UPS COMPETES GLOBALLY WITH INFORMATION TECHNOLOGY Q1. Inputs, processing, and outputs are the three activities for the UPS’s package tracking system. The inputs include package information, customer signature, pickup, delivery, time-card data, current location, and billing and customer clearance documentation. Processing is transmitting the data to a central computer and stored for retrieval. Data are also reorganized so that they can be tracked by customer account, date, driver, and other criteria.
The outputs include pickup and delivery times, location while en route, and package recipient. The outputs also include various reports, such as all packages for a specific account or a specific driver or route, as well as summary reports for management. (UPS Assignment, 2011) Q2. The three dimensions of UPS tracking system are organizational, management and technology. In the organizational dimension contains procedures for tracking packages and managing inventory as well as providing package reports and information for UPS customers and customer service representatives.
UPS drivers are trained to use the package tracking system in order to work efficiently and effectively. (Kenneth C. Laudon, Jane P. Laudon, 2002) Besides that, in the management dimension is where the management monitors service levels and costs. The management is also responsible to expand the product and services while ensuring low cost. With that, the management uses automation to increase the ease of sending a package via UPS and of checking its delivery status. Through this, UPS will increase its sales revenues as well as to reduce its delivery cost. (Kenneth C. Laudon, Jane P.
Laudon, 2002) The technology dimension contains handheld computers, DIAD, bar-code scanners, wired and wireless communications networks, desktop computers, UPS’s central computer, storage technology for the package delivery data, UPS in-house package tracking software, and software to access the World Wide Web. (Kenneth C. Laudon, Jane P. Laudon, 2002) Q3. UPS uses handheld computers (DIAD), scanning system, wireless network, large mainframe computers, the internet and many other different pieces of software such as tracking packages, calculating the fees of the package, maintaining the customer accounts and managing logistics. UPS Assignment, 2011) These technologies had helped UPS to maintain its competitive advantage with FedEx and Airborne Express. UPS aims to maintain a high level of customer service while keeping cost low. Besides that, the technology used by UPS had helped the company to increase their work efficiency as well as profitably thus increases its operational excellence. These technologies in the long run will bring the company higher revenue. Q4. In terms of the company, UPS’s package tracking systems provide value by reducing the amount of paper work.
With the introduction of the Delivery Information Acquisition Device (DIAD), the company can now capture customer’s signatures along with pickup and delivery information through the handheld device. This has tremendously reduced the amount of paper work to be process and the amount of paper to be provided. UPS’s package tracking systems also save fuel cost. The dispatchers download the label data and use special software to create the most efficient delivery route for each driver considering traffic, weather conditions and location of each stop.
With that, the driver only needs to pick up the handheld device, DIAD and his or her route is provided as soon as the driver logs on. Besides that, the company is able to monitor the delivery cycle of the packages with the help of the tracking system. This is another value that the system provides. UPS will be able to monitor and re-route the packages throughout the delivery process. In addition, the company is now able to answer customers’ inquiries in a much simpler manner. The customer service representative is able to track the position and status of the package sender and to reply to customer inquiry.
In the aspect of customers, the system has a web portal which is able to reduce the cost of the company, allowing the fee to be cheaper. Another value that the system brings is customers are able to track their goods and calculate the cost of the deliveries. UPS website provides customer with information and services regarding their inquiry and package shipping including delivery routes, shipping rates, determine time in transit, print label, schedule a pickup and track packages. With this, customers are able to determine the delivery route and thereby able to calculate the shipping cost.