Oneof the most advanced form of communicating and interacting with people issocial media. With the great advancement of technology our access and use ofmedia is greater than ever before. Without the media, many of us may have greatdifficulty accomplishing our daily activities and routines; we use it for our education,work and even personal relationships. Recently mass media has gained more controlover what political information is presented to the public. Americans, alongwith other developed nations, are now, dependent and affected by media inseveral ways. An independent media is a vital feature to any political parties.If government could control the all of their information regarding its action,then Thus, the media acts as an effective check ongovernment power and influence over its citizens.
In the last few decades,there has been an unprecedented growth in mass media accompanied by the fallingcosts of radio, TV, satellite and Internet services. This phenomenon has helpedbring political information to a much wider audience. On the other hand, theboom in media services has also allowed various organizations from all over thepolitical spectrum to quickly and effectively reach their target audiences.
Social media may influence voters. Socialmedia including Facebook, Twitter and YouTube have become major battlegroundsin elections. Presidential candidates use social media to organize supportersand raise funds. The use of social media is more effective for presidentialcandidates than campaigns. Political leaders use social media to get to knowtheir voter’s political ideologies and policy views.
Chaulagain 2Social media makes it easy for people to communicate and interactwith each other anytime anywhere in the world. People can stay connect to theirfamilies and loved ones no matter how far they are from each other. Thatability to communicate with people all over the world has made people much moreopen to other societies and other cultures as well.
When people learn aboutother cultures they become more open to new ideas, more open to change and moreaccepting to other cultures.Social media also have a downfall. With today’s social media it ismore difficult for a politician or person in the public eye to hide their flawsor devious behavior. Once a quote, statement or picture is posted in socialmedia it cannot be retrieved even if the original post is taken out.
With theage of internet, the crime of identity theft has also risen dramatically andthe possibility of a theft of a person’s voice in the politically process couldbe a reality. Once a person’s vote is stolen their voice is lost and the votescould be sold for a profit. The challenge to the validity of our future electionscould destroy the confidence in our electoral process.
The future of the United states government, policy structure, andelections will evolve around the emerging social media. How well politiciansand government officials use the technology could shape the policies of thecountry.