Executive
Summary:

Cafe De Temple is a unique local
bar or coffee house that delivers a sociable, effective environment where
people can meet. Cafe De Temple is not your distinctive bar where people go to
meet other peoples. Cafe De Temple has a unique facility known as the
structure conversation method that is fairly effective for letting peoples to
meet each other and deliver them with valuable vision into the other individual
through reflective talks.  The structured system delivers an environment
that lowers embarrassments and raises confidence allowing peoples to meet other
peoples and achieve vision into their nature by way of thoughtful discourse. Meeting
people is one of the largest hurdles 20-45year old singles face. Cafe De
Temple offers this group with an effective key to this problem. 

 

Company
analysis:

Overview:

The Cafe
De Temple is an advanced bar & coffee house with a focus on markets in Basantapur
Area. Our customers sort from small class to high class people. We empower our
customers to assist maximum quality, delightful hot and cold beverages, mainly
through single-serving capsule methods and state of the art machines. Our wide-ranging
products and service variety also includes Immediate Beverages Systems, Coffee
Beans To Cup Brewing and Filter Coffee Solutions. You find all for excellent
coffee and other beverages at The Cafe De Temple. From a worth cappuccino producer
for a 5persons office, to expert turnkey set ups for coffee shops. We also sell
and rent our machines. We also deliver technical facilities to conserve the maximum
unique quality principles and to be familiar with our clients.

Cafe De
Temple is registered as a Limited
Liability Corporation in the state of Kathmandu. Virat Poudel owns 59% of the
company as well as his brother Dhoni Poudel holds minority stakes in Cafe De Temple.

Mission

Cafe De Temple mission is to deliver a community bar/coffee shop where single people
can come across.  We occur to attract and sustain customers. Our aim is to
exceed the beliefs of our customers. 

Situation Analysis:

Cafe De Temple has just started the business, and
marketing is must to its achievement and upcoming profitability.  The bar
delivers an environment for people to hangout in a relaxed.
Availability of person meeting environment is formed. The basic market need is the
place where singles can come across new similar peoples. Cafe De Temple uses a cultured
conversation structure to boost and ease singles meeting each other. 

Market Overview:

Cafe De Temple have a good knowledge about the market
and has a great deal about the mutual attributes of the valued and loyal
customers. Cafe De Temple will influence this info to better recognize who
is served, their specific wants, and how the Café can be better to connect
with them.

In 2016, the worldwide bar/restaurant market touched $23 million
dollars.  Alcohol sales are predictable to grow by 10% for the upcoming
years.  This growth can be recognized to several factors.  The first
factor is Nepal’s faith on alcohol for socialization. This influence is
intuitive as alcohol breaks down social embarrassments.

Another feature is the trend to eat and drink outdoor.  This occurs
as new trend in Nepalese people. The have started to work more hours throughout
the week.  Eating and drinking out is an accessibility that many are eager
to pay for.  It also delivers interaction with new people.

SWOT Analysis

The SWOT
analysis captures significant strengths and weaknesses inside the company and
defines the opportunities and threats fronting the Cafe.

Strengths

·        
Solid relations
with 3rd party merchants.

·        
Outstanding
staffs who are extremely qualified and customer focused.

·        
The organized
conversation system.

Weaknesses

·        
The Cafe
limited brand equity.

·        
The struggle to
repeatedly have present and new talks subjects.

·        
An imperfect
marketing budget to growth brand responsiveness.

Opportunities

·        
A rising market
with an important proportion of the of the target market place still ignorant
of the Cafe.

·        
Increasing
sales opportunities as persons becomes aware with the benefits of the
structured conversation system.

·        
The skill to minor
mutable prices through effectiveness advantages.

Threats

·        
Competition
from locals.

·        
Competition
from other sources of singles seminar occasions.

·        
A crash in the
economy which will reduce optional expenditure.

 

Marketing Strategy:

Cafe De
Temple strategy will be constructed on shared Cafe’s value to the targeted
sections. This will be done by a diversity of procedures. The first
technique will be strategically positioned advertisements. One residence
that will be used for advertisements is The Himalayan Times, TGIF magazines
that specifies all of the entertainment in Nepal. This will be the chief
source of ads because the demographics of their circulation are fairly similar
to Cafe De Temple demographics. 

Another
source of marketing will be prepared with strategic connections with
corporations that have alike customer demographics. The strategic relationship
will be equally advantageous where both organizations will progress
reflectiveness for each other. 

The
other method of promotions will be using “grassroots” techniques
where customers will be given vouchers for their mates to try Cafe De Temple
for the first time. The voucher will be a financial encouragement for the beginner
to try Café De Temple. The voucher also has the additional power of a recommendation
from a mate.

