CONCLUSION
This paper has aimed to investigate competitive advantages,
opportunities, and challenges of the health tourism in India. By reviewing the
literature and secondary data sources into the economic perspective, the results
of this investigation have been summarized into the SWOT analysis shown at the
end of the finding section. (Table X).
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Despite India’s health tourism has gained competitive
advantages regarding the cost of medical treatments and has received many foreign
tourists from other countries. India still has to improve in order to become
one of the top countries in the health tourism market. Based on our analysis in
this paper, we have proposed some recommendations with the objective for India
to promote itself as the best health tourism destination. It is believed that
with the successful implementation of these recommendations the health tourism
sector in India will be developed and make the positive impact on society and
the country’s economic growth.
To overcome challenges of the
health tourism in India, the government has a major responsibility to balance
between the welfare of locals against the economic benefits generated by health
tourism. India’s government need to establish a strong policy to minimize
inequalities in India’s healthcare system and develop human resource into the
health tourism market with the quality education which will provide value-added
services to tourists and as well as enhance the image of quality healthcare
service to the world. (Sultana, Haque, Momen & Yasmin, 2014)
As expressed earlier in this
report, health tourism studies are a very broad sector which should involve the
study for both traveling to another destination in order to receive medical
treatments or wellness purposes. However, even medical tourism itself can be
divided into separate categories including the traveling for serious medical
treatments i.e. heart valve replacement or for cosmetic surgery services. while
there are many studies on health tourism, this study was limited by the absence
of data analysis in term of wellness tourism perspective. More information on
the wellness tourism would help us to establish a greater degree of accuracy on
this analysis.
