Early days of texting consisted of simplified, hidden messages and the use of encrypted coded messages and images and have since highly influenced our experience of how we identify ourselves. There are two main parts of cultural contexts when analysing identity is youth/counter/alternative cultures and private/public spheres, and four subcultures being media cultures, technological culture, intense visual culture and adolescent cultures which all explore how different cultures determine people’s experiences of identity.Mobile phones were a principally oral medium and 1992 saw the arrival of text messaging increasing the popularity of the device with the majority of the population owning one. Since then, orality has remained the most significant feature of the phone, especially for users with low literacy levels. There has been a massive transformation from the mobile phone merely being used as an oral medium to now having the opportunity to do everything on your phone, for example, emailing, shopping, mapping and location services, and many more. The recent attractions have caused controversy and have evoked public discussions, Turkle, S. (1995, p.312) explains the “cultural, social and psychological impacts that the technology is likely to have which are similar to earlier communication technologies”. Turkle goes on to say that while texting, emailing and social networking have allowed people to communicate more with each other online they are connecting in a superficial sense and are lacking human interaction. Nowadays, young people have dramatically declined interest with other people and are more concerned with building their identity online rather than face to face.The media has created a culture of the population living a mediated life where images are ubiquitous and more embracing and there have been an increase in public and private camera surveillance. This suggests that public imagery has become extremely sexually explicit by becoming normalised in television shows, magazines, websites and public advertisements. Today, young people are assuming the role of media takers, rather than just being media consumers. There has been a massive increase of mediation in media and it has impacted how society and cultures grow, to how people portray their identities on the internet. As a society, we have become significantly dependent on the media’s portrayal of topics and without consideration we believe what what we have been shown. Castells () tells us that “the nature of societies and social relationships have fundamentally changed and become increasingly mediated through the use of media and communications.” Thus, this has broken traditional boundaries of what we would deem unacceptable to see on the internet and have replaced them with the normalised explicit imagery that we see online.The world is driven by digital technologies, to the point that young people who are immersed with technology are occasionally referred to as “digital natives” and their seniors who are less knowledgeable on technology are considered to be “digital immigrants” according to Palfrey, J. Gasser, U. (2008, p.384). Nowadays, camera phones are embedded within everyday life and are used to form identity, for example, teenagers use camera phones recreationally, like taking unconventional poses with friends and using video features to enact “happy slapping.” Happy slapping is the practice of a group of people assaulting another person whilst filming the incident on their mobile, then circulating the image online. Young people tend to have a stronger attachment toward their phone, resulting in them having it the majority of the day which has led to family time being limited because people are more concerned with communicating online.Another subculture within identifying with communication is the intense visual culture which is based on people’s appearance. This branches off to both how young people value their personal appearance and how they see their life and other people’s lives, advertising in particular plays a part in influencing how females view themselves. There has been a flurry of media coverage shedding light on sexting, which is the digital exchange of sexually explicit images commonly sent between teenagers using their mobile devices.