Tattoo You The feature article ‘Tattoo You’ by Daniel Hatch focuses on the devolution of tattoos. In the past, people inked their bodies because it had a meaning to them. However, people today get tattoos because tattooing has become a fashion. Just like any piece of clothing that come in and out of trend, once tattoos are out of fashion, people will simply get them removed. Fashion is an important issue today that mainly influences young people into following someone else’s taste. Hatch uses persuasive language to persuade his target audience to agreeing with his point of view.
Hatch presents his feature article through the use of expert witnesses and evidence, so that readers agree with his argument about our ‘throwaway society’. A text I have previously studied, ‘Real life imitates art as beauty turns to beast’, by Anthony Abeson, presents similar social issues of the importance of looks over talents, and the fact that we have become a disposable society. The consumption of tattoos has become a mass consumer phenomenon. As tattoos have gained in popularity, it can be expected that the reasons for why people get tattoos have shifted as well.
Fashion is the main reason. Tattoos used to mean something to man. Today, people are not necessarily getting a tattoo in order to express affiliation with a certain life style or a specific subculture. Tattoos have a long history, they had a meaning and were made to stand out, now it’s become trendy, tattoos are a fad, that now they are just plain and un-cool that they can be removed. Having a tattoo has lost its original meaning; it has no meaning, but simple means that you have a tattoo. Hatch writes, “Tattooing has exploded in popularity.
It is no longer solely the province of bikies and sailors. ” Hatch expresses his point of view to the readers by using persuasive language so that they agree to his stance. He powerfully uses informal language such as using the phrases “Cool is dead” and “Lame”, to appeal directly to young Western Australia adults. He also uses the phrase ‘Such is Life’ as the last sentence of his article. The phrase ‘Such is Life’ was the last words spoken from one of the most famous Australian bush rangers before he was hanged on the eleventh of November 1854.
The same phrase is tattooed on Ben Cousin’s torso, who is a Western Australian football player, but what meaning does it have to him? Indeed they have become a fashion accessory, a trend fuelled by basketball players, bands and celebrities, which many people would want to have, until the latest fashion comes in. By the writer’s use of evidence and expert witnesses in the feature article ‘Tattoo you’, readers are positioned to accept the fact that we have become a shallow society. “Tattoos have become a disposable luxury, our throwaway society has officially gone too far. Hatch interviews’ expert witnesses which are the same age as his target audience of ages between eighteen and thirty. Hairdresser Laura Gladman, anthropology student Kelly Turketo, and one of Perth’s tattooist are the expert witnesses who speak their opinion regarding the issue of removable ink to add weight to the writer’s argument. “Perhaps the best advice to avoid the graffiti ruining your life comes from Kelly Turketo, a 24-year-old anthropology student who has a “sleeve” covering her entire right arm. Hatch points out that the expert witness is a anthropology student, he also tells us that she has a tattoos covering her entire right arm, so that us readers are immediately convinced with what she has to say about tattoos that no longer have any relevance to people who get them today. “ In contemporary society you have a lot of kids who get tattoos for the sake of getting tattoos and then if the tattoo has no relevance to them they grow up and they regret it, she said” Hatch powerfully uses expert witnesses opinion to strengthen the arguments presented in his feature article to persuade his readers to agree with his arguments.
A feature article I have recently read, ‘Real life imitates art as beauty turns to beast’ by Anthony Abeson presents similar social issues to the article ‘Tattoo you’ about the importance of looks over talents. Anthony Abeson points out that “ The continual display of perfect bodies on television and movie screens has contributed not only to an epidemic of eating disorders, but also to spiritual disorders that increasingly lead young people to evaluate all humanity as either “hot” or “not”.
Abeson’s feature article interprets what Hatch is trying to point out to readers about our devolution society. “To date, the only thing that has stopped us from seeing more crappy tattoos in our midst has been the fact they are permanent. With that removed, there is no stopping thousands of trashy teens covering their bodies in dreadful designs. Both feature articles share a common theme. Fashion is transitory. What is modern today becomes passe and out moded very quickly. People are so focused on fashion that they have forgotten the other values that make up a society.
Hatch summarises the social issues that the world is facing today. The devolution of what once used to be important to man is increasing, by both the removal of tattooing and as featured in Abeson’s article, the looks over talents. This is because less and less people are looking at what should be valued, but rather being focused on what makes them look cool and what society thinks of them. However, many of us are losing our individuality that each of us contains, and running after fashions and trends to try and look like everybody else.