Financial Awareness For Managers Accounting Essay

This work-based assignment discusses the cardinal elements of accounting in portion 1 ( 1.1-1.3 ) , provides an apprehension of fiscal information in portion 2 ( 2.1-2.3 ) and interprets fiscal information in portion 3 ( 3.1-3.3 ) by analyzing the fiscal wellness of a little concern called Card Fun.

– Identify rules of accounting

Harmonizing to Atrill & A ; McLaney ( 2011: 498 ) , accounting is “ the procedure of identifying, mensurating and pass oning information to license informed judgements and determinations by users of the information ” .

Accounting is portion of a companies ‘ overall information system ( Wood, 2002 ) . The common characteristics to all valid information systems within a company that influence the utility of accounting information are ( Atrill & A ; McLaney, 2011 ) :

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aˆ? Identification of information

aˆ? Recording of information

aˆ? Analyzing of information and

aˆ? Reporting of information.

Over a period of many old ages accounting theories and rules have developed in response to the demands of the fiscal community ( Weetman, 2003 ) . They are more like in agreement patterns or guidelines that companies are required to follow when describing fiscal information, instead than rigorous regulations or cardinal Torahs and ordinances. The ordinary set of accounting rules is known as by and large accepted accounting rules ( GAAP ) ( Siegel & A ; Shim, 2000 ) . “ GAAP includes the criterions, conventions and regulations comptrollers follow in recording and sum uping minutess and in the readying of fiscal statements ” ( Siegel & A ; Shim, 2000: 489 ) .

Supplying fiscal informations through balance sheets, income statements and the statement of hard currency flow ( will be defined in 2.1 ) is the ultimate merchandise from accounting information ( Siegel & A ; Shim, 2000 ) .

No less of import constituents of fiscal statements are the manager ‘s study ( supplying fiscal and non-financial information to stockholders on an one-year footing ) , the hearer ‘s study ( provides an sentiment of the cogency and dependability of a company or organisation ‘s fiscal statements ) and the accounting policies ( will be defined in point 1.3 ) ( Atrill & A ; McLaney, 2011 ) .

Accounting can be categorized into two subdivisions whose chief aims may be dissimilar, but jointly they tend to stand for the fiscal place of the company to its internal and external users ( Weetman, 2003 ) . Those two subdivisions can be classified as fiscal accounting and direction accounting.

Fiscal accounting is “ the measurement and coverage of accounting information for external users ” ( Atrill & A ; McLaney, 2011: 503 ) . The chief undertaking of fiscal accounting is to show the fiscal wellness of a company to its external stakeholders. Financial accounting studies must be filed on an one-year footing ( Atrill & A ; McLaney, 2011 ) .

Management accounting on the other manus is “ the measurement and coverage of accounting information for directors of a concern ” ( Atrill & A ; McLaney, 2011: 505 ) and is based on current and future tendencies ( non on past public presentation ) . It is used by directors to do determinations refering the mundane operations of a company ( Weetman, 2003 ) .

– Describe criterions of accounting

“ Accounting criterions are necessary so that fiscal statements are meaningful across a broad assortment of concerns ; otherwise, the accounting regulations of different companies would do comparative analysis about impossible ” ( Investopedia, 2012 ) . In the UK the Financial Reporting Council is the regulator for accounting criterions. It is accountable to the UK Parliament and sets UK accounting criterions through the Accounting Standards Board ( ASB ) , which issues Financial Reporting Standards ( FRS ) + ( FRSSE – for little concerns ) ( Financial Reporting Council, 2012 ) .

However, since there is a turning tendency towards planetary position, this assignment describes the International Financial Accounting Standards ( IFRS ) more elaborate. IFRS are “ multinational accounting regulations that have been adopted, or developed, by the International Accounting Standards Board [ IASB ] and which should be followed in fixing the published fiscal statements of listed companies. ( Besides known as International Accounting Standards [ IAS ] . ) ” ( Atrill & A ; McLaney, 2011: 504 ) . IAS were issued from 1973 to 2001 and are now replaced by IFRS ( IRFS-Portal, 2012 ) . IASB is an independent, standard-setting organic structure set up to develop IFRS and is located in London. The chief aim of the IASB is to develop a set of high-quality and globally accepted IFRSs. Those IFRSs trade with issues such as ( Atrill & A ; McLaney, 2011 ) :

aˆ? Disclosure of information

aˆ? Presentation of information

aˆ? Valuation of assets and

aˆ? Measurement of net income.

