Breastfeeding (Begum and Dewey 2010). and also creates

is an uneven way of providing perfect food for growth and development of infant
(WHO, 2003). It is a living fluid, containing all the necessary nutrients and
hydration in the first six months of the child’s life (Misgan et al 2014).

countries are scaling up efforts to increase rates of optimal breastfeeding
practices thus decrease child mortality. It is linked to many objectives of the
2030 agenda for Sustainable development goals (Anupam et al., 2017) and a week usually
is set aside to raise its awareness regarding the fact that breastfeeding is
key to sustainable development goals . Optimal
breastfeeding plays a huge role in both child’s short and long term health
outcome. The short term benefits include prevention against common preventable
childhood illnesses such as diarrhea, Pneumonia and other infectious and non
infectious inflammatory diseases (Duijits et al 2010). While it improves child
intelligence and protect against obesity and related chronic non-communicable
disease which may arise in the long run (Variet-Chalifor et al., 2015). Thus
breastfeeding is often considered a proven child survival strategy (Jedrychowsk
et al 2012). Furthermore, OBF is among most
effective interventions that enhance both child and maternal health; thereby
reduces health care costs and dependency which in turn promotes economic
development of nations (USDHSS 2011).

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World Health Organization (WHO) recommends that newborns be put on the breast
within an hour after birth (WHO, 2003). Early initiation of breastfeeding
immediately after birth enhances mother-infant bonding Himani et al 2011), promotes
effective suckling, successful establishment, and maintenance of breastfeeding
throughout infancy (Begum and Dewey 2010). and also creates an opportunity for
the newborn to receive the nutritional and protective benefit of the colostrum

in different countries including Nigeria, a significant proportion of mothers
offer prelacteal feeds to their newborn 19–25. Pre-lacteal feeds are foods
given to newborns before breastfeeding is established or before breast milk
“comes in,” usually on the first day of life (Giridhar 2012). Prelacteal
feeding has a whole lot of negative effect as it increases the risk of illness
from acute respiratory tract infections 8 and diarrhea 26. Similarly, it
was associated with childhood stunting 27, 28. Furthermore, prelacteal
feeding was linked with poor breastfeeding outcome