Even in the toys department customer expecting more from the Customer service representative (CARS) in the store. Now a day customers need more information about the toys that they want to buy so that they will satisfied with the product. Customers are more conscious in the brands and the safety of the toys. In CENTRAL the sales is less compared to the walk-in in the store. To increase he sales of toys department, CENTRAL have to train their CARS to improve the customer service. This project is focused on the customer service in the toys department in CENTRAL.
The main objective of this project is to improve the customer service. The result of this project is a training module for the CARS in toys department so that they can improve in their services to the customers. The path of making training module is through a market research to understand the limitation and to identify the area of training need for the CARS, that is important in the toys department. The market research also helps o find Out the customers behavior in buying toys for their children as well as for gifting.
With the help of market research it found that the main area that CENTRAL have to give training to the CARS are: To improve the product knowledge in toys. To improve the behavior and attitude towards customers. To handle customers effectively. The training module covers the entire objective that found from the market research so that CARS in CENTRAL can improve the customer service. By that CENTRAL toys department can improve customer satisfaction and they can retain their customer in toys. 1. 2 Company Profile Future Group, led by its founder and Group CEO, Mr..
Shore Banyan, is one of Indian’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity Of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. , Future Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a mufti-format retail strategy that captures almost this entire consumption basket of Indian customers.
In the lifestyle segment, Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail, The groups specialty retail formats include supermarket chain – Food Bazaar, sportswear retailer – Planet Sports, electronics retailer – e Zone, home improvement chain -Home Town and rural retail chain – Dharma, among others. It also operates popular shopping portal – www. Afterburner. Mom BANGLE CENTRAL The central mall is located in the most ideal place in the heart of metro. The proximity from most of the corporate and housing colony have been so matched to enable our clients to reach the mall. Yet another unique feature is about the parking facility which is most important with respect to the time management. A global scenario is provided at the floors which is again something different. For all group of customers like children teenager and other group of customers do have avenues for games of their taste.