of the competitors of Amazin Graze is Boxgreen. Boxgreen is also a well
established as healthy snacks brands. Boxgreen, a Singapore-based start-up healthy
snacks business. The target market now expanded to Malaysia. They supply a
subscription healthy snacks box which customer can customize their snacks with
over 50 choices of mini packs snacks (Tegos, M 2016).
the brand is maintaining the position now and slow to change, it make so
special of Amazin Graze who offer freshness and special flavours of the
products. Also, every season (Chinese New year, Christmas, Father’s Day) come
out with the new collection to attract their customers.
Amazin Graze SWOT Analysis
SWOT Analysis Template
Provide different flavour of
Looked at budgeting for food
Suitable for adults, including busy
people and those with low health literacy.
High quality ingredients
· Fun, simple and minimalist brand
Ingredients that imported costs
Lack of brand awareness
of marketing tool to increase sales
trend of fitness
Obesity increased and many people
want to keep fit
Busy individuals who want access
growing markets for granola
healthy snacks competition in the
lower prices by other competitors
nutrition workshops/class increased
that teach to make healthy snacks
Amazin Graze Products/Services
business provide online order and delivery services and selling 4 types of
product as list in below:
Granola (Main products)
is a type of cereals, can eat in anytime but people usually consume it as a
breakfast. Their granola come with the 8 types of flavour including
flavours of mixed nuts.
flavours of nut butter.
types of superfood.
Singapore, and Hong Kong are targeted. In Malaysia, Kuala Lumpur and Klang
Valley targeted by Amazin Graze as their retail store is located at D7 Sentul
in Kuala Lumpur. Products distributed to the supermarket/hypermarket like Jaya
Grocer, Village Grocer, and Ben’s Independent Grocer and position in the
cereals area. Consumers easily to find the products and make comparison with
order and deliver services are provided by Amazin’ Graze. The customers can
make purchase through their website or LAZADA. The business are also expanded to
every state in both West and East Malaysia as well to deliver the products and
price of Amazin Graze are more affordable when it comes to sales, products,
service, survey as well as quality of ingredients compared to others
competitors in order to attract more customers. The price of the products will
be the same in anywhere and distributed to the places where easy to reach out
to the middle-class consumers.
RM19.90 – RM36.90
(120g – 250g)
Figure 2: Granola
Figure 3: Nut mixed
Figure 4: Nut butter
Figure 5: Superfood
box ( 12 small packs)
x 12 = 360g
Figure 6: Box Green
Main Product: Granola
network and internet has selected to promote their products and increase brand
awareness. The target audience will be reached by social media advertising such
as Facebook and Instagram. This is because social media are become so popular
and a trend now and can reaches to largest number of audiences.
official Amazin Graze Facebook page and Instagram will keep updating the most
relevant and latest news regarding the products, the latest deals or promotion
currently being conducted as well as giveaway activities.
Graze would like to expand the business to all South East Asia in 5 years
times. They thinking about Thailand and Indonesia, and currently research about
the market in those countries. They would like to get into China as well due to
people from there like their product after tested it in Hong Kong. They want to
bring their product to the mass market and attract more people to try it.
order for the long-term success, they plan and looking for place and move to
larger production centre for the next 5 years as their goals is to get into all
South East Asia. They need a largest production space and more facilities to
help them produce the products (Sergio, M 2017).