Leader DiscussionComplete CitationNegash, S., & Gray, P.
(2004). Business Intelligence. Communications of the AIS, Vol 13, pp. 177-195.Author’s Stated PurposeThe author’s goal is to make public more aware of business intelligence opportunities, its benefits and limitations. Moreover, the author is willing to show that business intelligence is very effective in presenting complex information to planners and decision-makers.MethodologyThe current article is based on the methods of description and thorough analysis.
The author tries to apply theoretical knowledge to the practical research. This theoretical knowledge will become the basis for fulfilling the main purpose of the present case studyStrengths/WeaknessesThe main strength is that business intelligence systems are able to present complex and competitive information for people involved in the decision-making process. In other words, the author shows that decision-making process becomes easier and faster. Business intelligence serves multiple purposes. One of the problems is that business intelligence requires specialized software for performing analysis.Summary of Key ResultsBusiness intelligence can be defined as systems used for gathering and storing data, as well as for presenting complex and competitive information for decision-makers and planners. Business intelligence significantly improves the quality of the decision-making process and facilitates managerial work.
Strategic and operational decision-making are assisted.ContributionThe author significantly contributes economical and financial filed as he emphasized new possibilities and opportunities offered by business intelligence systems. Business intelligence systems contribute strategic and operational decision-making.CritiqueThe article is very informative, well-structured and well organized. The author provides clear definitions, sets clear objectives and goals in his writing. Nevertheless, more emphasis should be paid to limitations of business intelligence systems as practically nothing is mentioned about the problems with functioning, operational peculiarities, etc. Overall, the paper enhances understanding of business intelligence systems and future trends in the decision-making market.