Freshfoods Supermarket Essay

Fresh Food Supermarkets There are several steps that Vivian Noble will need to take in order to recruit and develop a new workforce. First, she needs to find strong applicants who fit in with the company’s culture and goals. Vivian will need to make sure that human resources pay attention to laws and civil rights when hiring new employees. She should research and learn about the Phoenix area and what people are in needs of jobs. I would suggest reaching out to college career fairs, Internet sites, newspapers, community centers, and minority organizations.

She needs to find people who match the company’s personality and goals to create a positive relationship within the store. I believe that Vivian should make sure she keeps the senior managers involved in planning the recruitment activities. She should set up a training program that is mandatory for the recruiters. The training would include information on hiring procedures, interview techniques, affirmative employment goals, and appropriate questions and behavior (Building and Maintaining a Diverse and High Quality Workforce). After recruiting applicants Fresh Foods Supermarkets must hire them.

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Vivian has specific goals on the types of people she wants to hire for her diverse store. She will need to review the internal human resources policies and offer jobs to the candidates who fit in the best. Hiring the best employee mix is the first step to achieving a diverse, high-quality workforce. After hiring, Vivian needs to ensure that her valuable new employees will stay with the store. She will need to train all employees to be supportive of one another. Emphasis on learning and development will help to keep employees on the same page.

Vivian knows that opening this new store will be a challenge but she needs to be confident in the people she hires and then do her best to keep them around. I would suggest multiple training programs to develop her new workforce. Because the different cultures and the diversity Vivian is going to need to stress the importance of trust within the team. Training is a very important element of managing diversity, but on its own it will most likely fail. Cultural change means altering underlying assumptions and systems that guide organizational behavior.

Training programs must be constant with other initiatives focused on cultural change (Bateman 420). It is also crucial that the company does not start to train before they are ready. There must be a thorough needs analysis first. There should also be a participative design process (Bateman 420). The contents of the program should fit he needs of everyone involved. Outsiders and insiders should both be included in order to balance the training. Reaching out to the community is the key to the success of the grocery store.

Understanding the community characteristics and needs will help the company plan an outreach program to ethnically and racially diverse populations. Her company can reach out to local schools in the community and do fundraisers with the grocery store. They can offer student discounts and job opportunities to students in need. It is also essential to seek assistance of community leaders in assessing the needs of the community. To build relationships Fresh Food Supermarkets should reach out to community leaders and become aware of the different cultures and beliefs of the community (Reaching Out to Diverse Populations).

Fresh Foods Supermarkets will need to participate in community events. The store can set up an informational table at fairs, parades, and sporting events. The restaurant can show the community that it wants to be as involved as possible; this will help set them apart from competing grocery stores. The store can also set up food drives, fund raisers, and charities as a way to give back to the community. This could be very successful during holiday seasons. Fresh food supermarkets can reach out to the community through social media as well.

Getting all employees involved in the grocery stores social media page can help to raise awareness about the new store. The page can post sales and current promotions going on inside the store. The store can also focus on buying from local suppliers to help build relationships. This will show the community that Fresh Foods Supermarkets want to help out the locals and build a strong partnership. Fresh Foods Supermarket will benefit a lot from moving to a new region. Newness is a good advantage over competition. It allows the company to define itself and prove itself to the community.

An even more powerful benefit is the curiosity and attention the store will get. This will help drive customers and media to the store (Reaching Out to Diverse Populations). There is also the opportunity for media attention. Opening the new store can create buzz which will cause people to come check out the new grocery store. This media attention can help increase sales when first opening. Fresh Foods Supermarkets will also benefit by building relationships within the community. Phoenix is a busy location that offers a wide variety of different potential customers.

This will help raise awareness of the store among many groups and customers. This is the first store in this region of the US and if it’s successful then the company has a big opportunity to continue to expand on the southwest. Fresh Foods Supermarkets will need to focus on their new market. The company will stand out as unique because of the diversity among employees. This can be an advantage to the store and help build brand awareness. Once the brand is well known it will be much easier to open more stores in that area of the United States. Works Cited Building and Maintaining a Diverse and High Quality Workforce. ” Building and Maintaining a Diverse and High Quality Workforce. N. p. , n. d. Web. 12 Nov. 2012. <http://www. opm. gov/diversity/diversity-3. htm>. “Reaching Out to Diverse Populations: Opportunities and Challenges. ” Practical Central. N. p. , n. d. Web. 12 Nov. 2012. <http://www. apapracticecentral. org/ce/courses/diverse-populations. aspx>. Bateman, Thomas S. , and Scott Snell. Management: Leading & Collaborating in a Competitive World. Boston: McGraw-Hill Irwin, 2009. Print.