NOTTINGHAM of social media (Poore 2014). This





08th Jun


Abdullah Alshabanat






Word count: 2237 words


The advances in technology have been a key factor in communication. The single most important of
these advances in communication is Social Media. It is considered as a
fundamental part of daily life worldwide leading to significant innovations
depending on the social media such as Facebook, Twitter and YouTube. In recent
years, the creation and distribution of information and knowledge in the new
culture has had deep influences on the growth of social media (Poore 2014). This
drives to the definition of social media, which simply comprises creation and
sharing of material with people through digital technologies devices (Poore
2014). Additionally, “Social media is an extension of the media field,
representing a component communication channel, covering all the existing
information transmission mechanisms. Social media platforms offer the
possibility of transmitting the message through video, audio and written
means” (Dragomir 2015, p. 231).

This is what
encouraged the present paper to critically assess the role of social media in the
development and maintenance of relationships, particularly in four connected
areas. First, social media has shaped new relationships among families. Second,
connexions and relationships in health care through social media. Third, it can
create several ways to contact in the field of education. Fourth, social media might
establish relationships that affect safety and security. Therefore, social
media has had significant impacts on modern lives. However, even though the
positive effects are considerable, the balancing tendency towards the negative
side outweighs them.

Social Media and

Social media has shaped some new
fundamental relationships between family members. As Chambers (2013) pointed
out, children become aggressive towards their parents because of some social
media content such as violent and sexually explicit material. Additionally,
children spend a significant amount of time on social network sites that lead
them to addiction, isolation, and laziness (Chambers 2013). These factors may contribute
to the creation of a strange kind of relationship based on lack of respect and
tolerance. However, other studies argue that social media could build family
communications if our dealings with it become beneficial. For example, children
frequently teach their parents how to use digital media sites because these
sites were not contemporary to their parents’ time and this may encourage
families to forge stronger relations between the old and new generation
(Chambers 2013). In addition, children contribute towards preserving family
memories on social media sites, which makes parents happy because they have
something to share with their children (Chambers 2013). Moreover, these sites
facilitate communication between migrants and their families because they are
cheap and available everywhere at any time (Chambers 2013).

Nevertheless, nowadays technology divides us, social media users’
ability to fully express themselves and communicate
face a high risk because they tend to use shortened words while texting and
other forms of communication, which leads to enormous risks to our society and
equals a potential loss of our vocabulary (Graham 2014). She also states that
one of the strangest things she has ever seen is when couples who are
undoubtedly together on dates, each spouse is alone on their cell phones. She
also describes families dining in restaurants where every child is busy with
their device. Researchers also agree that the inability for partners to express
how they feel and discuss issues makes relationships unhealthy, these problems
can cause significant unhappiness leading to the end of relationships and
divorce and it can literally make families physically and emotionally sick (Davila 2015). Furthermore, Fox and Moreland (2015) claim that parents tend to monitor
their children by creating undercover user profiles on social media sites. As a
result, this situation puts the children under pressure, which may lead to
conflicts in their relationship. The debates above illustrate that social media
can change the behaviour of our children to worsen. While adults are also using technology in the wrong
ways, there will be room for conflicts in relationships among family members.


Relationship in
Health Care through Social Media

The social media also has negative influences on dealing in
relationships over health care activities. In that right, the social media demonstrates unique ways of communication
and contact between health organisations and
patients (DeJong 2014). This might be considered useful and helpful such as in
terms of accumulation of medical recommendations or relations between hospitals
and patients (to
make appointments online or get results of examination by email). However, for the former, the issue with such social sites users is
that fake information and recommendations can be published (DeJong 2014, Murthy
2013). It is also subject to forwarding, hacking, leaking, human mistake, and
personal slips. For instance, Twitter website has significant information about
public health epidemics, but it could be incorrect, which could be spread by
just the “press icon” (DeJong 2014, Murthy 2013). Such kind of wrong
data deceives
patients converting the relation to one that
lacks confidence. Also, another critical challenge faced today by the social
media is that millions of people believe and spread gossips, because we do not
know how to deal with gossips in the social media (Ghonim 2015).

Furthermore, for the latter DeJong (2014) found that approximately 90% of relationships in the social media
applications are non-verbal (e.g. facial expression, tone of voice, gesture and
posture). In fact, humans need emotions to understand the context easily, which
are not available through digital messages such as emails, texts, and tweets (DeJong 2014). As such, patients must meet their
doctors face to face to avoid misunderstanding of the instructions from doctors
and likewise to allow the doctor to check the patient physically to give him
right recommendations. Indeed, the social media has created another character for us; we have
constructed the social media, but technology also constructs us (Schultze
2015). All such arguments should induce health organisations to reduce using
social media for medical purposes to keep the relationship trustworthy.    


