Qualities of a good proof reader Good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work. A person needs to have good eyesight, and should be able to notice an error in a word right away without looking for further reference. They also need to be excellent at grammar and writing to know when a word has been misspelled or used incorrectly, or if your writing actually makes sense. Applications of these methods in stores in San Diego and Cincinnati have resulted in a 30 percent drop in robberies and a 50 percent decline in violence there.
According to the developers of the security system, Hanover brothers, Inc. While you can learn to proofread, the vast majority of professional proofreaders would probably agree with me that the ability to spot typos and errors is actually a gift, something you’re born with, rather than a learned skill. In fact, it’s probably more like a curse – because when you are a natural proofreader you can’t just switch off the eagle eyes! Watching a movie from another country can help you to understand non-verbal cues by giving you context for those cues.
By juxtaposing the situation against the reaction and non-verbal cues you can begin to learn more about those non-verbal cues. I would tell him in a nice way. Say that “In our culture, we maintain some distance and we were raised this way all our lives. It is difficult for us to change our ways. I prefer to maintain the distance, with due respect. This is not just for you, but for everyone, including my own mom and dad, siblings, and friends. With this I am sure, “He will understand”. Even if I don’t mind him standing so close to me, but other people wouldn’t like it, so it is better to let him know what is right and what is not.
Lesson Ten: Everything you do is an extension of you the way you spend your time is an extension of who you are. If you surround yourself with people that are not reflective of your truth, no one knows that except you. The company we keep and the actions we do reflect who we are. If you do not like the company you are in, ask yourself why. People often give their best to things that matter most to them. Many people compartmentalize their life. I used to do this too but then I realized that no matter where I go, I take myself with me.
Your actions speak about who you are. You can be the most wonderful human being but if you do not act like it when in public or in the work you do, no one will know how wonderful you are except you. Don’t save your best behavior for a special occasion. Each moment is a special occasion…so be your best at all times. Oprah says that “luck is when opportunity meets preparation”. No one is going to know how prepared you are if you are not being your best at every moment or surrounded with an environment that is reflective of your awesomeness. Dear friends,
In Life we learn every moment some new things, reviving our thoughts in to those new concepts, gain from others experiances… and so.. on… Sometimes, when we are down, we worry too much, we don’t know what to do. We don’t know how to cope with problems. Sometimes we have no chance to change anything. We feel that everything in our life is out of our control, out of our own power. We don’t know how to cope with uncertainty and overwhelming challenges. We are stuck, not knowing where to go and what to do. How do we deal with such a situation?
How do we cope? There is way out of the blues! Our mental response is very powerful tool. If we can’t change something, we can change the way we think about it. Understanding what can be done and what can’t be done is the only right way to deal with adversity. We have a choice. There is always a choice. A choice to accept reality and uncertainty, or a choice to sit down and worry forever. We are not able to control everything . The only thing that we can control is our reaction! Our response to what happens to us makes the difference. Don’t deny reality.
Instead, turn denial into acceptance. Let reality be reality. Accept, hope and cope! Acceptance is similar to managing stress. Both affect our body and mind. Accepting reality is the right solution and the right choice. Do you know why? Because emotions don’t have anything to do with our will. What can you do with emotions? You can accept them, experience them and express them. By doing that, we will expend a lot of energy. But acceptance releases energy. I will explain: Whenever we worry, we use a lot of energy. Actually we lose energy.
But when we accept reality, we gain our energy back. We really need energy to deal with situations; we need energy to survive. When we accept challenges, we save energy and protect ourselves from being sick by worrying. Acceptance gives us a “feeling” of dealing with the situation. We get control over our life. Acceptance means: I don’t need to fight. I will accept those things I can’t change and get to work on those I can. I will accept whatever comes to me on my way through life. I am strong and prepared to understand that life is beautiful, in spite of all challenges.