IFRSs consist of criterions and official readings of these criterions ; there is a conceptual model for them ( IRFS-Portal, 2012 ) . The chief end of IFRS is to synchronise accounting criterions across the Earth to do international comparison every bit easy as possible and to guarantee the creative activity of an expeditiously and efficaciously operation, integrated capital market. All listed European Union companies ( including Bankss and insurance companies ) have to fix their amalgamate fiscal statements in conformity with the IFRS since 2005 ( IRFS-Portal, 2012 ) .

– Outline accounting conventions

The theory of accounting created the construct of a “ true and just position ” to do certain and assess whether histories do so picture exactly the companies ‘ activities ( MTD Training, 2010 ) . Accounting constructs and conventions assist to do certain that accounting information and facts are presented exactly and systematically ( Atrill & A ; McLaney, 2011 ) .

“ Accounting conventions are the regulations of accounting that have evolved to cover with practical jobs experienced by those fixing fiscal statements ” ( Artill & A ; Mc Laney, 2011: 65 ) . Harmonizing to tutor2u ( 2012 ) , the major accounting convention is the historical cost convention. This means that minutess need to be recorded by utilizing the ( historic ) cost of the dealing and that assets need to be valued at their acquisition costs ( Atrill & A ; McLaney, 2011 ) . The other conventions can be summarized as ( tutor2u, 2012 ) :

aˆ? Monetary measuring

This means that accounting information includes merely those points which are capable of look in money footings. For illustration, the name of a company ( e.g. Apple ) may be extremely valuable within the multimedia concern, but because this value is hard to quantify, it will therefore non be treated as an plus. Another illustration could be quality of direction ( tutor2u, 2012 ) .

aˆ? Separate entity

The separate entity convention efforts to do certain that private minutess sing those who own an organisation are separated from minutess straight sing to the organisation ( Atrill & A ; McLaney, 2011 ) .

aˆ? Realization and

Realization can be described as the process of transforming non-cash assets and rights into hard currency or the other manner around ( Atrill & A ; McLaney, 2011 ) .

aˆ? Materiality.

This convention is an of import 1 for hearers of fiscal information because it says that fiscal studies merely have to include information that will be meaningful ( stuff ) to their users ( Atrill & A ; McLaney, 2011 ) . A big organisation like a infirmary would non necessitate to include the figure of paper-clips used by them in their hearer ‘s study, for illustration. An outgo of a few thousand lbs might non be as stuff for a big organisation as it might be for a little one.

The following four accounting constructs substantiate the readying of any sets of histories ( tutor2u, 2012 ) :

aˆ? Traveling concern

The going-concern construct indicates valuing organisations ‘ liabilities and assets on the footing that it is go oning to execute ( Atrill & A ; McLaney, 2011 ) . “ In other words, there is no purpose, or demand, to neutralize the concern ” ( Atrill & A ; McLaney, 2011: 504 ) .

aˆ? Consistency

The consistence construct suggests doing usage of similar accounting methods for bring forthing fiscal statements in different financial old ages or periods because this process makes it easier to compare the fiscal statements of assorted financial old ages or periods ( Atrill & A ; McLaney, 2011 ) .

aˆ? Prudence and

The prudence construct is all about being cautious when doing accounting judgements, particularly for judgements refering future jobs and disbursals for an organisation, because grosss are n’t acknowledged in histories until a purchase is completed.

aˆ? Matching ( or “ Accumulations ” ) .

The accrual construct neglects the map of clip and merely considers which disbursals create which net incomes, irrespective of whether payments have n’t already been made, non like other accounting systems, which recognize net incomes and disbursals in the order that they are received ( Atrill & A ; McLaney, 2011 ) .

