The music industry, one of the largest industries in the world. The recorded
music industry is worth more than $10030 billion globally. Music is said to give
sound to the universe, wings to the mind and life to everything, music is a timeless
art and without it the world wouldn’t be the same. But what are the key
components that hold our music industry together I hear you ask. Well there are
four main areas in the music industry, these are live performance, record
companies, Music publishing companies and artist management, and that is what I
will be breaking down in this article.
1) ?Live Performance- The Break down
Promoting?: Promoters job is to make sure
that the live performance is a success by
making sure there are people there to fill the
venue. Promoters buy acts directly from
booking agents and are also responsible for
organising gigs and live venues they,
negotiate all the fees that need to be paid. It
is also the job of the promoter to send out
press releases to the media, magazines, newspapers and advertising agencies. They
must create and print posters and flyers for the events that are coming up, making
sure they are distributed to those in the surrounding areas near the event.
Promoting can also take place on social media, it would be the job of the
promoter/s to ensure that various social media pages have been created to help
promote up and coming events, this would appear on social media sites such as
Facebook, Instagram and possibly Twitter. It is key that the information reaches the
right demographic of people, so promoters would also encourage the artists to post
information and updates as the count down to the show begins. Promoters may
also provide food and drink for the artists themselves when on tour. “Promote a
show as soon as it is booked, use the tool of social media effectively to get fans
involved. Always give a lot of notice before marketing a show. Artists should send out a
press release of an upcoming show. Use all promotion options available and target the
promotion of an upcoming gig to the artists target demographic”says Dera Shelton an
artist promoter.
Setting Up: ?Setting up or getting in, is a timely procedure which requires a group of
people with specific skill set, an eye for detail as well as experience. It is during the
set up that music and songs will be tested as well as levels being set, this will mean
little or no technical faults will occur during this show. Every piece of equipment
must be assessed to make sure it is working correctly.
Health and safety:?Health and safety is key in the planning of an event. The event
manager has a prime responsibility for protecting the health, safety and welfare of
everyone working or attending the event. A number of different Health and safety
areas have to be covered, these include: fire safety, major incident planning, crowd
management, sanitary facilities and much more, these things are crucial areas to
focus on during planning.
Tour Management:?A tour manager is the person who helps to organize the admin
for a schedule of appearances of a musical group or artist at a sequence of tour
destinations . In general, road managers deal with small to medium-sized tours, and
tour managers are used on large-scale tours. The job of a Tour Manager is to make
sure that life on the road runs smoothly for everyone involved. This means getting
the band safely to venues and hotels, managing money coming in and money going
out, and dealing with Promoters and Venue Managers. Skills that a tour manager
should have include negotiation, budget management, administration,
communication, troubleshooting, time management and crisis management.
2) ?Record Companies
A record label or record company is a
brand or trademark associated with the
marketing of music recordings and music
videos. There are two kinds of record
companies: major labels and independent
Finding and signing artists?: A stands for Artists and Repertoire. The is the
section of a record label that is responsible for finding new talent and recording
artist. It also acts as a liaison between the artist and the record label. A has three
main responsibilities: Finding talent, Overseeing the recording process and
Assisting with marketing and promotion. A & R can sign new or established talent to
the company’s roster. They then continue to work closely with the artist, helping
with the label’s business affairs department and as an advisor that will listen to their
listen to their demos, making sure the artist is with the right producer, while also
offering creative input.
Recording Studios: ?A major record label will usually own various studios for artists
that are signed to them to work in. However, an independent label will usually rent
out studios for their artists when they need them, this could be bad for
independent labels because renting is not always reliable. Recording studio is a
facility designed for the recording, mixing and producing. Most professional studios
consist of one or more studio rooms where musical performances take place, and a
separate control room, containing a mixing desk and recording equipment where
audio channels are recorded and routed, and audio levels are adjusted. Studios are
usually designed so as to give differing sections of the space their own acoustic
R?etail and distribution?:Record labels direct to retail often, now record labels are
selling much more directly by creating their own online shops, cutting out the
middleman of distribution. This is especially true of record labels that have a
relationship with iTunes. iTunes being one of the most powerful digital sales
communities in the world, it makes sense for record labels to work directly with
them to get music to people’s iTunes libraries as quickly as possible. The fact that
most new music is available digitally now makes this connection allot easier.
Distributors still have a place when dealing with physical copies, but is this a dying
Copyright and Digital rights?:In the UK there is no official method to copyright
music. Evidence of creation and that a person owns it can be made by an email or
by saving their work electronically, these methods provide a time stamped copy. It
would also be possible to send to yourself by recorded delivery store it in your
bank. However the envelope must remain sealed and the work must be time
stamped if it is to stand up in court (legal proof). I was the owner of the copyright,
the artist will have the authority to copy the music, if you lend or rent copies to the
public, perform shows or play music in public and communicate the music to the
public I.e Broadcasting, TV, radio, Internet e.c.t
Alex Mann from the Musicians Union says: “Copyright is the right to prevent
copying of intellectual property, so the copyright owner can protect their work and
control how it’s used”
Definition of Digital rights: Digital rights is the relationship between copyrighted
digital works (such as film, music and art) and user permissions and rights related
to computers, networks and electronic devices. Digital rights also refers to the
access and control of digital information.
