Furthermore helps organ izations make their brand an experience by captivating clients with your brand, giving your customers motivation to return to your website, bringing customers motivation to discuss about your brand on your website, providing all the necessary information n your website for your customers to research, compare, make a decision and buy from you not your rival. Facebook and twitter are examples of online social media networking in social commerce (zhong, 2012). Hence organizations whether small or large enterprises benefit from social commerce.
This paper we would discuss the advantages of using social commerce in organizations. STATEMENT OF PROBLEM: The fast spread of social commerce has created excellent opportunities for commercial effectiveness and client decision. Utilization Of worldwide Internet machine system for social commerce activities rovides some benefits to the consumers on their daily life (Saundage, 201 1). Not every business can engage to every accessible social media service to back up each business action. Business need to access the most appropriate social commerce strategies.
Social commerce also builds the danger of individuals falling prey to online tricks that may appear fraud. It also brings negative remarks from the workers about the organization. Despite all the proficiency and adequacy starting from the utilization of social commerce, privacy still remains a significant issue among the numerou setbacks. PURPOSE OF THE STUDY: The principle motivation behind social commerce is it incorporates organizations that empower customers to examine, survey and suggest products through social networking sites like Facebook and so on.
When people talk negative about a product, engaging in social media allows to respond quickly. Getting Business involved in social commerce expands the capacity to develop customer loyalty (Saundage, 2011). Social commerce helps maintain relationships by informing the customers about special promotions, new products and discounts. It helps o drive new visitors. Social commerce is an advantage to the retailers. When the clients share their feedback about a product, it is easy for the retailers to reply quickly to the feedback.
Thereby social commerce is altering the way retailers and shoppers interact. It urges consumers to share product information and guidance inside their o wn social networks. This is free publicizing for organizations as well as sales are more likely to increase a s customers offer product they like with the family and companions. For example, when somebody click s the Facebook Like utton on the top of the product page, the product name and description is i mparted to everybody in this individual’s Facebook network.
With a single click, several customers outside t he business span can view the product. It urges people to take an interest in social connections on t he business site to help others or themselves when making a purchasing decision. In customer forum s and review boards companies can interact directly with the customers and customers also intera cts and shares their thoughts on the products. For instance, Malaysia airlines permits individuals t pick their seat and post their agenda on their wall and check on Facebook directly (A. ahin, 2011 SCOPE, ASSUMPTIONS, LIMITATIONS: As of late organizations huge and little have bounced on the Social Commerce fleeting trend, all in the trust of using social networking administrations to encourage different social commerce exercises. Social commerce is always stretching to incorporate new features and capacit ies (saundage, 201 1). Although social commerce presents many opportunities for the organizations , its execution may include some potential dangers.
Risk factors include ecurity and privacy issues, possibilities of fraud, legal concerns, and a waste of time by employees during work. Also companies risk loss of control over their brand images and reputation in social media conversations and product review sites which affect product sales. The business sector opportunity for offering on Facebook is tiny. Even the most energetic projections figure a business sector estimate 1/3 of that of versatile trade. Many of the online purchasers prefer not to buy on Facebook.
Social commerce found that 73% of online shoppers would not purchasing goods on Facebook hrough other social networking sites. Although Facebook has exceptionally solid web informal capacity that organizations discover interper sonal organizations to be an especially ineffectual new client obtaining instrument. And also Facebook has little impact on online shopping activity. Furthermore the income models are not clear for retailers or organizations and the payment frameworks are intricate and numerous retailers have yet to try and embrace PayPal which is considerably more develop (A. ahin, 201 1). The assumption with respect to the social commerce includes aving a ton of fun, which speaks to the softer side of social connections. Yet, with the pervasion of group purchasing, the assumptions about social commerce further swing around the utility side of conventional ecommerce that concentrates on expanding effectiveness and expense sparing through social sparing. As Of late, the neuroscience has been presented by the system research. using neuroscience to investigate the social commerce practices in social network environment is future bearing.
REVIEW OF LITERATURE: Nardal, S. and A. Sahin in the paper “Ethical issues in ecommerce on the asis of online retailing” (2011) explains the core issues that limit the growth of online retailing. Nardal, S. and A. Sahin supports his paper with a research and collection of data and its hypothesis. Nardal, S. and A. Sahin purpose of the paper is to measure perceptions of customers regarding the ethics of online retailers. Saundage, Dilal and Lee, Chia Yao in the paper “Social Commerce Activities – a taxonomy” (201 1) examines the social commerce activities of fortune companies .
Saundage, Dilal and Lee, Chia Yao supports their paper with the help of quantitative content analysis which formulated taxono y of social commerce. Saundage, Dilal and Lee, Chia Yao purpose of the paper is to practice social media services opportunities in order to utilize social media services for transactional social commerce. Zhong, Yao i n his paper “Social Commerce: A New Electronic Commerce” (2012) explores the concepts of social commerce, behaviors Of consumer, business and revenue models Of social commerce.
Zhong, Yao used examples like Facebook to explore the concepts, classification, revenue model and limitations of social commerce. Zhong, Yao’s purpose of the paper is to help us explore the opportunities in theoretical tudy and practical applications in order to gain the advantage in social comm erce. Social Commerce is a new form of electronic commerce. All discussions about social commerce have been in blog posts, publications by practitioners or in trade articles.
There are only a very few of academic studies that glanced on some aspects of social commerce rather than considering social commerce as a phenomenon. Our Knowledge of social commerce is limited, and at times can be biased by most views or perspectives. Yet, social commerce, as an emerging phenomenon, provides ample pportunities for scholars to investigate and revalidate various issues related to the interplay among people, management, technology and information, all of which fall within the IS disciplinary boundary (zhong 2012).
So far we have seen that the organizations using different technologies available in their vicinity to gain the advantage over their competition. Some of the organizations have also introduced social commerce especially to promote their products and getting feedback for their products and also the after service for the product. Some organizations have also used social networking sites to rovide customer service for the products sold.
With my paper I would like to introduce the benefits that the companies or organizations would gain using social commerce as main sourc e for selling their products or providing service.