Political low, customer policies and trade restrictions

Political analysis; inspects the guidance of government, it is
Polices, rules and regulation on the industry or association with reference to
virgin Atlantic airline it can be debated that several political factors such
as taxation policies, labour low, customer policies and trade restrictions
forced by the government have had great impact to airline industry. According
to Verging airline management they are expression with various political
challengers when business spread in to foreign countries compare to UK,( ex; USA
& Australia) .this most of the political challengers are embrace licensing,
bureaucracies set by the UK and foreign governments also increased parameter
and control of business operation by government.

Economic analysis; Virgin Atlantic airline has been challenged with
hard competition from other firms in the industry, for example, the
organization was required to lower its flight rates following an analysis of
prices for air travels by its major opponents in the air transport industry
such as American Airlines and UK Airways. because of this competition in 1990
“Atlantic airline offered first class ticket at business class prices,
inventions included limousine pick up for first class passengers and seat back
video entrainment systems for economy class passengers ” .This new decision
creates an opportunity to win the economic competition and get more profit
& customers

Social factors, British Airways, Atlantic airways and other airlines such as EasyJet
have already requested the EU and the French government to advance an action
plan to minimize the effect of ATC attacks on passengers (The Guardian 2017). A
number of ATC union strikes hit France in 2016 due to social unrest over a
series of disputed labour reforms from the Socialist government, causing Virgin
Atlantic to cancel many flights to and over France The peak summer season in
2016 was operationally difficult for many airlines including Virgin Atlantic,
largely due to social factors outside of the airline’s control particularly,
air traffic controller (ATC) strikes in France

Technologic analysis: Further as Jones (2009) has argued, the Internet
makes industry competition perfect   because
it allows passengers to compare airfares of different airline companies with
just a few clicks, which in effect affects pricing ability, according to Gal-Or
(2011).Nevertheless, the internet also offerings a cost-cutting chance for
Virgin which is why it recently launched AIR4, Virgin Atlantic’s major
technological revolution in company history, which saw Virgin invest in IT
based passenger service systems such as a new mobile app, self-service booking
technology and improved kiosk functionality (Annual report 2016).

Legitimate condition:


Amid the December 2016, Virgin Atlantic pilots chose to make
modern move consecutively finished union acknowledgment after the pilots union,
Professional Pilots’ Union (PPU) which speaks to more than 70% of Virgins 900
or more pilots, requested to be the main only perceived union for Virgin’s
pilots and for British Airline Pilots Association to be derecognized (The
Guardian 2016).




are much mindful to the impacts of environmental change since the general
population of all countries convey learning about some type of negative
catastrophe; from surges, dry season extraordinary record-breaking hot temperatures,
record breaking below zero temperature and so forth., that have been credited
by researchers on an Earth-wide temperature boost. Virgin Atlantic like
numerous different carriers confronted supported working interruption in June a
year ago (2016) and additionally January 2017 because of antagonistic climate
conditions, specifically electrical storms in South East England, which
prompted a cancelation of flights to and from London Heathrow and Gatwick and a
deferral in numerous different flights (Swinnerton 2017).