3)? Music Publishing Companies
The role of a music publisher or the publishing
company is to make sure that the songwriters
and composers get paid when their music gets
used commercially.
Finding and selecting songwriters?: Usually
publishers will hear the work of an artist at an
event like a performance evening or a theatre show and from that point keep an eye
on the artist watching their growth and development. However if an artist doesn’t
have the opportunity to showcase their work they will go to publishers directly
with there songs or their compositions. It is key for the artist to remain persistent
as publishers don’t usually sign artists on the spot. Emma Kerr the head of
promotion at Boosey says “publishers receive large numbers of approaches from
composers. It is, in fact, rare for a composer to be immediately signed to a
publisher following such a submission, however it does happen”
P?romoting material?: Another key job a publishing company has to do is help with
promoting, They will often make different types of promotion material that will
appear on things like TV and Cinema adverts, YouTube, Social media and music
channels such as MTV. Promoters will have to promote song that are created for TV
series, movies or theatre pieces, and if the song is used as a theme tune or back
ground music, the writers and publishers earnings could be substantial.
Sales and investments 😕 Many publishers have taken on the new responsibility of
securing recording contracts for their songwriters.Sometimes the publisher pays
for a demo to be put together featuring a number of its writers songs so that a
record company can hear the potential of the writer as a recording artist and sign
the writer to a record deal.Music publishing companies collect fees and royalties
earned from music sales and distribute them to the artists accordingly
Copyright Managemen?t: ?Copyright is an extremely important part of the
publishing industry good publisher will spend a great deal of time and money
to ensure that its songs are not used without permission and compensation.
This is important due to the fact that there are so many potential users of
songs throughout the world, for example ,record companies, film producers,
television companies, web sites, video distributors, book publishers, sheet music
firms, magazines and much more. This is also key because of the number of illegal
downloads that occur, “200 million pounds is lost in the music industry each year in
the UK because of illegal downloads says Jeff Taylor from the BPI. But even if songs
are “protected” under copyright how can we guarantee our music is actually safe ?
4)?Artist Management
Managing an artist or a bands career is a
tricky process. To be a manager a person
should know their way around the industry or
at least have basic knowledge of business and
law. The manager is responsible for the
artists career running smoothly and
supporting any projects that may gain the
artist more money and get them noticed.
There are different types of managers:
? Professional managers? make a living
solely from artist management and often have many clients working
professionally or affiliated with a major record label.
? Touring managers? are hired by the artist or the personal manager to deal
with the day to day management issues when on the road. This may
include getting the band from gig to gig to collecting fees, booking hotels
and flights.
Business management?: Managers are important for the business because they take
care of paperwork, keeping with commitments and other menial tasks thus
allowing the artist to focus completely on music. It is also their job to come up with
strategies for their clients career.
Artists rights?: Have many different rights when it comes to their music, some of
these rights include:
? Reproduction rights?- Reproduction rights allow the artist to record their
songs on a CD, for a film, or to put their music on the internet.
? Performance and communication rights?- These rights are important if a radio
station wants to broadcast your music
? Adaptation rights?- These rights are used when someone re-writes your song
so that the melody is played, with different instruments or when someone
changes your song by adding new parts to it. Other people need your
permission or licence to do these things.
? Moral rights for musicians?- Moral rights grant the artist or composer the
right to always be attributed for their work or even to distance themselves
from a work if they desire.
Sponsorship and Merchandising:?Music Sponsorship is a marketing technique with
aim is to achieve brand awareness and increase income mostly through live music
events. They will address a specific and rich target, this method of marketing allows
companies to gain loyalty and adopt premium prices. Brand partnerships have been
an area of greater investment for record companies over the last few years.
Partnerships can be things like sponsorship deals in which artists endorse products
for a particular brand e.g Nike or Adidas. Olivier Robert-Murphy, global head of
new business at Universal Music Group, says “Brands are experiencing a revolution
in how consumers interact and engage with them. Entertainment in general and
music not only provides access to audiences but also helps brands become
culturally relevant and meaningful across the board”.
Merchandising is the only production and business activity in the music industry
that has nothing to do with the actual music, but it is connected with the brand of
the artist. The purpose of the merchandise selection is to strengthen the brand and
support the musical career and ambitions of the artist.Merchandise is particularly
important because it adds to a large amount of an artist’s total income.
Royalties:? Royalties are not to be confused with music licenses, it is the payments
that go out to artists when their work has been used in some capacity. Royalties are
paid for several different forms of licensing and usage. Generally royalties are paid
once the copyrighted work is broadcast or performed in any way. There are 4
Types of Music Royalties they are:
Mechanical?- royalties are paid upon physical reproduction of the artist’s work.
Public Performance?-royalties are the most common form of royalties that are
issued to musicians.
Synchronization? -royalties are paid to copyrighted music that is paired with visual
any kind of media, including films, online videos and adverts
Print Music?- royalties are the simplest least common form of payment that is paid
to an artist. This type of royalty deals with copyrighted music that is transcribed to
a print piece, like sheet music.