Principles Of Public Relations Essay

Habib Bank AG Zurich is a big fiscal services supplier, incorporated in Zurich, Switzerland, with operations crossing four continents. Its operations and subordinates in Europe, Asia, Africa and North America provide trade finance, corporate, consumer, private, retail and analogous banking merchandises.Following is a narrative description of the administration of the Bank:Chief Executive Officer is responsible for the overall operation of the Bank, and studies to the Board of Directors in Switzerland.Network of eight subdivisions across the UAE, where the eventual functional coverage line of the several subdivision directors is to the Chief Executive Officer. Five of these subdivisions are located in Dubai ; two are in Abu Dhabi and one in Sharjah. There is besides an Electronic Banking Unit in Dubai Marina.

The Network is supported by the centralized sections, which besides report to the Chief Executive. These sections include:Finance DepartmentTreasuryPrivate BankingInformation TechnologyConformityHazard ManagementMinutess Banking ServicessCentralised Trade Finance and Other ServicessPublic/Media Relations DepartmentLegal DepartmentHuman Resources Department.Following is what external beginnings have stated about the Bank:HBZ is now at the head of electronic banking and has launched a security characteristic in order to govern out any possible security hazard while logging onto the bank ‘s electronic banking portals aa‚¬ ” HBZweb and HBZmobile. HBZweb is the bank ‘s extremely unafraid Internet-mobile banking service that allows everything from paying measures to reassigning money worldwide.

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The launching of HBZweb made HBZ the first bank in the United Arab Emirates to offer e-letters of recognition on-line. With HBZweb, the power of more than 80+ transactional and questioning options are now in the custodies of clients. Sybase.comThe banking sector in the UAE is taking for 40 per cent Emiratisation. Dr Shaikh Sultan presents an award to Arif Lakhani. CEO of Habib Bank AG Zurich, for accomplishing 42 per cent Emiratisation. Khaleej Times 06-03-07.Habib Bank AG Zurich ( HBZ ) has won the aa‚¬E?Best usage of Technologyaa‚¬a„? award at Banker Middle East Magazine Awards 2005.

The award recognizes that Habib Bank AG Zurich has one of the most technologically advanced banking systems.

Section A: Employee Communication within the Company

The Bank has an unfastened door policy for its employees. The system has a Corporate directory, where contact inside informations of employees of all appellations are listed. Furthermore, the staff can direct in-house mail to other staff.

The Privilege and Sick Leaves, Loans Applications, Allowances of any sort, Formal Salary and Visa application letters are applied through a system based application bill of fare. The application is forwarded to the Line director, who so later forwards it to the Human Resources section for blessing as per the appellation standards.For formal petitions and communicating of all other sorts of issues, a system based memo is raised. The memo is automatically forwarded to the Line Manager of the concerned staff, who so forwards it to the Human Resources section for blessing.The occupation public presentation of the employees of the Bank is assessed yearly towards the terminal of the calendar twelvemonth. The Line Manager fills out the appraisal signifier forwarded by the Human Resources section. Subsequently, the employee being appraised reappraisals his/her assessment, and inputs his/her remarks.

Based on the assessments, the employees are assigned classs from A to D. The classs are so used to find the one-year assessments / increases.Formal Announcements on affairs refering all the employees are besides communicated to the staff via the system based mailing system.Communication from distant locations is made through the official e-mail I.

Ds assigned to the employees.Since the Bank is a service oriented administration, the employees of the Bank play a really outstanding function in bringing of the service that would take to the sustainability and growing of the administration. Hence the overall calling development and economic well being is critical towards accomplishment of the ends of the Company.

Section B: Consumer Relationss

The Customers of the Bank are required to hold a Bank history at any one of the eight subdivisions in order to transport out any sort of minutess. The relationship commences with the gap of an history, where the prospective clients give their designation, beginning of financess, the sort of services sought and the degree of activity expected.For clients that avail loans and other recognition installations, either for personal or concern usage, the subdivisions have a squad of relationship directors that monitor and facilitate the banking demands of these clients.For clients that avail the general banking services, for illustration keeping a savings history or current, opening a cabinet for safe maintaining of properties, runing debit and recognition cards and ATM cards, the subdivisions have a squad of Tellers and other staff that facilitate the twenty-four hours to twenty-four hours banking activities of such clients.The Bank besides has a Call Centre, where the clients can name and have information on assorted subjects including history opening process and demands, reaching the concerned staff for a specific question etc.

