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opinions towards different things and not vice versa. Again, there are also things like
regulation of delivery. Questions we might ask ourselves are, “who owns television
companies and does foreign ownership matter? Are there obligations put on those who make
profits from the Foduction and content and for indigenous languages and diversity? All of
these regulatory issues are fascinating because they mirror the constant change in society’s
values. And even that statement begs several questions including the most difficult of all:
whose values.” (Stephens, 2006: 124).
But, Ofcourse, in practice values of international security, integrity, public safety,
prevention of disorder, danger, anti-social behaviour and crirne, provision of health and
morals of citizens, protection of the reputation of others as well as maintenance of authority
and impartiality ofthe judiciary are often substituted by artificial reasons driven by interests
of wealthy class minorities and power-endowed. In media analysis, with television as
medium and as representor of particular cultural and aesthetic values. things are very
complicated. “Direct intervention for the most part seeks to control information on t*halfof
the state of a ruling individual; a more democratic arms’ length regulatory process seeks to
preserve the right Of the individual to receive that information. Inev itably. there are always
tensions and preconceptions even in the most transparent and seerningly democratic
systems.” (Stephens, 2006: 126). For instance. the film Afathilåa (Alekey iJchitel. 2017)
caused a wide resonance in Russia this autumn. even t*fore it was released. In the film, there
is a B”trayal of the relationship of the Nikolay Il and tYx ballerina Mathilda
Kshesinskaya. Against this picture is actively txotesting State Duma deputy, of
the Republic of Crimea, Natalia Poklonska» and her supporters. Poklonskaya and her
supBNters claim that film is “offending feelings Of and does not reflect real
history. (Zelensky, 2017). However. all the acquisitions were contested and General
Prosecutor’s Office did not find any insults or crimes against the law. Appther less recent
example- 2005 txoadcast on ABC Where Justin Timberlake
Janet’s Jackson breast ripping OFn her leather outfit on rvime-tirne during the Super
Bowl and the H« of Representatives voted to increase the tine for indecency on
airwave. November 2004 . 20 American TV stations N.ycotted a Veterans• Day screening of
Saving Private Ryun (Spieltrrg, 1998). But. sFaking aN*ut the B)litics, concern about
ownership is not distributed equally and fairly and a small minority of people have a huge
control over public taste and opinion is a very important addendum to it. This concern is also