Riskhas been conceptualized as the possibility of a terrible orunwantedimpactof a danger (Frey, 1991). Recreation domains are inherently targetedon unsureactivitiesthat frequently present risks to people “”

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MARKETINGMIXThemarketing mix refers to a set of marketing tools that a firm uses to achieveits marketing objectives. The marketing mix comprises of 4P’s that are:·        Product·        Price·        Place·        Promotion3more “sujai garg”