Objectives

·        
Improve a brand
awareness.

·        
Grow growth in
sales and decrease in marketing expenditures.

·        
Grow
consciousness of the structured conversation method measured by customers
coming to the Café exclusively for gathering people.

·        
A
double digit progress degree for upcoming future days.

·        
Diminish
the variable costs by productivity gains.

·        
Increase
profitability within the first year.

Marketing Mix:

Café De Temple’s marketing mix is included of these following methods to
pricing, distribution, advertising and promotion, and customer service.

·        
Pricing: the pricing structure
is created on normal industry follows.

·        
Distribution: all services and goods
will be circulated from Café De Temple’s trade space.

·        
Advertising
and promotion: the most fruitful advertising will be with ‘THE HIMALAYAN TIMES’. Moreover, strategic relations will be
established with similar companies as well as the use of a grassroots promotion
method.

·        
Customer
service: obsessive
customer consideration is the main mantra.  The Cafe’s philosophy is to do
all that needs to be done to influence the customer. While this could
decrease short-term incomes but will toughen long-term income.

 

Actions Program:

The first 2 months will be used to fix
the bodily position, hire staffs, begin vendor dealings and obtain a
liquor license. The 3rd month will be the grand
introductory. Business during the 2nd month will be justifiably
slow as a stable customer base takes while to form. By month 4 it is
calculated that sales will increasingly grow.

Marketing expenses are accounted to stay fairly
stable throughout the year.  There will be a primary ramp up of expenditure to
produce visibility.  After this ramp up promotion will be justly reliable
in the future.

Financials

This unit
will deal a financial outline of the Café De Temple as it relates to the
marketing actions. 

 

Sales Forecast:

 

Sales
Forecast

 

2001

2002

2003

Sales

 

 

 

Drinks

$105,921

$271,254

$296,874

Food

$69,908

$179,028

$195,937

Total
Sales

$175,829

$450,282

$492,811

 

 

 

 

Direct
Cost of Sales

2001

2002

2003

Drinks

$26,480

$67,814

$74,219

Food

$29,361

$75,192

$82,293

Subtotal
Direct Cost of Sales

$55,842

$143,005

$156,512

 

 

 

Expense Forecast

Marketing
Expense Budget

 

2001

2002

2003

Advertising

$4,800

$2,400

$2,400

Strategic
relationships

$2,000

$1,200

$1,200

Other

$2,400

$1,200

$1,200

 

————

————

————

Total
Sales and Marketing Expenses

$9,200

$4,800

$4,800

Percent
of Sales

5.23%

1.07%

0.97%

 

 

Implementation:

The given milestones classify key marketing programs.  It is significant
to complete each one on time and on budget. 

Milestones

 

 

 

 

 

 

Advertising

Start Date

End Date

Budget

Manager

Department

Marketing
plan completion

1/1/2001

2/1/2001

$0

Karen

Department

Advertising

1/1/2001

1/1/2004

$9,600

Karen

Department

Strategic
relationships

1/1/2001

1/1/2004

$4,400

Karen

Department

Grassroots
promotion

1/1/2001

1/1/2004

$4,800

Karen

Department

Total
Advertising Budget

 

 

$18,800

 

 

PR

Start Date

End Date

Budget

Manager

Department

sassadsdfdf

1/1/2006

1/15/2006

$700

ABC

Department

afafa

1/1/2006

1/15/2006

$8600

ABC

Department

ijfiefj

1/1/2006

1/15/2006

$400

ABC

Department

Other

1/1/2006

1/15/2006

$100

ABC

Department

Total
PR Budget

 

 

$9800

 

 

Direct
Marketing

Start Date

End Date

Budget

Manager

Department

hdweid

1/1/2006

1/15/2006

$1000

ABC

Department

bjefbd

1/1/2006

1/15/2006

$2000

ABC

Department

Total
Direct Marketing Budget

 

 

$3000

 

 

Web
Development

Start Date

End Date

Budget

Manager

Department

Web
page cost

1/1/2006

1/15/2006

$1500

ABC

Department

Total
Web Development Budget

 

 

$1500

 

 

Other

1/1/2006

1/15/2006

$0

ABC

Department

Total
Other Budget

 

 

$0

 

 

Totals

 

 

$28,800

 

 

 

 

Contingency Planning:

Difficulties and risks:

·        
Problems making reflectiveness and awareness of the Cafe.

·        
Lower than predicted intake of alcohol.

Poorest case dangers may
include:

·        
Determining that the trade cannot support itself on a continuing basis.

·        
Having to clear up tools to cover liabilities.

 

Conclusion:

Ø Understanding Consumers preferences and demand is key to growth of
business.

Ø Pricing and quality are the important factors.

Ø Brand loyalty after sales is must.