Accounting policies on the other manus are “ the specific policies and processs used by a company to fix its fiscal statements. These include any methods, measurement systems and processs for showing revelations [ e.g. depreciation and income acknowledgment ] ” ( Investopedia, 2012 ) . Accounting policies and criterions are non the same. Standards are regulations and policies are a company ‘s method how to follows those regulations ( Atrill & A ; McLaney, 2011 ) .

2.1 – Explain types of fiscal information

Finance is “ a subdivision of economic sciences concerned with how concerns raise financess and choice appropriate investings ” ( Atrill & A ; McLaney, 2011: 503 ) .

The cardinal merchandise of an accounting system is a set consisting of three chief fiscal statements which are ( Atrill & A ; McLaney, 2011 ) :

aˆ? Balance sheet

aˆ? Income statement and

aˆ? Cash flow.

A fiscal statement that is utilised to measure an organisation ‘s standing at any given point in clip creates the balance sheet ( Atrill & A ; McLaney, 2011 ) . The balance sheet is the lone fiscal statement that relates to a individual point in clip instead than a peculiar clip period ; it hence is a snapshot in clip ( Weetman, 2003 ) . The cardinal expression for balance sheets is the relationship of the organisation ‘s assets being equal to the liabilities and proprietor ‘s equity ( A=L+OE ) ( Atrill & A ; McLaney, 2011 ) . Both sides of the equation must be each other, be in balance. Assetss include stock list, hard currency, machinery, histories receivable, etc. Some assets are difficult to find from the pecuniary point of position, for illustration hallmarks. Liabilitiess can be histories collectible, loans, involvement, etc. The proprietor ‘s equity is the differentiation between liabilities and assets ( OE=A-L ) , including hard currency brought in by the proprietor ( Atrill & A ; McLaney, 2011 ) . The creative activity of balance sheets does n’t hold a certain span, but typically take topographic point at the terminal of the financial twelvemonth. The differences between balance sheets of assorted points in clip produce the income statement ( net income and loss history ) ( Atrill & A ; McLaney, 2011 ) . Sum uping minutess like disbursals, grosss, losingss and losingss are contained in the income statement. The statement of hard currency flows is “ a statement that shows the beginnings and utilizations of hard currency for a period ” ( Atrill & A ; McLaney, 2011: 509 ) . It provides elaborate information about how alterations in balance sheet histories and income statements act upon hard currency and hard currency equivalents.

These fiscal statements create the footing for the fiscal information needed to be after, control and do determinations ( Atrill & A ; McLaney, 2011 ) . A method of be aftering fiscal information is a budget ( will be defined in 2.2 ) , a program for the hereafter, prepared by analysing fiscal statements ( Fridson & A ; Alvarez, 2002 ) . For illustration, a ratio analysis ( will be defined in 2.2 ) replies inquiries that are of involvement for assorted stakeholder groups, e.g. how an organisation operates, how the current fiscal place looks like and how the future mentality is ( McKenzie, 2003 ) .

Harmonizing to tutor2u ( 2012 ) , the chief features of fiscal information that are relevant to stakeholders are:

aˆ? Comprehensibility

aˆ? Relevance

aˆ? Consistency

aˆ? Comparability

aˆ? Reliability and

aˆ? Objectivity.

2.2 – Analyze methods of comparing fiscal information

Different stakeholder groups have different involvements in a concern and besides they vary in their power to act upon determinations ( Wood, 2002 ) .

As the writer works for a infirmary, the involvements and demands of the external stakeholder groups will be described in item by practical illustrations of the German infirmary market. The Hospital Rating Report is published yearly in June and analyzes the balance sheets and the fiscal state of affairs of German infirmaries ( Siekerkotter & A ; Fehn, 2005 ) . The Hospital Rating Report examines the economic state of affairs of the infirmaries in item. The study describes the current state of affairs and provides an mentality for the coming old ages. Furthermore it answers inquiries like: “ In which parts are the highest additions in patient Numberss expected in the hereafter? ” . Its chief end is to better the transparence in the German infirmary market. Derived from this, there is the claim to give determination shapers at assorted degrees ( infirmaries and their concern spouses, policy, wellness insurances, Bankss and investors ) through empirical observation based penetrations into this market. Those stakeholder groups can inspect the audited fiscal statements online every bit good, because every German limited liability company is required to print them at the Federal Gazette ( Siekerkotter & A ; Fehn, 2005 ) .