The Call Centre staff is trained to help the clients in the best manner possible, and to link to other specialised forces for more complex questions.The subdivisions besides have a ailment process, where the clients can register any sort of ailments for reappraisal by the Bank ‘s Management. The ailments made by the client are readily reviewed, and it is ensured that they are satisfactorily resolved.In order to supply clip efficient services to the clients, the Management of the Bank is endeavoring to centralize its activites. The purpose is to do the subdivisions as points of contact, selling and client dealingss, whereas the processing of paperss, minutess, loan applications etc are handled by specialized sections dedicated to supply such services to the subdivisions.

The planning of this enterprise is such that the clients deal merely with the subdivision representatives, and there is no formal contact between the centralized sections and the clients, where service petitions of all subdivisions are processed on timely footing.Since the clients are the chief beginning of income coevals for the Bank, the Management continuously ensures that the subdivisions provide efficient service to them. It is besides ensured that no ailments are received from the same, and even if any sort of ailment is received that the same are resolved readily.

Section C: Community Relations

No administration is capable of lasting like an island. In order to keep a positive growing, every administration has to keep affable dealingss in the community in which it exists.

The External Environment of the Bank comprises of the followers:Legal EnvironmentThe community dealingss in footings of dealingss with regulative governments comprise of two legal powers for the Bank, viz. the UAE regulative Authorities, chiefly the UAE Central Bank and the Swiss regulative governments, where the Bank is incorporated. The Management of the Bank is in regular contact with the governments at the Central Bank, and all their demands are readily complied with. The concerned Management has devised a system that ensures that where information is required to be furnished on timely footing, the same is prepared and reviewed and made ready for entry prior to the official deadline.Social EnvironmentThe Social environment of the company comprise of clients, rivals, providers and other societal groups predominating in the economic system.The Bank maintains affable dealingss with other Bankss, and rigorous professional behaviour is followed whenever there is any signifier of communicating with the opposite numbers. This besides includes dealingss with other group companies runing outside the UAE.The Management of the Bank besides sends it staff from assorted sections and subdivisions on preparation plans at the Emirates Institute of Banking and Financial Studies ( EIBFS ) .

Representatives and talkers from other Banks besides attend these preparations. These Sessionss provide an chance for members of the Banking community to interact with each other, and countries of common involvement are discussed along with the professional developments achieved through formal preparation Sessionss on diverse subjects and issues confronting the banking industry in the UAE.It is besides the purpose of the direction of the bank to hold a positive image of the administration in the eyes of the local community. In visible radiation of this enterprise, the Bank participates in societal and charitable activities on occasion. For case, the employees took portion in a cleanliness thrust carried out by NGOs.


In decision of the information obtained of the Employee communications, Consumer dealingss and Community dealingss of the Bank, it is safe to observe that all facets of people direction, whether it is direction of employees, consumers or the community in general are important to the sustainability and growing of an administration. A successful administration is one that is able to strike a balance between the changing demands of forces, be it employees, consumers or any cabal of the general community.The Bank has been able to accomplish this balance through different steps devised by its Senior Management:The demands of employees are met through a dedicated Human resources section, which ensures that all short term ( e.

g. seasonably salary, other fringe benefits ) and long term ( e.g. Career development, developing etc ) are readily met in affair with the several Line Mangers.The demands of consumers have been segregated into recognition and other clients, and dedicated public dealingss directors are assigned undertakings as per their specialization. Furthermore, clients with larger portfolios are dealt with by more senior and experient staff.

The Community dealingss are met through constitution of dedication by the Compliance section, which caters to the demands of the regulative governments. Furthermore, the Bank ‘s Management every bit good as the Strategic Planning and Control section caters to dealingss with other external parties.