In the essay, “What You Eat is Your Business”, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands so they have no drive to lose weight or eat healthy.
In his essay, Balko is targeting society, including those who may be obese, he is trying to show them that the laws our government is making is not helping anyone because obese people are not becoming any healthier and taxpayers are still paying for health care for those who do not even care about their own health. He wrote this essay so our society could be informed about really was happening with health care regarding diets, food, and paying for medication for those who are unhealthy. When did the government think it was okay for them to become part of our personal lives?
If they were not involved, the problem would resolve itself. In Balko’s essay, he uses the emotional appeal to relate to his audience’s emotions. He uses comments about how we pay taxes that pay for unhealthy people’s insurance and health care, when they do not even care about their own health. An example of how he uses emotional appeal in his essay is “ We’re becoming less responsible for our own health, and more responsible for everyone else’s. Your heart attack drives up the cost of my premiums and office visits.
And if the government is paying for my anti-cholesterol medication, what incentive is there for me to put down the cheeseburger? ” (159). This quote would be considered emotional appeal because he is talking about how our hard earned money is paying for someone’s health care who has thought in their mind about making themselves healthy, he believes that our socialist insurance allows for too much “public health” and it does not give people personal responsibility for their own health and weight loss.
In Balko’s essay, he used the logical appeal to show his audience that his essay has factual information in it. He uses the logical appeal to let his audience know that he is using logical information; he used actual legislature and details of our country’s insurance system as examples of logical and factual information. An example the of logical appeal in Balko’s essay is “Senator Joe Lieberman and Oakland Mayor Jerry Brown, among others, have called for a ‘fat tax’ on high calorie foods.
Congress is now considering menu-labeling legislation, which would force restaurants to send every menu item to the laboratory for nutritional testing“(158). Another factual piece of information Balko used was, “For decades now, America’s health care system been migrating toward socialism. Your well-being, shape, and condition have increasingly been deemed matters of ‘public health’ instead of matters of personal responsibility. ” (158).
Balko uses these examples of legislature and the health care system to make his views on our country’s obesity issue to relate to his audience’s logic because they may have some background knowledge about things that they have seen or read on these issues. In Balko’s essay, he used the ethical appeal to show his audience that his essay has credible and believable information in it. He uses the ethical appeal to let his audience know that they that he is writing is not based on opinion but actually includes factual and believable information, he used actual health care laws to show that his information in his essay is credible.
An example of how he used the ethical appeal is, “More and more, states are preventing private health insurers from changing overweight and obese clients higher premiums, which effectively removes any financial incentive for maintaining a healthy lifestyle. ”(158). Using these insurance laws show the audience that Balko is an credible author and is not just writing about his opinion but actually has information to back him up.
He is explaining how increasing these obese people’s insurance is going to make them have to go on to assistance causing our taxes to pay for their health care, taking responsibility for their own health out of their hands, if your health care is paid for by the state or government then you are less likely to care about your own health. Balko uses emotional, ethical, and logical appeal to express to his audience his feelings about our government’s food control and ‘public health’ insurance.
He uses emotional appeal to draw in society in how our taxes pay for others health care. He uses the ethical appeal to make his writing sound believable and credible so that his audience will take his views into consideration. He uses the logical appeal to use his audience’s logical way of thinking so they don’t see emotions but blatant facts. Balko is telling his audience that our government and health insurance companies are not helping decrease the number of obese people in our country at all, they are taking away the responsibility for their own health.