Strategic Management and Industry Analysis Essay

STRATEGIC MANAGEMENT PAPER I. Introduction a. Company Background b. Paper Design and Methodology c. Scope and Delimitation II. External Analysis a.

Economic Forces b. Political Forces c. Socio-Cultural d. Technological e. Environmental f. Competitive Forces III.

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Industry Analysis a. Industry Analysis – Introduction about the industry b. Marketing Mix 1. Product and Market Share 2. Price 3. Promotion 4.

Distribution Channels 5. Customer 6. Target Market 7. Competition 7. a Rivalry among competitors 7. b Potential Entry Among Partners . c Potential Development of Substitute Products 7. d Bargaining Power of Supplier 7.

e Bargaining Power of Consumer c. Operation a. Process b. Capacity c. Quality d. Industry Analysis Ratio d. 1. Growth Ratio d.

2 Total Asset d. 3 Net Sales d. 4 Net Income d. 5 Earnings per share e. Industry Trends f. Problems IV.

Company Analysis ( Internal Analysis) a. History b. Management c. Culture d. Organizational Structure e. Human Resources f. Mission Statement f.

1 Analysis of Mission Statement – identifying the nine criteria g.Strategies – referring to current strategy of the company. h.

Marketing Mix h. 1 Product h. 2 Price h. 3 Place h. 4 Promotion h.

5 Customer h. 6 Competition i. Operations i. 1 Process i. 2 Capacity i. 3 Quality i. 4 Technology i. 5 Research j.

Financial Analysis Discussion of Different Accounting Ratios of the company from the latest Financial Statements. K. Trends L.

Problems V. Strategy Formulation A. Input Tools a. 1 EFE MATRIX a. 2 SPACE MATRIX a.

3 CPM Matrix B. Matching Tools b. 1 SWOT Matrix b.

2 IFE Matrix b. 3 Internal and External Matrix . 4 BCG b. 5 Grand strategy C.

Design Stage VI. Strategy Implementation a. Recommended Vision b. Recommended Mission c.

Recommended Revised Objectives a. Strategic Objectives d. Recommended Strategies a. b. c. e.

Recommended Department plans a. Marketing Department b. Admin Department c. Operation d.

Finance e. Research Method f. Financial Position – Projected FS Chapter VII – Balance Score Card Chapter VIII – Conclusion a. Concluding remarks b. Bibliography c. Resumes Visit the Thesis Section for the actual paper of the previous students.