this globalized business
environment, the companies are on aquest to elaborate their market share
and profitability to achieve and maintain a position of competitive advantage.
So the challenges for organization to determine how uncertainty to accept
as it strives to grow stake holder value, uncertainty represents both
threats and opportunity with the potential to erode and enhance
value(COSO,2012). Risk management is important in
an organisation because to efficiently define and succeed its objectives for
the future. The people and process efficiencies enhanced, when a holistic risk
management framework is integrated into all aspects of the business and aligned
to specific business objectives. This report main aim is to make an
assessment plan based on the risks and opportunities of GOOGLE INC
company and provide appropriate mitigation actions to effectively deal with
those uncertainties.

1.1-GOOGLE

Google Inc( American
search Engine Company) is a multinational corporation that provides
Internet-related products and services, including internet search, cloud
computing, software and advertising technologies. More than 70% of
worldwide online search requests are handled by Google(Hall,2015). Google (2015)
announced to reorganize its various interests as a conglomerate called Alphabet
to become Alphabet’s leading subsidiary, will continue to be the umbrella company(Page,2015).

1.2 Aims of
the Company?                                                                      

Google’s mission statemen was “to organize the world’s information
and make it universally accessible and useful”and its unofficial
slogan was “Don’t be evil.The motto(2015)was replaced in the Alphabet
corporate code of conduct by the phrase: “Do the right thing”. Google
elaborate its mission by listing “Ten things we know,” including “Focus on the
user and all else will follow,” “It’s best to do one thing really, really
well,” and “Fast is better than slow” (Google, 2017). Google is the most
successful best known technology company, focuses on to
push the limits of existing knowledge to provide a fast accurate and easy
to use service