Information that needs to be communicated effectively and efficiently has done by way of web, with the City of Cleveland website, which provides our stakeholders with an abundance of information. The City of Cleveland also use social media networks such as Faceable, Twitter and Linked as their communication channel to reach our stakeholders to provide information as well” (Johnson, 2013). “Prior to social media being as popular as it is today, communication was provided by regular U.
S. Mail, email blast and through community newsletters, which was very costly to the City’s budget.Now with communicating through electronic means, information is provided more effectively and by a faster means. Electronic communication is also forwarded o other stakeholders by sending a link in an email that is directly transmitted to other stakeholders to inform them of curtain information as well” (Johnson, 2013).
Find this to be credible, because I receive newsletters regarding things like; trash pick-up, new recycling trash cans and what’s going on in the Cleveland area. Also, receive newsletters form the Mayor, called the Mayor’s action line.Being in the community, when there is a crisis like to know what is going on in my city. Strengths of the interview ; They communicate with the community. ; Their website have a lot of information. Use of the career opportunities. ; Community awareness. Weaknesses of the interview ; Not enough information.
; Too many loop holes to speak to the Mayor. ; Confidential information ; When in a crisis the community is the last to know. Compare and Contrast the academic research methodology used in workshop three with the interviewing methodology used in this workshop.When look over my articles, I found that there was a lot more information than what I received from my interview. I know that Johnson can only tell me curtain things, due to the confidential information that the City is dealing with. My articles had a wealth of information to can lead me to more information that is credible.
The interview and the articles share networking media to get the product or service out to the public. Using Faceable, Twitter and Linked for community awareness.. B) Compare and contrast with best practices on effectiveness of social media for that type of organization.
In this paper, I will compare and contrast the City of Cleveland and the City of Austin, Texas: Social media plays a major role in both Cities. Austin is centered on high tech innovation, while Cleveland centered on internet innovation. Cleveland is the city that encourages internet access in the low income community, Cleveland also has an abundance of broadband infrastructure in the downtown area. ‘While Austin has a strong track record of community activism in low income communities they also deal with literacy and economic vitality.
Austin lacks a well developed infrastructure of community development, making it difficult to implement community access initiatives” (Putnam, 1993). Cleveland and Austin has the unique standards of internet and the economy. In Austin the economic growth has been rapid according to Putnam.
“Austin remain aggressive in digital downtown that will engage the promise to attract ultimate developers and encouraging technology literacy for low-income people” (Putnam, 1993). “Additionally, community activists have begun to attract government funds from all levels, but Austin has been hurt during the economic downturn.However, Cleveland remains a manufacturing city with no real reputation as a center for innovation or internet activity” (Putnam, 1993). In my opinion, Cleveland has developed the digital vision coalition that distinguishes from other cities. Cleveland also lack the sort of entrepreneurial tradition that would help make fast progress in the new economy. ) Create a social media communication strategy for your organization that incorporates best practice in conventional and contemporary communication tools and is appropriate for implementation in your organization.
The first thing I would do in creating a communication strategy is set objectives based on a clear understanding of how social media changes feedback between the city of Cleveland and the stakeholders. The city of Cleveland should reach the stakeholders by developing relationships within the community, have influences to participate, and getting insight. The city of Cleveland should eke “SMART” (specific, measurable, attainable, realistic and time-bound) as an objective. The city should also consider the audience and find out how they use social media. Social media strategy should include; establishing a presence and building relationships with the intended target audience and spend more time listening to the community and their needs. Most Of our community based programs have attracted the young and old using Faceable and Twitter as an outpost for social media”. (Mayor Jackson 2012). People use a variety of social and technical strategies to manage this context collapse, with varying levels of success.
For instance, Hogan (2010) describes the “lowest common denominator”. Whereby individuals only share content on social network sites (Suns) that would be suitable for all audiences.Other strategies include deleting particular comments, untangling oneself from lewd photos, or creating lists (Hogan, 2010). Faceable IS an effective platform for sharing memories and participating in the grieving process. It allows people to express grief and mourn with friends in a familiar setting. The site’s massive adoption and immediacy increase the chances of reaching a wide audience of people who knew the deceased, as opposed to a newspaper obituary.
The public has both costs and benefits, as I see in instances of context collapse.This helps people that do not have money to take a newspaper obituary out, mourners can benefit from saving money and posting to Faceable is absolutely free. “News Feed, has particular effects on how this publicity is experienced and managed. Book that make it possible to target content to a subset of Friends” (Boyd & Amharic, 2011).
This ties to my research because social media has become a way to communicate, regardless of the situation. It helps social networking systems (SUNS) an effective way of sharing, we also use these Medias to search for employment, long lost friends, and our freedom of speech.