Robin Hood Case Study Essay

1. Robin Hood knew from the inception of his crusade to bring down the sheriff he could not do it alone. Robin therefore decided to gather allies who had a similar dislike of the sheriff and train up them up into a highly skilled group. Robin’s true goal was to alleviate some of the pressures placed on the town’s people and farmers therefore he decided to rob the rich and give to the poor. The dethroning of the sheriff was merely a mission to achieve his vision. The sheriff was the one who enforced the problem in which robin tried to solve thus it was imperative he removed him.

In formulating his strategy, he began implementing it by gathering certain individuals at first. He recruited people who had grievances and a deep sense of justice. Later on he began recruiting anyone provided they had the willingness to serve. He then gave people certain special tasks and roles as he could not do everything himself. They performed frequent raids to begin serving the townspeople and farmers. Critique Robin’s strategy was a good idea but it was destined to be short lived.

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He did not consider the long term effects of his strategy. He believed that strength lied in numbers but he did not consider rationing the resources appropriately for the large number of men and that some of them were useless stragglers. Since his operation was based in one province there was really no need for such a large membership, he would have been better off with a smaller more manageable group. Keeping his vision in mind, continuously robbing the rich would eventually force them to alter their routes, which eventually happened.

2. In terms of organizational characteristics, robin’s realization of the growing lack of discipline among his men and his decreasing resources were enough signals to reassure him that a change was needed in terms of organization. As well, the group was becoming obsolete with respect to its goals. Rather than get rid of the sheriff, the group’s ineffectiveness was allowing the sheriff to become stronger and more organised. Environmental characteristics included the diminishing food reserves, increased expenditure while revenue was declining and the reduced number of people to steal from.

These factors collectively placed detrimental pressure on the crusade and he was therefore wise to know he needed a change of strategy. 3. Upon formulating a strategy for robin, it is best to look at a number of different strategic analysis tools and thus formulate the strategy accordingly. Analysis using I/O model The I/O model of above average returns explains the external environment’s dominant influence on a firm’s strategic actions. Using the I/O model to analyze Robin Hood’s situation we can firstly clearly state that Robin and the merry men are being pressured by the sheriff who is becoming stronger and more organized.

Comparing resources with respect to man power, both parties were similar but the sheriff had a better potential resource due to his connection with the prince. Although the sheriff’s connection to the prince could have been his winning strategy, its significance was being reduced as the prince himself was being plotted against. Using the 5 forces of the I/O model, it was used to breakdown the case. Suppliers The main suppliers of the merry men were the rich travelers passing through the forest. They provided the money and goods which would be sold to provide weapons and rations for the merry men.

The man power of the band was accumulated from men who had talents and similar desire for the conquest. Buyers The product that Robin was selling was most beneficial to the farmers and town’s people. In benefitting from the crusade, they assisted the merry men. Competition In terms of men, they had similar numbers but the sheriff could increase his numbers easier than Robin due to his connections. The sheriff had easier access to resources (food) due to his foundation being within the law.

Potential Entrants. The prince becoming involved in this battle would have been a detrimental threat to the merry men as they would lose the battle of resources both food and man power to the combined strength of the prince and the sheriff. Analysis using R/B model The model studies the internal characteristics of the organization. It usually analyzes three main sections which are resources, capabilities and core competencies. Using the RB model to breakdown Robin’s situation it can be noted in terms of resources there are clearly strengths and weaknesses.

Robin’s band consisted of weapon masters and a large number of men, whereas the sheriff has legal backing, an equal amount of men with potential for more and powerful political friends which can aid him. Robin is troubled by lack of food and indiscipline is on the rise. The sheriff knows how to deal with the merry men. In terms of capabilities, Robin has the advantage of skilled weapon masters who work strategically and disciplined where as the sheriff has the ability to call for reinforcements. In terms of core competencies Robin had highly skilled individuals who had similar ambitions and goals as he did.

They were also very disciplined. At the beginning of his second year, he realized his core competencies were being degraded by large addition of disreputable members. Swot analysis Swot analysis looks at the various factors that affect the viability of an organisation in terms of its strengths, weaknesses, opportunities and threats. Strengths Robin’s band was a group of highly skilled individuals with a similar mind set as him. Also, because of the Merry Men’s steal from the rich and give to the poor endeavour, Robin has gained very important allies in the villagers.

They would be able to give the intelligence scout critical information concerning the sheriff’s whereabouts. Weaknesses The large membership concentrated in one location quickly used up most of the resources. As well, Robin had difficulty in managing the large membership effectively and as a result indiscipline arose. Opportunities Looting the rich travellers and giving to the poor not only helped the poor villagers but also provided a means of income for the Robin’s band. The constant looting would eventually put pressure on the job security of the sheriff.

Threats. The sheriff has strong connections with Prince John, a very vicious and volatile person. These traits combined with the power he wielded as Prince could spell trouble for Robin. Diamond strategy Arenas If robin wanted to have a large number of men, he could control different locations. Drivers He should split and delegate power to certain members as it is not possible for him to overlook and control every small detail. He should breakdown the group into smaller groups or sub groups with each group having it own, intelligence scout, treasurer, discipline keeper (enforcer) etc.

With each group being managed by an individual who would report back to Robin. Differentiators Robin can gain the upper hand on the sheriff by increasing his numbers and having control over more terrain. Strategy Upon using the drivers, robin can then gain more terrain control. This can then be beneficial in that robin can then charge the rich and the travelers to pass through the forest which would be more sustainable than merely looting them. Using this strategy Robin should be able to draw the sheriff towards him, where he could then deliver his final blow.

Economic Logic To maintain the service provided to the farmers and towns people, upon forming sub-groups within the larger group, let each group be responsible for their own food resources and training. By attaining different terrain, they will then induce more pressure on the sheriff as no travelers or rich folk can escape the campaign.


* How to Write a Case Study Analysis. . Accessed Jan27th 2011, 1. 30pm. * Sadler, Philip. Strategic Management 2nd Edition. London: Kogan Page Limited, 2003.