Strength:Samsung is the world’s best electronics maker. It is the world’s biggest producer of TVs, (LCD) boards, and cell phones Samsung is the world’s main advertiser of cell phones with 21.4% of the world’s biggest share of the overall industry in the second quarter of 2015. Apple is number two with 13.9%2 Samsung has great research and plan abilities. It could create Samsung Pay, an payment application with comparable capacities to Apple Pay, in less than a year. Samsung has possessed the power to copy the abilities of both Apple telephones and Google’s Android operating system for cell phones. Samsung has solid assembling and promoting capabilities. Samsung has long term associations with retailers in the united States and Europe that give a consistent deals channel to its items. Weaknesses:Samsung has not possessed the capacity to own Apple’s marketing abilities for cell phones. Its offer of the U.S. cell phone advertise fell by 2.3% in the period of 2014 and 2015. Interestingly, Apple’s offer cost developed by 34.9%. Samsung depends on electronics sales in business sectors with constrained potential for development, for ex., the United States and Europe, for much of its revenues.Samsung’s devices utilize the Google Android framework. Numerous buyers appear to see Android as a second rate item to Apple’s iOS. General society has not been as accepting of Android as the tech group has. Some consumers see Apple products as more developed than Samsung items. Samsung’s advertising business is not as strong as Apple’s. OpportunitiesGrowing market for cell phones, tablets and other devices, especially in growing countries such as Africa and India, where consumers are unfamiliar with PCs. Sales of tablets finally beats sales of traditional personal computers in 2015.Expanded interest for tablet and cell phone based solutions, for example, Samsung Pay Growing middle class in developing countries will increase market for consumer electronics.Growing online market from sales channels such as Amazon.comThreatsApple has developed as the predominant cell phone and tablet brand in a few markets, for example, the United States. Samsung has not possessed the capacity to conquer Apple’s reputation for quality. The Google Android operating system, which Galaxy devices depend upon, is not as popular with average people as iOS is.Declining or stagnating white collar class wages in North America and the United States could decrease customer purchasing power in those key markets for Samsung. Chinese producers, for example, Huawei and Xiaomi could develop as genuine adversaries to Samsung. These organizations’ share of the cell phone market is developing while Samsung’s is falling. Apple could enter more lines, for example, home apparatuses and cameras and straightforwardly contend with Samsung in those business sectors.