I am in charge of my own life. I am mature! Acceptance is a source of power and serenity. Acceptance is not apathy! By accepting reality, we are taking responsibility for our life. When accepting reality we are gaining – not loosing. Acceptance is a skill that can save our life. Open to corrections and comments… Subbu My partner’s feedback was * Direct and did not sugar coat the message. * Was sincere. * Gave praise where it is due. * When it’s not, made it clear that you need to see improvements or changes. * Avoided being side tracked. Preserved my self esteem. * Delivered the message “what could be better” in a non-critical way. I appreciate my partner’s feedback as it was effective, however he should concentrate on his pitch and tone so that valuable information is not seen as a complaint or criticism. The greatest show on earth, the king of all shows The best a man can get (Gillette) The best in the business (AT;T) The best the world has to offer (ford explorer) The best small car in America (Ford Escort) The best never rest (Ford) The best part of waking up is Folger’s in your cup
The best tires in the world have good year written all over them. The very best chocolate You get the best sound ever Get dad the best – for less Bring out the Hellman’s and bring out the best Expect the best The original and the best The colonel’s way is still the best way We make the world’s best mattress Best on glass Seattle’s best coffee Best foods The most trusted name in nails The most popular cruise in the world The finest 200 speed film Only the finest rums come from porto rico America’s finest Choice of India – Trusted Name in India “With a name like Smucker’s, it’s got to be good. “You’ll love it at Levitz” Home ;gt; Sales ; Marketing ;gt; Marketing Basics ;gt; Misleading Marketing Copy Misleading Marketing Copy You may be tempted to use them, but avoid these phrases in your advertising and marketing materials. By Susan Gunelius | January 8, 2008 Print Email Share Comment Share We’ve all seen those ads on TV or in our e-mail in-boxes that make unbelievable promises, such as “Double your income with this risk-free business opportunity,” or “Join millions of other customers who have already experienced the amazing overnight results. Those ads are guilty of making a fundamental copywriting mistake–using misleading claims. The objective of copywriting is to communicate the benefits of your product or service to existing and prospective customers. While copywriting can be used to persuade people to make a purchase and increase your profits in the short term, using misleading copy will only end up hurting your business in the long term. If you can’t deliver the claims made in your copy to customers every time, then those claims are false and could be considered a bait-and-switch tactic.
Using bait-and-switch tactics in which a specific offer is advertised then not honored when a customer tries to take advantage of it is illegal. It’s all too easy for business owners to fall into the trap of using misleading copy to drive sales in the present, but the repercussions of that strategy could reach well beyond dissatisfied customers, resulting in negative publicity for your business, lawsuits or monetary penalties. Following are some of the most common examples of misleading copy and recommendations for how to avoid using those words and phrases in your advertising and marketing.
The Top 5 Culprits If any of these words or phrases made your list of favorite copywriting tactics, read on to learn the error of your ways. 1. Free: The word “free” is one of the most overused words in copywriting along with similar phrases, such as “no cost,” “no investment,” “no obligation” and “no purchase necessary. ” Using “free” is one of the easiest traps to fall into because it’s a word that’s often associated with grabbing people’s attention. 2. Guarantee: A key component of copywriting is appealing to consumers’ emotional triggers, such as security and trust.
So it’s understandable that many entrepreneurs use the word “guarantee” liberally–“satisfaction guaranteed,” “money-back guarantee,” “results guaranteed,” and variations such as “or your money back” and “results promised. ” 3. Lowest price: What consumer isn’t concerned about price? In fact, pricing is one of the easiest ways for businesses to differentiate their products and services from the competition, but pricing claims need to be clarified and quantified to make them believable.
In fact, pricing claims have lost much of their power and impact simply because the tactic is overused. 4. Risk-free or no risk: This is another example of a phrase that has lost its effectiveness because it is used so often. In today’s society, many people, unfortunately, expect to be taken advantage of, so consumers find it hard to believe that a purchase doesn’t have some risk associated with it. 5. Up to or at least: Alone these two phrases are fairly benign, but when they are coupled with an offer or claim, they can be dangerous.
