Rodney Manderville American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing February 5, 2012 ? Abstract This individual project is to supply you with information on the Fruit of the Loom products, and help to understand the threats, and opportunities that are faced, as well as understanding the responsibilities of the marketing manager, and understanding the environments they are to flourish in. (2004 – 2006 Fruit of the Loom, Inc) ? Fruit of the Loom Introduction Fruit of the Loom products are one of largest manufacturing companies who make underwear.The Fruit of the Loom product of underwear are made for men, women, boys and girls. The underwear they make is for active wear and casual wear.
Fruit of the Loom makes most of its own products and make them very affordable. The company has over 31,000 people employed with them in about 6o places worldwide. (2004 – 2006 Fruit of the Loom, Inc) Fruit of the Loom was introduced in 1851. They receive a certificate for acknowledgement.
The founder of The Fruit of the Loom Company is Robert Knight. Describe Main Line of Business of the CompanyThe main line of business for Fruit of the Loom is to have recognition of selling their underwear to all kinds starting from men to children and to have close relationships with discount chains and merchandisers. Fruit of the Loom products are important when it comes to product satisfactory, their quality, pricing and their deliveries to their customers. (2004 – 2006 Fruit of the Loom, Inc) Name Four Countries in which the Company Operates Canada, Germany, Europe and Mexico are four of the countries that Fruit of the Loom sell their products.
Fruit of the Loom has over 47 facilities. Implementation of Competition sFruit of the loom does have competition. Implementation of Target Market The target market for Fruit of the Loom would be for all ages of men, women, girls and boys. Their idea is to reach everyone they can to buy their product. Implementation of Product Strategy Implementing a product strategy for Fruit of the Loom was to promote innovations for the underwear to be advertised on television, posters, signs, and newspaper. Fruit of the Loom offers an unconditional guarantee on all the products it sells.
The company also sells too many department, specialty, drug and variety stores, national chains, supermarkets and sports specialty stores.Implementation of Communication Strategy The communication strategy for Fruit of the Loom is to communicate to its customers about values and benefits that its service offers. The Fruit of the Loom main goal is to let the customers know their concept is to effectively communicate utilizing the global marketing. Fruit of the Loom communication strategy is to be coordinated in their advertising and their sales promotions. Implementation of Pricing Strategy The pricing strategy of Fruit of the Loom is to contribute a price for their product.
The main things are to include packaging, shipping, and their manufacturing to any duties.The point for Fruit of the Loom is for seller to recaptures the cost that contributes to determining the price for products. When selling their product they take into consideration the supply and demand for its product. Differences in Implementation: From One Country to Another The implementation differs from one country to another and one reason is because of the supply and demand. The price in one country might higher than the other. Conclusion Fruit of the Loom is one of the largest apparel companies that sell under garments in the country. ? References (2004 – 2006 Fruit of the Loom, Inc)