As we know, seaweed draws an extraordinary wealth of mineral elements from the sea. The benefits of seaweed such as can improve of healthy hear, strengthen memory, dental health and many more. To achieve this opportunity, IT should in association with the agencies and research providers, needs to identify specific market opportunities, innovate and introduce greater automation, including new processing and packaging technology. IT can create their own supplement or pills as part of their business. They also can be a part of drugs industry. ) Cosmetics Seaweed is packed with vitamins, minerals, trace elements and amino acids that are essential in maintaining healthy and youthful skin. As we know, others develop country such as Australia, Japan and Ireland use seaweed as one of their cosmetic products. So IT can follow their steps as one of them but can sale the products more cheap than their product. It is because imported product more expensive than Malaysian products. 4) Sales Promotion IT marketing and advertising seem like very passive in the market. Most of us were never heard about IT instead of Pepsi, and Coca-Cola.
They should ore active in advertising and marketing after this to get more as much as they can get more new customer rather than depending on regular customers only. For instance, even IT already advertised on Faceable, but it was still not enough to convince the consumers. They can create website or other online channel because sometimes not everyone has their own Faceable. If media channel it is too expensive to them, they can distribute flyer at user toehold such as shopping mall, carnival and night market instead of open their booth. 5) Fertilizer and Feed Products in Agriculture As we researched, seaweed can be used as for plant growth.
The beneficial effects and physiological responses associated with the use of seaweed include vigorous root systems and improved growth, increased fertilizer efficiency, resistance to frost and insect damage and so on. Therefore, IT can cooperate with fertilizers’ entrepreneurs to diversity their seaweed products. 6) Marketing Strategy Besides that aiming to existing users, IT can target vegetarian consumers. As we know vegetarian consumers in Malaysia loved seaweed on their diet. IS can add on vegetarian restaurant in their existing customer list. This will increase the amount of existing demand and will gain more profits to their company.