For immediate release Essay

For immediate release
CONTACT:  Mark Berger, 401-456-7890

Putnam Investments Hires

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New Media Relations Director

            BOSTON—Putnam Investments, the recognized leader in planning individual and corporate futures, recently added Mark Berger to the team as its new Media Relations Director.

            In his new position, Berger will be responsible for the creation and distribution of promotional materials such as news releases, media interviews and other collateral to further the company mission. He brings more than a decades worth of experience to the job.

            Putnam President and Chief Executive Robert L. Reynolds said the company faces tough challenges because of the current economic climate. Reynolds added that Berger is ready to provide leadership and direction in plotting the next media strategy.

            “Knowing Mark’s drive and initiative in past campaigns such as the USS Constitution Museum and JP Licks would be welcome here,” said Reynolds. “His understanding of the Greater Boston media market and who the players are will make our company stronger in the eyes of the public. Mark’s media experience in the market would be well needed in this important capacity.”

            Before joining Putnam Investments, Berger was Principal of Berg’s Eye Communications

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in Northern Rhode Island. He spent more than 10 years promoting various clients, programs and

events. Among his big successes included a two-page spread in the Boston Herald regarding the USS Constitution Museum Shipwright Guild Exhibit; widespread event-day coverage of the American Heart Association’s Doctors’ and Friends’ Run and a morning drive-time slot for the president of JP Licks, Vince Petryk, on WZLX-FM to promote his 25th anniversary of his ice cream shop opening.

            Berger said there are many opportunities to increase Putnam Investment’s marketplace visibility.

            “It is my firm belief that every person or business has a story to tell,” said Berger “It is my job to see that the audiences that should hear the messages, do. Putnam Investments has a long-standing tradition of helping people plan for the future. Despite the difficult times, I know this company will work hard for its customers and provide the necessary support to enable people to realize their dreams.”

            Putnam Investments has been in business more many years, and continues to provide expert advice and strategies in planning of people’s retirement and future goals. For more information about the company, latest news and other information, please visit the company website at www.putnam.com.

            This news release would be distributed throughout the Greater Boston media, financial publications and Berger’s hometown newspapers in Rhode Island.

Works Cited

Reidy, Chris. Nov. 25, 2008. Farrell Joins Putnam Investments. The Boston Globe, Business Section. Retrieved Nov. 25, 2008 from: http://www.boston.com/business/ticker/2008/11/farrell_joins_p.html

            NOTE: My release is based on this news story.

Leads from other newspapers (links)

Modified Straight Lead: http://www.boston.com/business/ticker/2008/11/analog_devices_6.html From the Boston Globe.

Straight Lead: http://bostonherald.com/business/general/view/2008_11_25_AIG_restricts_exec_compensation__CEO_gets_a_dollar/srvc=home&position=recent. From the Boston Herald

Informal Lead: http://www.projo.com/news/environment/content/EB_GREEN_ROOF_25_09-26-08_FIBMLRQ_v14.1a56713.html From the Providence Journal

Feature Lead: http://www.tauntongazette.com/entertainment/x415851992/Knights-have-their-day-at-armory-exhibit. From the Taunton Gazette.

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