Research Methodology is a average to work out the research job in a more scientific and systematic manner. It is all about how the research is done and assorted stairss that are adopted by research worker will be studied. In this chapter, a short debut to the qualitative attack and the methods that have been used in relation to the choice of sample, aggregation and analysis of informations, is provided.
When make up one’s minding the research approaches, research worker had 3 different options: a qualitative attack, quantitative attack or the combination of the two. It is wholly up to the research worker as to which attack he would be utilizing, based on what sort of information the research worker is seeking. Harmonizing to Cresswell ( 2004 ) , researcher should associate the attack to the intent of the research, function of research worker and informations analysis function.
The difference between a qualitative and quantitative attack can be brumous and difficult to specify. However, Creswell ( 2004 ) states some general guidelines that may assist to explicate the chief differences:
Gather participant significances
Focus on a individual construct or phenomenon
Bring personal value to analyze
Study the context or scene of participants
Make readings of the informations
Collaborate with the participants
Trial or Verify theories
Identify variables to analyze
Relates variable in hypothesis
Observe and step information numerically
Use unbiased attacks
Employ statistical processs
Nature of research
This thesis falls under the class of qualitative research. In a research of a networking phenomenon, qualitative attack is particularly utile when seeking to understand how business communities make usage of both LinkedIn and Golf, how their relationship are formed, managed and developed through the usage of both tools. Besides that, qualitative attack gives more flexibleness as it is unstructured therefore doing it possible to understand the information in its context. It besides creates a deeper apprehension and a thorough description of the whole image.
The aim of the survey is:
To analyze the theory of selling
To understand the intent of networking
To analyze importance of above aims when using to networking tool golf and LinkedIn
To compare both tools and draw decision
Research design allows researcher to set all pieces of the research together. It is a program to construction the research, scheme of probe, choice of informations aggregation method etc. Besides that, it should besides cover the process of treating the information and analysis. It is one of most of import component and it should be done with great attention.
Research should be conducted merely when it is expected that the value of information to be obtained will be greater than the cost of obtaining it. When decided that research value will be probably to transcend the cost of research, it may so get down. The procedure normally consists of a series of eight stairss:
Definition of the research job to be solved and its aims.
Choice of informations aggregation methods to be used
Choice of trying method to be used
Development of an analysis program
Appraisal of the clip and resources required
Researching face to confront web like golf, is indispensable to set up contacts with those who play golf and have used golf to assist their concern. It would decidedly be easier to derive entree to information through interview as golf is recognised as a networking tool that focuses on communicating between single. In-depth interview allows the sources to reflect upon their old experiences. Apart from that, it gives researcher an chance to research sources ‘ answers more exhaustively. Additionally, interviews are more economical in footings of clip and resources and in relation to this thesis, both have been reasonably limited. Interviews are considered as the most often used method for qualitative data-collection ( Fedrick, 2005 ) .
Thirty: reference ques asked in interview/questionnaire
Talking about the term of economical, questionnaires have advantages over other signifier of studies as they are inexpensive and needed less attempt from research worker compared to verbal or telephone study. With the nowadays of progress engineering, questionnaires were sent electronically to ease research worker in term of printing and administering the questionnaire.
As the construct indicates, purposive sampling is when a sample is drawn with a intent, normally based on pre-defined qualities that the research worker is seeking ( Remenyi 2005 ) . This was particularly utile in this thesis, as the sources needfully had to be people who really used LinkedIn and are business-golfer. When trying to turn up samples of such people it was likely that one of the chief indexs would be the figure of connexions that a individual had. Based on this standard, and the fact that the participants had to carry through the status mentioned above, a hunt for eligible / appropriate source was initiated.
Snowball sampling was considered to be particularly utile since it is hard to happen sources who fulfilled the conditions and the fact that there was no trying frame to take from. Through sweet sand verbena sampling, each LinkedIn participant recommends person that they believe fulfil the necessary conditions, and the sample grow from at that place. Peoples who are connected to each other frequently tend to hold similar involvements and occupation function and it is hence likely that they will urge people that are similar to themselves. Consequently, the sample will likely non be representative. Still, whether or non the sample should be representative depends on the subject, and based on this thesis it was non an issue.
After placing several campaigners by the usage of purposive sampling, the sources received an e-mail where they were asked whether or non they would be interested in take parting in the research. The sources who answered were besides asked to urge people they thought might run into the same standards. In add-on, people who were known users of LinkedIn were contacted and asked whether or non they knew anyone that might be suited. Therefore, the sweet sand verbena started turn overing and the sample grew from 4 to 15.
Roll uping the information
As antecedently sketched, the informations collected was based on information fromthrough interview ( Golf ) and 15 sources contained through questionnaire ( LinkedIn ) . The interviews were conducted separately with each source, in an environment that ensured as few breaks as possible. This was chiefly at a location of the sources ‘ pick or, if they did non hold any penchants, another suited location such as golf nine or eating house. Each interview was noted in order to do it easier to treat subsequently on, to observe possible misinterpretations and to do the conversation tally every bit freely as possible during the interviews. Taking notes during the interviews requires the ability to compose, listen, construe and inquire new inquiries consequently. However, conversation that is non really long would usually affect usage of pen and paper.
The interviews were conducted within a period of one month. The sources chosen were all business-golfers aged 45-55. The interviews lasted for 15-20 proceedingss, depending on each source and his deliberation. All sources were known prior to the interviews, in fact they were all friends of the research worker, hence lead to a instead relaxed and a comparatively uncoerced conversation. After each interview, as new subjects arose, new inquiries were added. Interesting positions, point of positions and friendly advice that were expressed during the interviews were written down for future and personal usage.
The questionnaire ( LinkedIn ) was set with the aid of research worker ‘s supervisor and sent to sources within one hebdomad of completion.