does it perform? It is related Social Responsibility and Community Development. It performs the function that Bahrain Bay will not affect only the people and businesses who wish to live and operate in Bahrain Bay, but it will also touch those communities around it for a long time to come. And this is creating a long lasting partnership between Bahrain Bay and its wider community.