The duties of CFO include keeping the fiscal stableness of the organisation. guaranting both short-run and long-run duties such as equal capital for operations and capital investing determination. and back uping possible enlargement. We are besides responsible for external fiscal coverage such as SEC filings. and federal. province and local revenue enhancement conformity. “The CFO scorecard is a direction tool that does more than collect and study cardinal public presentation metrics… with the proper design. the scorecard reduces the clip spent on discoursing the issues and assign more clip on solutions” ( Toppazzini. 58 ) .
For the scorecard. there are four major degrees to which the CFO is measuring on. The fiscal degree of Hedrick Company includes the return on entire assets ratios. return on common stockholders’ equity. the fiscal purchase. the speedy ratio. the on the job capital and other ratios explained in this paragraph. We ask. “to win financially. how should we look to our stockholders? ” ( Saraiva. 55 ) We found that the return on entire assets rose from 5. 1 % to 6. % . significance that assets this twelvemonth are better employed by direction ; the return on common stockholders’ equity rose from 4. 94 % to 9. 21 % . indicating that our company is acquiring more returns this twelvemonth on common stockholders’ equity ; the fiscal purchase went from negative to positive over the twelvemonth. which is a good mark because the company is acquiring more return on assets than what the company paid to creditors ; working capital besides increased from $ 1. 060. 000 to $ 1. 300. 000. which implies the company can pay its current liabilities more easy utilizing merely its current assets.
The company has better abilities to do involvement payments this twelvemonth because the times involvement earned ratio rose from 3. 4 to 4. 33. The maintained net incomes had an addition 36. 4 % over the twelvemonth. However. the company besides has jobs with increasing liabilities. which had a 30. 2 % addition over the twelvemonth while stockholders’ equity had merely a 5. 3 % addition. The company had besides another job in that the per centum that entire stockholders’ equity made up of the entire stockholders’ equity and liabilities decreased as compared to last twelvemonth.
The speedy ratio decreased from 1. 22 to 0. 94 ; the current ratio dropped from 2. 15 to 2. which means the company has less ability to pay short term debts. In order to measure the job with the liabilities much greater than the stockholders’ equity. the company needs to look much more attractive to its stockholders. The following subdivision of the scorecard is the acquisition and growing. For this portion. we are concerned with the job of “how will we prolong our ability to alter and better? ” ( Svraiva. 55 ) .
The CFO for Hedrick Company has been able to exchange from puting in low return assets to much higher return assets which has projected the company into the positive fiscal purchase country. In order to maintain the quick ratio down and be able to pay off current liabilities better. Hedrick Company should be funded less by banking loans and exchange toward shareholder support. This would maintain liabilities down while still provided support for the company. which so would increase the spread between assets and liabilities.
Following the acquisition and growing subdivision is the procedure subdivision. It answers the inquiry “to fulfill our stockholders and clients. what concern processes must we stand out at? ” ( Svraiva. 55 ) . In order for the Hedrick Company to win against the competition. the CFO should stand out in supplying solid investing determinations that propel the company frontward to enlargement and supply support for future undertakings and constituents. This is used to measure the effectivity of selling attempts and used with the lead-to-sales metric to find which marketing events the company should go on to put in. ” ( Toppazzini. 58 ) It would be helpful to the company if the CFO looked into the selling returns on merchandises to see if Hedrick company could market stock lists expeditiously in order to sell merchandises faster hence increasing net incomes that can be made in a period of clip.
The CFO should besides go on doing investing determinations that get maximal returns on capital. like what seems to hold been done this twelvemonth. If this continues. Hedrick company should look into spread outing and offering more stock options to clients and employees. This should diminish the demand of fiscal support by loans and addition support by shareholders. The last subdivision of the scored card is associated with the client. That means we need to look financially stable and healthy to clients.
At the same clip. the company should seek to do their merchandises easy available and expeditiously delivered to clients. By supplying dependable merchandises and dependable services on which clients can swear and depend on. Hedrick Company will be able to prosecute devoted clients to put in stock options with the company. Customers are more willing to purchase stock when they are provided with fiscal studies that are readily available and easy understood. By advancing Hedrick company to clients there will be more beginnings of support.