By looking at the German infirmary market from another position, as a patient, the involvements of this stakeholder group are different. Therefore the German Hospital Directory ( DKV ) provides an overview of the current medical supply construction and the single service countries every bit good as the extended attention service offers of German infirmaries ( Siekerkotter & A ; Fehn, 2005 ) . Hospitals are non merely in the patients ‘ focal point of attending. Practitioners, wellness professionals, associations, public governments, universities and the media are interested in the Numberss and facts and figures about infirmary attention in Germany every bit good ( Siekerkotter & A ; Fehn, 2005 ) .

Within the writer ‘s company, the internal information is largely communicated through monthly e-mail newssheets about the company ‘s fiscal state of affairs, issues, achievements and intelligence. Besides there is a large employee meeting at the terminal of each twelvemonth and unfastened yearss every summer. Within the different clinics, there are one-year staff assessments and staff meetings in irregular intervals. Of class the infirmary is present at about every national and international carnival in the healthcare field.

There are of class different methods of comparing to acquire the information needed. For illustration, a ratio analysis can assist to fix a budget, which is helps to carry through the fiscal aims set by an organisation ( Eakins, 2002 ) .

A ratio analysis is a method of comparing applied by organisations to execute a quantitative analysis of the organisation ‘s fiscal statements information, normally from the same set of fiscal statements ( McKenzie, 2003 ) . “ Ratios are calculated from current twelvemonth Numberss and are so compared to old old ages, other companies, the industry, or even the economic system to judge the public presentation of the company. Ratio analysis is predominately used by advocates of cardinal analysis ” ( Investopedia, 2012 ) . This process assists placing tendencies, overall public presentation and efficiency every bit good as alterations in hazard profile.

The chief classs a ratio analysis examines are ( Atrill & A ; McLaney, 2011 ) :

aˆ? Growth

aˆ? Performance/Profitability

aˆ? Liquid

aˆ? Asset management/Efficiency

aˆ? Leverage and

aˆ? Cash flow.

It is highly of import for any organisation to compare and contrast informations from past accounting periods to make a position, compare it to similar organisations and so utilize it for planned public presentation ( Atrill & A ; McLaney, 2011 ) .

Another illustration is the SWOT-analysis, which is an of import tool for organisations to understand their strengths and failings ( Reilly and Brown, 2003 ) . SWOT agencies:

aˆ? Strengths

aˆ? Failings

aˆ? Opportunities

aˆ? Menaces

File: SWOT en.svg

Figure 1 SWOT Analysis ( Wikipedia, 2012 )

SWOT is a simple theoretical account that analyzes what an organisation may and may non make along with its prospective chances and menaces ( Reilly and Brown, 2003 ) . This method is designed for taking information from an environmental analysis and divide it into internal ( strengths and failings ) and external concerns ( chances and menaces ) . After complementation, it establishes what might assist the organisation in accomplishing its aims, along with what challenges need to be overcome or decreased to accomplish the consequences wanted ( Reilly and Brown, 2003 ) .

A budget is “ a fiscal program for the short term, typically one twelvemonth or less ” ( Atrill & A ; McLaney, 2011: 499 ) , therefore they are the “ short-run agencies of working towards the concern ‘s aims ” ( Atrill & A ; McLaney, 2011: 345 ) .

