Do you own an iPod? Or how about a Mac computer? Apple products are very well known all around the world. Even though they seem like such a great product, it took their creator Steve Jobs and many helpful employees to perfect the iPod to how it is today. Jobs endured financial loss, risk of failure, threats, and lawsuits, and success in only thirty-five years. He fought with all he had, even with his life with cancer. Steve Jobs will always be remembered as a visionary who changed the way the world lives in the eyes of computers.
Apple Inc. s an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. They first started out in 1976 when Steven Wozniak and Steven Jobs were friends in high school and they had both been interested in electronics. They kept in touch after graduation, and both ended up dropping out of college and getting jobs working for companies in Silicon Valley. Wozniak had been designing computers for quite a long time and he came out with the Apple I in 1976, but, unfortunately, itwasn’t taken seriously by their consumers.
After that, their team decided to come out with the Apple II, which became very popular because it was the first personal computer to come in a plastic case and include color graphics. This caused Apple to take off and become well known and sales multiplied. In early 1978, the Apple Disk II, which was the most inexpensive, easy to use floppy drive ever, (at the time), made Apple sales further increase. By 1980, when the Apple III was released, they had several thousand employees, and they began to send computers aboard.
When Jobs was declared to be a poor project manager and only owned 11% of Apple, he decided to start working with the Macintosh, which would start out as a $500 personal computer. In 1981 IBM came out with their first PC, becoming a big threat to Apple sales. On January 22nd, 1984, during the third quarter of the Super Bowl, Apple aired a 60 second commercial introducing the Macintosh. Ridley Scott directed the video and the theme of the commercial was to say that a new machine would shatter the world.
At first, the Macintosh sold very well, but, by Christmas of 18454 people did not like the lack of the small amount of Ram and Hard drive space. During 1985, Apple had to lay off 1,200 employees and also had to post its first quarterly loss. One of Apple’s CEOs fought with Microsoft’s Bill Gates over the introduction of Windows 1. 0 because the Windows 1. 0 had many similarities to the Mac GUI. Gates finally agreed to sign a statement, stating that Microsoft would not use Mac technology in Windows 1. 0.
Unfortunately, it did not say anything about the future versions of Windows and because of this there were future lawsuits between Apple and Microsoft. Once LaserWriter, the first affordable PostScript laser printer for Mac, and the PageMaker, one of the first Desktop Publishing programs, came out, Mac started to become popular again. These two inexpensive publishing programs made Mac become successful overnight again. In 1987, Apple introduced the Mac II, which was built with expandability in mind. After selling 50,000 Mac II’s in a month, Rolling Stone’s Magazine put Apple on the front page stating they were a Wall Street Darling. ” When Microsoft came out with Windows 3. 0 in 1990, Apple decided to license the Mac OS to stay above Microsoft. In 1994 Apple announced the PowerMac family, the first Macs to be based on the PowerPC chip, an extremely fast processer co-developed with IBM and Motorola. Apple had problems with building their computers; therefore by 1995 Apple had $1 billion in backorders, and they lost $68 million for that quarter. In 1997 Jobs, now the CEO of Apple, made a speech saying they had an alliance with Microsoft.
Their alliance consisted of an exchange for $150 million in Apple stock; Microsoft and Apple would have a 5-year patent cross-license. Also, Microsoft agreed to pay an unreleased sum of additional funds to quiet the allegations that it had stolen Apple’s intellectual property in designing its windows OS. During this time Apple was able to come out with the PowerMacG3 and the PowerBook. Also they introduced The Apple Store website which was a huge success. In May of 1997 they announced there entirely knew design, the IMac. But in November, since Apple had piled up losses of more than $1. billion in the previous two fiscal years, Jobs introduced a new line of Macintosh computers, called G3, which were predicted to help get rid of their losses. (Stanford Glen, 2011) Finally, in 1998, Apple unveils the iMac desktop computer, boasting its simple setup and built for an Internet age. The iMac was the best-selling computer in the nation for most of the fall, and it drove Apple sales well beyond most predictions. With the new invention of the iBook in July of 1999, which was made for the low-end portable market, with the same principles of that of iMac, Apple stocks finally began to rise.
For the next two years Apple wasn’t doing as well as they were hoping. But, in May of 2001 Jobs announced that Apple would open a number of retail stores all across America. Another key factor to Apple becoming a huge success was in October of 2001, when a palm-sized, hard-drive-based digital music player came out, the iPod. The iPod was priced at $399 and that was a very big gamble for charging a premium price for the iPod’s superior design and small size. In 2003 The iTunes Store opens, which is a software-based application that allows users to shop for music, audiobooks, movies, and TV shows for downloading over the Internet.
While running a very busy company and starting up a new website, Job announces that he underwent a successful surgery to remove a cancerous tumor from his pancreas in August of 2004. His tumor was a rare form of pancreatic cancer called an islet cell neuroendocrine tumor, which is highly treatable. (Stanford Glen, 2011) The next huge success was the new and improved iPod, which added video. They also came out with the iPod shuffle and the nano in 2005. Through 2009, Apple had sold more than 220 million iPods. With Jobs in recovery, Tim cook was named Apple chief operating officer in October of 2005.
Cook had been Apple’s executive vice president of worldwide sales and operations since 2002. For the next two years, Apple had designed the iPhone, the Apple TV, and the iPod touch. The Apple TV was considered to be one of Apple’s lowlights and the iPod touch is essentially an iPhone without the phone, but has wireless capabilities and can perform much like a portable computer. In the next year, Apple opens the App Store as an update to iTunes, which features small applications, from games to social business tools, and adds functions to the iPhone and iPod Touch. They also came out with the Macbook Air, which is a slim portable computer.
Steve Jobs took a leave for health reasons in January 2009, and has COO Cook lead the company, but in June Jobs returns after undergoing a liver transplant. During all of this the iPhone 3GS was released and in April 2010 Apple begins selling the iPad. The iPad, which is a 10-inch touchscreen tablet, was expected to ship more then 12. 9 million in 2010 and Apple had an 84 percent share of the tablet market by year’s end. Unfortunately, on January 17, 2011 Steve Jobs announces that he will take another medical leave, and in October he passes away from a recurrence of his pancreatic cancer. Jonas, and Paul 3) Apple will continue to become successful and will keep striving to make better products and also to live up to the name of Steve Jobs. This shows that Steve Jobs, the creator and founder of Apple Inc. , was a very important man who changed the way we looked at the computer and music industry. From dropping out of school with his friend Steven Wozniak to fulfill his liking in electronics, to almost loosing his company from a lawsuit with Microsoft, Steve Jobs lived and died, unfortunately, for his company. He invented some great creations and he will be remembered in history. Steve Jobs was a visionary who changed the way the world lived in the eyes of computers.
Jonas, Ilaina, and Franklin Paul. “TIMELINE-Apple milestones and product introductions. ” Reuters. 17 01 2011: 3. Web. 7 Dec. 2011. <http://www. reuters. com/article/2011/01/17/apple-idUSN1712883020110117>. Stanford Glen. (2011, September 24). Company history. Retrieved from http://apple-history. com/? page=history§ion=h1