Health promotion is the process of giving information and advice to make people more inform to change their behaviour that could affect their health.  Health promotion is a very important matte. It includes staff working at numerous, different levels from working with groups and communities, face to face contact with individuals, to more strategic work such as policy development. It includes managing particular health promotion such as: Personal development – developing personal, emotional and social skills and abilities of everyone to give them the opportunity to maximise their health and build a health promoting attitude to use for those around them. Community development – encouraging and developing communities to become healthier such as neighbourhoods, cultural communities and communities of interest, community promotion also has a big impact and it can be by involving schools, work places and hospitals in this campaign. Health information – develops ways of providing the correct information about people’s health, what social and behaviour factors can affect their health and what can be done to improve their health.  

The purpose of the health promotion is to prevent people from using drugs/smoking, reduce risky behaviour, prevent diseases and maintain good health and it provided knowledge to the public to maintain a longer and healthier life. The aims of health promotion are raising health awareness, encourage safety and reduce accidents, reduce the number of people smoking, encourage healthy eating and reduce alcohol.

The aim of Frank is to educate teenagers and adolescence about the potential effect of legal, illegal drugs and alcohol and how they can damage their lives by taking drugs. This campaign was created by the Department of health and Home office. Talk to frank is targeted at the nation to raise awareness about the effects of drugs on people. They target it at the nation by advertising it on TV, radio, social media such as Facebook, Twitter to post posters and videos about talk to frank to advertise the effects. Talk to Frank was launched in 2003 and is available 24/7 for everyone that might be under the influence of using drugs or people that might just have questions.  Around 8.4% of people aged 16 to 59 had taken a drug in the last year and 3.3% of them were classed as frequent drug users.

Some of the health risk advice that the campaign Talk to Frank uses are:

Shock tactics – scaring people with the effects of using legal/illegal drugs and alcohol and they also use images to show people what could happen so they would start behaving the right way. This is shown in one of their advert when they use a dog to carry drugs and after people are using the drugs. After they start using the drugs they were sick, they have nosebleed. https://www.youtube.com/watch?v=4LnA-xCz5U8 this is a shock tactic because it shows people how the drugs are transported and how the drugs could affect them and how dangerous they are.

Advice from health professionals – professional’s advising people on the danger of using legal/illegal drugs and alcohol. This is when the professionals are giving advice to people that might be under the influence of legal/illegal drugs or might be pressured by other people to start using legal/illegal drugs and the professional tell them the risks of using them and try stop them from using them or convince them not to start at all. For example on their website (http://www.talktofrank.com/contact-frank)

Talk to Frank has different ways in which people that are using drugs or know someone who use drugs could contact a health professional for advice on how to stop or how to help others.

Testimonial from people – connecting to other people’s feelings that went through it and used legal/illegal drugs and alcohol. And how they stopped before it could get worst. When people used to be under the influence of drugs and they stopped and they tell their stories to people that might go through the same stuff as them or just letting people how it was during the times they used legal/illegal drugs and alcohol.

For example:

 “I started out a normal, everyday teenage girl. I had everything I’d ever wanted; best friends, great family, coolest pets and the best boyfriend ever. I was clever, always working to get top of the class. But one day, my dad got a new job, and at the end of Year 9, we’d be moving away, so far I’d have to change schools. When I told my boyfiend, he way there for my for a while, before dumping me, saying that there’s no point in us going out, if we’re not going to see eachother. My friends were there for me till the end though. They even threw me a goodbye party. We arrived in our new house, it was quite nice, and in a nice area too. The school was 2 miles away, so I’d have to catch the bus there every morning, but I didn’t have to worry about that as it was only the beginning of August. I didn’t really go out during the summer, except shopping for school supplies and food and stuff for my new bedroom. Soon it was the 6th of September, I left my house, heading for the bus stop at 8 am. There were some kids there, my age or there abouts, smoking. I ignored them and stood as far away from them as possible. After about 5 minutes, the offered me a fag. I said no, so they called me a wuss. So I said yes, just to shut them up, y’know. It was vile, and with trying not to cough, my eyes started watering. But I pretended to like it. I found out their names, and we sat next to eachother on the bus. I then sat next to them in class. Then at break they took me to the bike sheds. There I met more smokers, and some druggies. I got given weed, cocaine and heroin. I soon became addicted to all three. Somehow, my teacher must have found out, because in April sometimes, when I ent to the bike sheds, nthe head and some othetr teachers were talking to them. And my teacher spotted me, and dragged me over. All of our parents were called into school, and I got into BIG trouble They then sent my to FRANK, who I talked to and learned a lot about drugs. I wouldn’t say it helped me get over my addiction, but it did supply a lot of information about the drugs I took, and many others. Thank you for that, FRANK. I got sent to a clinic, and here I am now, 20 years old with a great job and two kids. And I couldn’t have done it without the help of FRANK and those around me.” – http://www.talktofrank.com/story/getting-help-frank