Budgets include a list of all planned disbursals and grosss, are prepared in progress and so compared to existent public presentation to find any fluctuations ( Bhar, 2008 ) . The undermentioned illustrations describe some of the intents of budgeting ( Atrill & A ; McLaney, 2011 ) :

aˆ? Control of resources

aˆ? Communication of programs and schemes

aˆ? Motivation of directors and staff to do an attempt to carry through budget aims

aˆ? Evaluation of public presentation and efficiency

aˆ? Supplying visibleness into the organisation ‘s public presentation

Budgetary control on the other manus is the process through which fiscal control is practiced within an organisation ( Bhar, 2008 ) . “ Budgetary control is the constitution of budgets associating to the duties of executives to the demands of a policy, and the uninterrupted comparing of existent with budgeted consequences either to secure by single action the aim of that policy or to supply a base for its alteration ” ( Bhar, 2008:14.1 ) .

2.3 – Discus the intent of the coverage of information

The chief aims of fiscal coverage are to supply information that is utile in investing and recognition determinations, in measuring hard currency flow chances every bit good as information about endeavor resource, claims to those resources and alterations in them ( Carmichael & A ; Graham, 2012 ) .

Accounting and fiscal information are of import for every informed concern determination. Accounting information nowadayss inside informations about the past and future fiscal position of the company, which enable directors to grok what worked out good and what did n’t work out for the organisation in the yesteryear every bit good as what needs to be changed ( McKenzie, 2003 ) . Finance information is of import as it presents information about the viability of future programs and undertakings ( Carmichael & A ; Graham ) . Calculating out whether a undertaking is financially, economically and socially feasible can maintain an organisation from being unsuccessful and losing money. The relationship of hazard and return is the cardinal end of finance ( MTD Training, 2010 ) . No affair what determinations are made by an organisation, there is decidedly a trade of one that has to look in the footings of hazard.

3.1 – Apply accounting ratios right

The fiscal direction abilities of Emma are evaluated in this subdivision by using a figure of profitableness and liquidness ratios. These are computed in Appendix A. The tendency in cardinal points present in the concluding histories is besides examined. This fiscal analysis is besides helpful to supply a recommendation to Emma ‘s brother about the viability of puting in this organisation.


Figure 2 Trend Analysis – Profitableness ( ain bill of exchange )

The tendency analysis portrayed in figure 1 shows three outstanding elements pertinent to profitableness. The turnover is a cardinal driver to the net incomes of the organisation. It represents the goods sold to clients ( Weetman, 2003 ) . Employee turnover is increasing in the clip frame considered which is positive for the house since the daily operations are bring forthing more net incomes. The gross net income is besides increasing which means that the spread between turnover and cost of gross revenues is acquiring wider ( Wood & A ; Sangster, 2002 ) . Despite these two key elements are lifting, the operating net income remained stable at ?37,900. This implies that the extra turnover is being eroded by higher operating outgo. Such lifting cost inefficiency is non desirable for the profitableness of the house.

Profitability Ratios



Gross Profit Margin

88.35 %

89.65 %

Operating Net income Margin

63.06 %

65.34 %

Table 1 Profitability Ratios ( ain bill of exchange )

The profitableness ratios computed in Appendix A are summarized in Table 1. The gross net income border indicates the gross net income generated from gross revenues in per centum footings. There is a diminution in this ratio which means that the cost efficiency in cost of gross revenues is decreasing ( Fridson & A ; Alvarez, 2002 ) . This is unfavourable for the house ‘s profitableness. The operating net income border shows the operating net income stemming from every ?100 of gross revenues ( Fridson & A ; Alvarez, 2002 ) . This ratio besides declined by 2.28 % . This means that cost inefficiency is besides increasing in the operating disbursals of the organisation. Such ratio sustains the tendency analysis performed above.

Presents organisations are runing in a more disruptive and competitory concern environment ( Atrill & A ; McLaney, 2011 ) . This is due to more complex client demands, globalisation, fast alterations in engineerings and deregulating in local markets ( Atrill et al. , 2011 ) . This alteration in the concern environment necessitates a sound fiscal public presentation. The cost inefficiency job noted for this organisation is an unwanted factor that may set the house into a weak competitory place. This may take to terrible effects like loss in market portion and losingss.