For example, “up to 75 percent off” means only some items are available at 75 percent off, but the majority may be offered at a far lower discount or no discount at all. Consumers see “75 percent off” and act, but they could be disappointed when they arrive for the advertised sale and find just one unpopular item available at that rate. Another example might state “delivery in at least 24 hours. ” When consumers purchase the item with the special delivery offer, they learn that 24 hours is the best-case scenario but is not available for all purchases.
Customers are left dissatisfied and unlikely to make a repeat purchase. It’s All In the Way You Say It Before you use any of the above words or phrases in your marketing copy, it’s essential to evaluate the risks vs. the rewards. If you advertise using words such as “guarantee” or “up to,” do so with caution and make sure you can prove your claims. Keep in mind, using these words can be misleading, but it doesn’t have to be. You can use words such as “free” and “lowest prices” and still appear honest and forthright. In fact, today’s consumer is often highly influenced by the integrity a business displays.
That can lead to customer retention and loyalty, which translates to more profits. Make sure you clarify any claims that could appear misleading. For example, rather than saying, “We have the lowest prices,” your copy could be more compelling as “Shop by September 30 to get the lowest prices of the year. ” In this example, not only does the revised copy clarify the offer, but it is also a more effective call to action, creating a sense of urgency. If you prefer, you can use a more subtle approach to protect yourself from potential bait-and-switch accusations.
Instead of saying, “delivery in at least 24 hours,” include a disclaimer that says, “deliveries outside a 10-mile radius of the store require more than 24 hours. ” A disclaimer helps relieve the business owner of liability if a customer doesn’t receive the offer as stated in the copy. However you advertise your business and special offers, clarify your statements and make sure you can prove the claims in your copy. In today’s world of excessive lawsuits, it’s critical you ensure your business is protected.
Susan Gunelius has more than a decade of marketing and copywriting experience working for some of the largest companies in the world, including divisions of AT&T and HSBC. She currently works as an author, professional blogger and freelance writer and copywriter. She is the author of a new book that focuses on copywriting for big profits, available from Entrepreneur Press in fall 2008. You can find her blogging about business and marketing at WomenOnBusiness. com, Brandcurve. com and MarketingBlurb. com. Cut up to one half Now 25% larger Quietest by far New and improved Now better than ever
More than 20% richer electronic reports over hard-copy reports to keep employees, managers, investors, and other stakeholders informed. Computerized cash registers for monitoring and controlling operations. Rather than taking the time to write reports by hand, store managers enter data into the computer system by following report formats on their screen. Then they electronically transmit these reports to corporate headquarters in Park City, Utah. The computer system also serves as a two-way communication device, allowing store and corporate personnel to send messages back and forth in seconds.
So Mrs. Fields corporate managers can quickly receive the information they need in order to track sales and productivity trends – and to spot potential problems – in more than 700 outlets around the world. At Mrs. Paul’s a computerized reporting system allows production managers to continuously monitor and control the yield from the company’s fish – processing operation. The system calculates the production yield using the weight of the fish before it’s processed, the weight if abt scraosm and the weight of the finished fish meals.
If the reports show that the actual yield drops below the expected yield, the managers can immediately adjust the equipment to improve the yield. The production managers have instant access to electronic reports at each stage of the operation, so they can find and fix problems more quickly than if they had to wait for printed reports. FedEx, the well-known package-shipping firm, uses extensive satellite and computer technologies to track the location of every package in the company’s system.
Customers can then access electronic reports to monitor the status of their shipments at any time. This tracking system not only helps the company serve its customers better, but it puts valuable information in the hands of customers with a click of the mouse. Like many companies, FedEx posts an electronic copy of its annual report and other corporate informational reports at its website. As Mrs. Fields, Mrs. Pauls, FedEx, and other companies know, keeping customers, employees, investors, and other