Human values of the company, their intent

Human nature is an essential base of individual personalities. The way in which humans carry themselves often sets the tone for the way in which they are judged. Moreover, according to research, “credibility” can be described as one’s reputation for being trustworthy (Cardon, p.

3).  In other words, credibility is one’s ability to be trusted by others. Based on experience, when employers view a person and their attributes, they are seeking a person who can uphold the values of the company, care about the work in which they are assigned to do, and project qualities that support trustworthiness. Moreover, the “Formula of Credibility” defines/details the key attributes that embody individuals who make up organizations. To begin, research provides the following: “credibility=character + competence” ( In general, one’s character can influence their ability to perform job responsibilities (competence) which yields one credibility.

For instance, if a person indicates that they are “honest” and able to do specific tasks; but, lies about the aforementioned, their future credibility will always be questionable to all involved in the business relationship. Subsequently, “character=integrity + intent” ( When evaluating the previous portion of the formula, individuals must be aligned with their individual personal values in an effort to carry out the best possible intent. For instance, if one does not believe in the values of themselves along with the values of the company, their intent could be viewed differently; which again would cause others to question their credibility. Finally, “competence=capabilities + results” (www.omahayp.

org). A person’s capabilities can yield either positive or negative results. The results that are produced can prove an individual’s competence. So, the following formula details how each aspect within the formula is substantial in ensuring the formula produces its effects. The formula was broken down in an effort to show that even if an aspect is not present, it can be gained. So, the formula for credibility may appear difficult; however, in order for it to be achieved, one must do the following: 1. Establish credibility through competence.

Credibility can be gained based on upon past “knowledge and skills used to accomplish tasks” (Cardon, p. 6). 2. Establish credibility through caring.

Prove that you are able to understand the needs and actions of others. Research indicates that being an effective communicator is apart of seeking the need to understand other’s “needs, wants, feelings, and opinions” (Cardon, p. 7). 3. Establish credibility through character.

In any relationship, exemplifying genuineness along with adhering to “values and moral” are critical in proving that you are trustworthy and can be held accountable. Such that, “character is an essential attribute of creating trust” (Cardon, p. 8).  Cardon, P. (2013). Business Communication: Developing leaders for a networked world.

New York: McGraw-Hill/Irwin. P. 3, 6, 7 & 8.

 “The Formula for Credibility.” (2014). Greater Omaha Young Professionals. Retrieved 1/13/2018 from