Liquidity Ratios



Stock Turnover ( yearss )



Working Capital



Debtor Collection Period ( yearss )



Creditor Collection Period ( yearss )



Table 2 Liquidity Ratios ( ain bill of exchange )

The liquidness ratios of Card Fun computed in Appendix A are summarized in Table 2. The stock turnover in yearss indicates the figure of yearss that the organisation takes on norm to sell stock list to clients ( Kieso et al. , 2012 ) . This ratio diminished well by 91 yearss. Such motion is favourable for the liquidness and profitableness of the organisation. A diminution in this ratio means that stock list is sold more rapidly to clients. Therefore, retentions costs will diminish and money will be tied up in stock list for a shorter period ( Eakins, 2002 ) .

The on the job capital ratio indicates the ability of the current assets to cover the current liabilities ( Kieso et al. , 2012 ) . This ratio decreased materially because the rise in current assets of 33.27 % is lower than the addition in the current liabilities of 100 % . Such motion indicates a weaker liquidness. However the on the job capital ratio of 2011 is much higher than the mark ratio of 1.75. This means that the working capital direction of the house is transcending the benchmark set.

The debitors aggregation period shows the figure of yearss taken on norm by debitors to pay the house for recognition gross revenues ( McKenzie, 2003 ) . This ratio increased to 33 yearss, which exceeds the recognition policy of the house. Such motion is non desirable for hard currency flow because it will impact negatively the hard currency from operations ( McKenzie, 2003 ) . The creditors aggregation period besides increased significantly by 49 yearss. This means that the house is taking more clip to pay its creditors ( McKenzie, 2003 ) . Such facet is favourable for the hard currency flow of the organisation. However the organisation is transcending the clip allowed by creditors of 30 yearss. This can negatively impact the relationship of the house with providers and there is the hazard that recognition is stopped to Card Fun by providers. Such liquidness hazard may take to an inauspicious impact on the company ‘s hard currency flow in the hereafter.

3.2 – Report accurately on fiscal ratios

Fiscal Health of Card Fun

Emma was able to maintain the same operating net income as old twelvemonth. However the fiscal public presentation of the organisation deteriorated because the addition in gross revenues gross was non able to bring forth a rise in operating net incomes. This took topographic point due to lifting cost inefficiency in operating disbursals. The liquidness of the organisation is besides acquiring weaker as indicated by the on the job capital ratio. This is chiefly due to the lifting creditors collection period. Therefore, there is a impairment in profitableness and liquidness. This shows that the fiscal wellness of Card Fun is acquiring weaker and the fiscal direction of Emma was non effectual.

3.3 – Measure the impact of fiscal ratios on the organisation and


Conclusion – Recommendation on Investing

Stockholders are interested into two chief factors when measuring an investing determination. One consists of the return that can be attained from the investing, while the other is the hazard of puting in the house ( Reilly & A ; Brown, 2003 ) . The organisation examined in this assignment is non able to supply a higher return to stockholders since the operating net income remained stable. The chances of future net incomes are besides dull in visible radiation of the cost inefficiency in operating costs. Therefore, there is the hazard of a lower ability to supply a return in the hereafter if the efficiency job is non resolved. The hazard of puting in the organisation is besides increasing due to a deteriorating fiscal wellness. Therefore, it is advisable that Fergus seeks other houses that are portraying a stronger and bettering fiscal wellness and fiscal public presentation.


Accounting is “ the linguistic communication of the concern universe ” – a linguistic communication that every man of affairs needs to be a maestro of. The processs of accounting play an indispensable regulation in the procedure of strategic determination devising and act upon both concern and non-business entities. This procedure of determination devising has effects non merely for production, gross revenues and employees, but it besides affects the stockholders ‘ involvements in the company.


The writer ‘s decision based on the personal research on the subject is that the major regulation for those people runing within the fiscal concern, e.g. directors, proprietors, etc. should be to follow cardinal organizational, methodical and ethical ways of thought when confronting accounting and fundss. Taking more clip on verifying facts and information to do certain each side of the sheet is balanced is really of import. Last, doing certain those who audit the information in the hereafter can understand each spot of assets, liabilities and equity surely is the highest of importance.