Talk to frank is advertise on youth radio stations and websites and pose a series of drug-related questions. Medical interventions service provides substitute prescribing, drug and alcohol detox prescribing, health screening, blood borne virus testing, immunisation and access to Hepatitis C treatment services. Hepatitis C is a liver disease that is contagious, it can last a few weeks to a serious, lifelong illness that attacks the liver. The service also includes 12-week structured community opiate or alcohol detox, standalone opiate/alcohol detox etc.

This campaign effects individual people by increasing the life expectancy because it helps them realise how legal/illegal drugs and alcohol could damage their health and make them start behaving the right way. It would also increase each individual understanding about all the health issues that can be caused by using drugs, it would also decrease the risk of disease or injuries. It would also increase the responsibility for their own health e.g. understanding the risks of start using legal/illegal drugs and excess of alcohol. Each individual will realise the danger they are in by using drugs they will start changing their personal behaviour practice for example: stop using drugs or reduce the amount of it. 

It affects the nation because the rate of people using legal/illegal drugs decrease which means more people will be healthier and they will stop using drugs and also increases the understanding of using drugs and it would improve quality of life. It would reduce the level of illnesses and diseases, the crime level will decrease and it would also reduce the financial cost to the NHS on treating people that uses drugs for example if a lot of people would take a lot of drugs and they would talk to an expert from talk to frank they would decrease the intake of drugs because they would all understand the danger that they put themselves in.

I believe that health risk advice is more useful for advertising Talk to Frank because they could use a lot of shock tactics because it scares people and they would start to behave the right way.

I believe health risk advice is more useful than screening because it would teach people about the effects of using drugs and people could use advice from health professional because they would tell people what could happen if they keep using drugs and that would benefit the individual which could later on benefit the nation where as screening it would just check if they have cancer or anything.

I believe health risk advice is better for the nation because people would see images that could show the effects that drugs has on them or they could talk to a health professional which could advise them about the negative effects that drugs has on their body.

I believe the most useful health risk advice is advice from health professional because it  would advise people all the negative effects that drugs has on them and it could scare them and it could actually make them to stop using drugs. However I believe the less useful health risk advice is peer education because people might not listen to others because they wouldn’t believe them as they are not professional and they would think they are lying.

I believe a good way to promote the topic is by advertising it on TV, radio, social media such as posting videos or posters about using drugs on Facebook, Twitter etc.

I believe the best health risk advice is health professionals because people are more likely to listen to someone who knows what they talking about.

The aims of Change4Life campaign is to help families and middle-aged adults to improve their diet, alcohol consummation and activity levels. It was created in January 2009 by the Department of Health.  Change4Life encourage people to eat at least 5 fruits or vegetables a day, reduce the amount of salt they use a day, don’t eat a lot of fat, eat less sugar and adults should cut off on alcohol and do some activities each day.

Examples of health risk advice that the campaign uses:

Advice from health professionals – professionals could inform people what they could do to have a healthier life and to make sure they have the right die for themselves as everyone is going to have different diets. “I still find that I cannot eat large meals, yet there are times when I do not feel full and am tempted to keep eating but quite quickly go on to develop real discomfort, stomach ache and nausea.  I am having to learn to try to restrain myself and stop eating before getting full, have a break and then ‘top up’ again with a snack a little later.  Little and often still seems the best rule despite being 18 months post Whipple.” (https://www.pancreaticcancer.org.uk/information-and-support/real-life-stories/patient-stories/diet-stories/carole-experience-of-the-effect-of-pancreatic-cancer-on-diet/ ) her an health professional would talk to her and try make a plan of what to eat every day.

