One of the trends in nowadays is the so-called “disexualisation” of fashion advertising, and this inspiration for sexuality might be the most interesting aspect, because its source is not singular in nature. Sex in advertising is the use of sex appeal in advertising to help offer a particular product or service. Sexually engaging imagery may or not pertain to the product or service being referred to. Example for sexually appealing imagery include nudity, sexy models, strong men and many more. Advertising feature controversial images of many woman and men in revealing outfits and postures selling clothing, beauty product or perfume. Designer such as Calvin Klein, Gucci and Dolce & Gabbana use controversial image to cultivate an omnipresent sex-tinged media presence. Moreover, sexual information is used to promote or advertise a products but most of the product are not associated with sex. Sex in advertising depends on developmental procedures and varies in viability relying upon the culture and gender of the audience. The used of sex in advertising has been scrutinized for its inclination to typify the female body and emphasizing stereotypes. In fact, each brand seems to be different, so that we can really look at this recent revival of fashion sales model. Thomas Carlyle an American fashion designer, famously being addressed as Tom Ford ,he launched his eponymous luxury brand in 2006 and he had previously served at Gucci and Yves Saint Laurent as the creative director. He hit the headlines together with his Spring 2003 advertising and marketing campaign for Gucci, hiring Mario Testino in conjunction with Carine Roitfeld on styling duties to seize his latest collection for the Italian brand. The end of the result become a fixed of provocative, racy and brazenly sexual snap shots wherein the subject matter have become even more obvious when a shot of version Carmen Kass surfaced, pictured with the enduring Gucci brand shaved into her pubic hair (fig 4). international press branded the shot degrading to girls, and as a result, it have become prohibited (Mark.E,2014).