IBM, Direction Statement, Their Mission and Vision Essay

International Business Machines, abbreviated IBM and nicknamed “Big Blue”, is a multinational computer technology and IT consulting corporation headquartered in Armonk, New York, United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software (with a focus on the latter), and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.Ginni Rometty is the president and CEO of IBM. IBM has been well known through most of its recent history as one of the world’s largest computer companies and systems integrators. With over 433,362 (2012) employees worldwide, IBM is one of the largest and most profitable information technology employers in the world.

IBM holds more patents than any other U. S. based technology Company and has eleven research laboratories worldwide. The company has scientists, engineers, consultants, and sales professionals in over 170 countries.IBM employees have earned five Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science [1]. IBM was first incorporated in New York state in 1911 as the Computing- Tabulating- recording Company (C-T-R) by Charles R.

Flint as the merger of four companies – the Tabulating Machine Company, the International Time Recording Company, the Bundy Manufacturing Company, and the Computing Scale company.The C- T- R Company initially sold a wide variety of machines including coffee grinders, and meat slicers, and it provided business services like census tabulation with punched card equipment. The company changed its name to International Business Machines Corporation in 1924 to better describe the company’s present and future business activities.

Today the company refers to itself as IBM and provides a wide variety of technology, products, and services to business customers throughout the world. 2] I. DIRECTION STATEMENT The mission, vision, and values of the IBM corporation has been the same since the company was incorporated in 1911. In 2003, more than 319,000 global IBM employees participated in a 72-hour “Values Jam,” which redefined the values, which guide IBM in the development and delivery of its technology and business products and services. The Values that were designed from the consensus of the IBM employees are: ?”Dedication to every client’s success Innovation that matters, for our company and for the world ? Trust and personal responsibility in all relationships” These are the core values that serve as the foundation of IBM’s culture and brand and the guide for each IBMer’s work, decisions and relationships [3].

How these IBM values used by the IBM leadership team is described this way by IBM Chairman and former CEO Samuel J. Palmisano: ”Clearly, leading by values is very different from some kinds of leadership demonstrated in the past by business. It is empowering, and I think that’s much healthier.Rather than burden our people with excessive controls, we are trusting them to make decisions and to act based on values – values they themselves shaped. ” Vision Statement – Solutions for a small planet Mission Statement – At IBM, we strive to lead in the invention, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide [4].The strategy and business priorities for IBM’s are changes in Information Technology by focusing on open technologies and high-value solutions. Also, changes in client needs by delivering integration and innovation to clients.

Finally, changes in world markets and become the premier globally integrated enterprise. Their major businesses are on six areas. The Global Technology Services, Provides outsourced IT infrastructure services and business process services. Global Business Services, Provides professional services and application outsourcing services.Systems and Technology, Provides advanced computing, storage and semiconductor technology and products. Software, Provides middleware that enables clients to integrate systems, processes and applications, as well as computer operating systems.

Global Financing, Provides financing solutions that can be customized to address specific IT needs, from competitive rates to flexible payment plans and loans. S;D and Research, Sales and Research, Development and Intellectual Property organizations provide a wide spectrum of client support and additional value [5].REFERENCES[1][2] [3][4] [5]