1. Describe the elements of the exchange process as they occur between Netflix and its customers.?
Netflix allows consumers to choose from a variety of subscription plans. The most popular plan offers three DVDs for $17.99 per month. Once a subscriber builds a list of favorite movies and TV shows from a selection of over 60,000 titles, Netflix mails out the three titles at the top of the list, along with return-addressed prestamped enveloped
2:Which marketing management philosophy does Netflix subscribe to?
They used that philosophy of Production orientations
3:How does Netflix’s approach to relationship marketing increase customer satisfaction?
Put more movies in their websites and make easy and funs way to search movies.
4:Have you been exposed to Netflix advertising? If so, did it have a positive or negative effect on you?
Yes, I’m very happy whit Netflix in fact I m a customer for a year now and my experience its very positive because I can watched mi favorite movies from that comfort of mi house I love it.
5: Netflix tried a different sales tactic over the holidays. The company offered a gifting option so one person could sign up and “gift” a trial subscription to another person. What is your opinion of this move by Netflix?
Is a good move cause they keep it his old customer satisfy and happy ,and in the other hand they make new customers whit these offer used these method of marketing Netflix make more money and keep it grown up in the rentals business