Design Practice of Dieter
Rams is a German industrial designer and an architect by practice. Most of his
work is based on functionalism (putting function before form). Rams says that
in order to understand good design, one must understand people because design
is made for public.
philosophy is about how a product should help people rather than dominating
things and them. What I like about Dieter Rams the most is that he removed his
ego entirely from the design process because in the end, he was not designing
for himself but to serve the public.
philosophy on design is based on ten things, which are now known as the ten
commandments of Dieter Rams.
TEN COMMANDMENTS OF GOOD DESIGN
design is about aesthetics: The
tasteful standard of a product is basic to its usefulness because commodities
we use everyday influence our personality and our well being. But only well
rendered objects can be elegant.
design makes a product understandable:
It defines the product’s anatomy. It can make the object talk, being
design is innovative: The
probabilities for originality are not, by any chance, tiring. Technology is
always contributing new opportunities for new and authentic design ideas.
Original design always advances in placement with innovative technology.
design makes a product useful:
A product is purchased to be used, offering assistance. Satisfaction should be
matching to a certain criteria, not only the functionality should be
considered, but also the aesthetics and psychological gratification.
design is low key:
Commodities fulfilling a reason or cause are like tools. They are neither fancy
objects nor an artwork. Their design should thus be both open minded and
steady, to leave an area for the user’s emotions to ponder.
design is honest: It
does not make an object more original, well build, or upscale then it really
is. It does not try to influence the user with assurance that cannot be
design is long lasting:
It ignores being fashionable and thus never reveals itself as out of date. In
contrast to fashionable design, it lasts for numerous years.
design is in depth to the last element: Nothing must be random or left to possibility.
Responsibility and precision in the design process reveal respect towards the
design is environmentally friendly:
Design makes significant offering to the protection of the environment. It look
after’s resources and reduces physical and visual toxins throughout the
lifecycle of the commodity.
design is as little design as possible: Minimal but better; because it focuses on the necessary
features, and the commodities are not weighed down with the non-basics.
Back to decency, back to clarity.