Event Management: Definition and Classification Essay

Some regional events attracts both local international visitors. PHOBIAS, local Uriah’s, etc. Are the examples. 3. Major Events : These events attract significant local interest and large numbers of participants, as well as generating significant (tourism) revenue. As an example, Chinese New Year celebrations are held in capital cities.

In Honolulu, the event includes many festivals and traditions for the New Year, including the Lion Dance, Lantern Festivals parades, and Dragon Boat races. Friends and relatives of the Chinese community often visit at this time.In the same way, Sonogram- the New year celebration in Thailand is another example of major event. From that view point, ‘Abolishers’ or ” Shushes February’ could be examples of major events in our country. 4. Minor Events Most events fall into this category. These are the events most popularly known as “experience gathering events”.

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Almost every town, city, county host annual events. Many times we also include the family events in this category too. Events by Type/ Category: Suggested categorization of events In terms of type and category, several events are there as follows : 1.Sporting : Olympics games, winter Olympic, summer Olympic, world cups, national sports, regional sports, institutional sports, family sports etc. 2.

Entertainments, Arts, Culture : Cultural programs, fashion show, social fairs, concerts etc. In US, around 31 , 700,000 people attended symphony orchestra concerts in 2000. 3. Commercial , Marketing and Promotional Events : Launching of new products, perfumes, cars etc, national book fair, trade fairs, admission fair 4. Meetings and Exhibitions : Jams of the corporate bodies, convocations, welfare ex. positions etc. 5.Festivals : Religious festivals, national festivals like independence day, nabob-borsch, Thailand Sonogram – New Year celebration.

6. Family : Weddings, funerals, birth days etc. 7.

Fundraising: Red crescent society, hospitals, mosques, warm clothes for the poor in winter, help the people in distress (flood hit) etc. 8. Miscellaneous : Religious congregation, Food festival, etc. 9. Examples of several Types of Events . Corporate Events 1.

Conferences are popular and important business events. Everything about the event management of academic, medical and business conferences .Seminars educational events for the training of managers and employees. Most seminars are not comparable with boring lectures. Interactivity is core! 3. Meetings are common business events in large companies, perfect to discuss operational and financial strategies 4. Team Building Events a key to develop and motivate teams in companies and divisions.

Everything about the planning of professional team building events 5. Trade Shows exhibitions where companies can present and demonstrate their latest products. A professional presentation is crucial 6.Business Dinners a long- tanning corporate tradition to conclude fiscal years, celebrate new milestones or to get in contact with key customers 7. Golf Events golf tournaments or retreats. Those events aim to acquire new customers, to increase customer loyalty or to motivate employees 8.

Press Conferences perfect business events to promote new products, launch marketing campaigns or to inform the shareholders and public about financial issues 9. Networking Events are personal marketing galas. Such events are great opportunities for contact establishment and personal marketing 10.Incentive Traveler perfect to reward and to motivate employees or to increase customer loyalty and retention. Everything about incentive travel: 1 1 Opening Ceremonies are held to start conventions, annual meetings and other events that last for two or more days. Find everything about opening events 12. Product Launches are critical for the successful market introduction of some products.

A perfect product presentation might also increase the media coverage 13. Theme Parties events that devote to a special topic. Popular events are casino nights or Halloween parties.Ideas ND planning tips 14. Pulp Events are used to increase customer loyalty. Professional planners organizing PIP events that ultimately increase your revenues 15.

Trade Fairs are a great opportunity to present your latest products to customers and business partners. 16. Shareholder Meetings are yearly and obligatory events to inform a corporation’s shareholders about company issues and to elect the Board of Directors 17 Award Ceremonies are great events to honor and motivate key staff or to acquire and retain customers. Event planners are able to organize events to remember 18.Incentive Events motivate employees or close the ties to customers. Event managers are planning events that help to enhance customer loyalty 19. Board Meetings focus on strategic goals and visions. The event venue and the planning process should reflect the prestigious nature of these meetings 20.

Executive Retreats escapes from stressful work schedules and the day-to-day business. Learn how they should stimulate free thinking and creativity Private Events 1. Weddings should be the most important days in the life of brides, grooms and their families. Professional event managers help to plan the events 2.Birthdays require seldom a professional event manager, but there are exceptions.

Find out how event managers can help you to make your party a success 3. Wedding Anniversaries celebrate milestones in a couple’s life together. Ideas and hints that help you to plan those events or find professional even managers 4.

Family Events are great opportunities to assemble whole families. Apart from birth days, wedding etc, there are so many family events in our country. Characteristics of Events : The characteristics Of events are as follows Uniqueness Personal interactions Permissibility Ritual or ceremonyAmbiance and services Intangible Labor-intensive Fixed timescale “Sequences : Key element of all special events is their uniqueness; each one will be different.

Even the similar event if hold frequently, varies in participants, surroundings, number, decoration, ambiance etc. >Permissibility : Events are highly perishable. Collapsibility : Event is service, entertainment, satisfaction.

All these are intangible. В┬╗Ritual and ceremony : many modern ceremonial events are fossils or reinvented versions of old traditions. The get-up of the event may change, but the rituals of doing it still continues. Ambiance and service . Of all the characteristics, ambiance is one of the most important to the outcome.

An event with the right ambiance can be huge success. >Personal interaction : In all the events, ‘personal touch’ is a very important issue. It signifies warmth. Frequent and intimate contact with the guests, friends and relatives is an added characteristic of special events. Hosts and entertainers also mix up with the guests; otherwise which is not possible in other situations.

>Fixed timescale : Events have a fixed timescale, cannot be carried on indefinitely.