Contact through Social Media in the Field
of Education

Social digital sites
can provide a multitude of ways to
contact in the field of education as well. Social media tools focus on the
education itself as a core rather than on the relationships with tutors (Poore
2014). This, in turn, encourages pupils to create and innovate
through this kind of relation instead of relying on traditional communications with injection
(Poore 2014). It is further highlighted that relationships between
lecturers and students through social media are segregated into three fundamental dimensions:
education, assessment and administration. Consequently, it compels students to share public
connections, cooperation, contributions and interaction in these dimensions (Poore
2014). As well as lecturers emphasise that students need to build digital
relationships to help maintain their future communications when joining
workforce. (Poore 2014).

However, social media users tend to
ignore and un-follow anyone who disagrees with them, thereby only communicating
with people who hold similar viewpoints. This might be detrimental to
relationships in the field of education (Ghonim 2015). Moreover, most of these
relationships of technology are based on the” banality”, which makes them
unfruitful (Research Information Network 2011).  Also, the majority of online networking equipment
are appropriate only for entertainment instead of professional research
(Research Information Network 2011). Because they depend on the exchange of
several minor bits of data such as situation updates or the sharing links.
These short-form personal contributions have driven to the judgment that social
media is trivial in logic as well (Research Information Network 2011). That may
be leading lecturers and students to considered these unserious relationships.
For example, in Twitter even when new proof of something arises, it hard for users
to change their because they are compelled to move to findings and type sharp viewpoints
in 140 letters around complex world activities. Therefore, these sites seem imposed
on the users such as lecturers or scientists deliver their knowledge as brief
explanation which could miss a lot information useful for students. Additionally,
the rapidity and briefness of viewpoints through social
media as well as it has eternal life on the internet, that do not encourage
users to change it. (Ghonim 2015). In this situation lecturers, scientists
and students build relationships with someone behind screens based on old
viewpoints or information which have changed. In addition, Research Information
Network (2011) suggests that researchers might need to think carefully about the
limitations of using technology devices in assignment. Because social networking
can possibly redouble lecturers and students working day and remove the
variation between work and other parts of their life (Research Information
Network 2011). Even though social media in an educational environment can
encourage user participation, collaboration, interactivity, and creation. It
simultaneously, deceives us by building relationship upon which one cannot


Suspicious Relationships Through Social Media

Social media might encourage suspicious
relationships which have significant effects on safety and security. However, military organizations can use social networks by informing
people about anything, which creates incredible relationships that would reduce
risk (Dragomir 2015). These days, military organizations are forced to use the
same tool (social media) against enemies to diminish the influences of it to
adapt with these new variations and maximize the exploitation of this new
resource (Dragomir 2015). Dragomir (2015, p. 235). Also, adds ” Military
organizations can use social networks to legitimize their actions by informing
people about the constant operational details of general interest, to react in
a crisis context, or even to propagate democratic values”.

Not to mention social media could
establish new relations based on terrorism, as it considers the main
communication tools of the terrorist organizations.
(Dragomir 2015). For example, the foreign policy of United States gives
priority to freedom on the Internet. Their aim is to make sure any child, born
anywhere in the world, has contact to the global Internet as an open platform
on which to invent, study, organize, and express themselves without undue
confusion or observation (Dragomir 2015). That will facilitate members of these
terrorist organizations to deceive and build friendly relationships with children
and then go on to recruiting them. Dragomir (2015) claims that the major communication equipment of the terrorist
organization is social media sites specifically and network platforms in
general. Even though, some national security researches forecast that Twitter
offers a suitable environment to communicate between attackers and coordinators
in terrorist organizations, therefore it is important to evaluate the role that
social networks can play in the war against terrorism (Tsesis 2017, and Dragomir 2015). Moreover,
social media seems to be an appropriate location for dealing with drugs and
crime. According to Tsesis (2017) social media sites such as YouTube, Facebook,
and Twitter have converted as sensational and inspirational tools to commit
ideologically driven, violent crimes. Consequently, social media might allow
dangerous relationships to evolve which have profound influences on the human




Firstly, through an immoral and
incorrect use of these technologies, the behaviour
amongst family members can adversely affect their relationship and push the relationships towards collapse.

Secondly, between individuals and health
staff, the health care is based on confidence in relationships, although these
sites are limited in offering any such advantage to users.

Thirdly, in education areas, social
media provides a conducive environment towards enhanced communication towards
teaching and learning. However, it needs a much more serious style that
considers our time valuable.

Finally, it can be safely concurred that these relationships that are shaped
through the recent advances in technology
have significant negative effects on human security and safety, which embodies
most significant priority.

To assess the function of social media
on the development and maintenance of relationships, from a positive viewpoint it provides
significant unique ways to maintain and improve relationships. However, social
media through all these services and facilitations has incredible effects on
relationships. Governments and individuals must cooperate to identify
underlying reasons of these negative influences, then minimize and tackle most
of these impacts and concentrate on training individuals on using inventions
like social media in the right way. Also, there is a
big responsibility on the private sector to reduce and control the negative
effects of social media.


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age (Digital media and
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