Peer education – this is when people advertise each other on what they should do. For example, on YouTube people post and give advice that could help other people that could be in the same situation.

Testimonies – connecting to other people’s feeling that might once have problems with their diet and how they managed to get better and healthier and sharing how they did it with people that might be in the same situation.

Change4Life is advertised in school by staff, they are also advertised on TV, and it’s also advertised on radio stations. They provide food facts and recipe and many activities for people, so they would have a healthy life. Medical interventions provide facts about food, provide people healthier food recipes, and provides different types of activities for people to become healthier. Around two-thirds of the England population are overweight or obese. Obesity has grown by almost 400% in the last 25 years and on present trends will soon surpass smoking as the greatest cause of premature loss of life. (NHS Dudley, 2012)

This affects individual people because they would be more careful with what they are eating and always making sure they exercise and that will lead to less obese people and it improves the quality of life of each individual and increase their life expectancy because they will have a better balanced diet. It would improve their quality of life, it would decrease 

This affects the nation because it will reduce the NHS cost and peoples understanding about the improving their life will increase and it will increase the understanding of their health because they will start taking action on what they eat and they will start following a diet so they could be healthier and it wouldn’t lead to obesity if they stick with that die.

I believe the best way of advertising change 4 life is testimonials because people are sharing their stories and how they become healthier, and also through radio because many people listen to radio while they drive or even at home. This would affect individuals because everyone could listen to different people’s stories because everyone is different, and it would listen to different people and different situations.

 

The aim of ‘Be Clear on Cancer’ campaign is to improve early diagnosis of cancer by making people aware of the signs or the symptoms of cancer and it also encourages people to visit they GP’s more often. ‘Be Clear on Cancer’ was created by the Department of Health and M Saatchi in 2010 but they started using this campaign in January 2011. In the UK every two minutes someone is diagnosed with cancer and 50% of the cancer cases are diagnosed on people aged 70+. More cancer is registered in male.

Examples of health risk advice that the campaign uses:

Advice from health professionals – they inform people why is important to see their GP’s more often and makes people aware of the symptoms or signs of cancer. Like Dr Rosalind Glasspool is trying to find better treatments for women’s cancer.

Peer education – people advising each other on what’s wrong/right. E.g. someone who might had cancer but go rid of it gives advice to a person that thinks it’s getting symptoms of cancer.

Testimonies – people saying their stories to other people and convincing them to seem their GP’s more often to not develop any cancer and making sure everything is good with their health. https://www.youtube.com/watch?v=x9DTeNsBbYo this is a video where a man tells people that his mum was diagnosed with heart disease and he’s telling people they should go to their GP’s soon as they get any signs e.g. getting out of breath doing small things like getting out of a car.

Shock tactics –  scaring people by posting videos of the signs of cancer, people would get scared, so they would go and see their GP’s more often. This is shown in one of their adverts on YouTube where a man is keep coughing for three weeks but he ignores it, and then he goes to see a doctor. https://www.youtube.com/watch?v=ZljJ5zEvu2g

Be Clear on Cancer is advertised in school by staff, on TV and it’s also advertised on radio stations. They also advertise their campaign by donations, volunteering and by people becoming part of the campaign. They provide information about preventing and curing cancer. Medical intervention provides breast screening which helps women to find out if they have breast cancer or not and it could stop it before it would be too late, 1 in 8 women and 1 in 870 men will be diagnosed with breast cancer during their lifetime, they also provide mammograms this is an X-ray of the breast which can be used to check for breast cancer.

This affects individual because they would be more responsible for their own health. For example, understanding that they should go for check-ups more often to make sure there are no signs of cancer and it also decrease the risk of getting and spreading diseases, it would also improve the quality of life and also decrease the risk of disease.

This affects nation because it would reduce the level of disease, increase uptake in screening and it would also reduce financial cost for NHS because if people would go before it would be too late it would be cheaper for NHS to treat them then.

I believe screening is better than health risk advice for ‘Be Clear on Cancer’ as it help people see early diagnoses of cancer before it would be too late for the doctors to do anything.

I believe health risk advice is better for the nation because health professionals could show them the signs of cancer and people could get scared and go more often to see the doctor and to get checked.