The ISO 9001 as quality management standard that will be adopted will help to solve the problems that the Porters value chain identified. The differences between management and leadership in the role of the marketing manager are also explained in this report. The marketing manager will be challenged to balance his role between management and leadership when supporting the implementation of the ISO 9001 as quality management standard. My personal development plan has been developed to enable utter management of the implementation of the ISO 9001 as qualify’ management standard.The personal development plan will guide the marketing manager on how to effectively perform his managerial and leadership roles in supporting the implementation of the ISO 9001 as quality management standard recommended The role of marketing manager will be to manage and co-ordination of the work of the teams and individuals so that the implementation of the total quality management system will be successful. The management will be responsible for motivating, encouraging involvement of all teams withinHorizon Health to ensure that the implementation of the ISO 9001 as quality management standard will be done across the organization.
The Characteristics of successful teams has also been explained to help in building the right teams that will support the implementation of the quality standards that Horizon Health will adopt to improve the performance of marketing function. A medium term budget for implementation of the total quality management programmer has been prepared from starting from 201 5 ending 2018. The budget covers all the necessary items required to implement the total quality management system.From the training of the team members to how to empower them to work in line with the quality standards recommended. A forecast cost benefit analysis has been prepared that outlines the financial and non-financial benefits of implementing the total quality management system The report will help the senior management of Horizon Health to have a clear picture on quality management system and how they can improve the performance of the marketing function. WORK COUNT: 480 1. 1 Introduction Horizon Health is a medical Insurance company that offers its services to individuals and corporate clients.The company is facing different challenges which are affecting the performance of its marketing function.
Porters value chain analysis has revealed problems that the company’s marketing function is currently encountering which include poor performance of the customer service, lack of new product development strategy and poor performance of its sales workforce. This report explores how Horizon Health can improve the performance of its marketing function by introducing an appropriate quality management system.This report has: Critically evaluated a range of quality management systems and standards, analyzed information required to select quality management systems and commended quality management standards. Critically evaluated differences between management and leadership in relation to the marketing managers’ roles and a personal development plan to ensure capability to the implementation of the recommended standards. Proposed approaches to management and coordination of the work of teams and individuals involved and an evaluation of characteristics of successful teams and managements involvement within teams whilst ensuring diversity.Evaluated information sources required to determine the budget that is forecasted to proved business case for the recommended quality management systems. Justification of the design and style of the presentation and report TASK ONE 2. 0 Evaluation Of a range of quality management systems and standards’ which would be appropriate to introduce in the marketing function , in order to improve the effective quality of marketing processes and activities 2.
1 Quality management systems and standards According to (www. Abe. Co. K a quality management system is a management technique used to communicate to employees what is required to produce the desired quality of products and service to influence employee’s actions to complete tasks according to the specifications. The repose of quality management system is to ensure that an organization co- ordinates all its activities with the aim of delivering quality products and services to its customers. Horizon Health needs to adopt quality management standards in order to improve the effective quality of its marketing activities.