We expose you six essential advantages of the implementation and use of a CRM system.


Standardized processesIn organizations, each of the departments has different methods and it is important to define them to see how they work individually and how they interact with each other.A CRM system provides the necessary tools to manage, measure and improve processes. We can create business rules so that the sales team follows specific stages throughout the sales cycle. The CRM also makes it possible to automate processes from the scene of sales, administration and all the record of the communication established between the company and the clients. For all of them, companies will provide a better service to each client, and the way to develop relationships with customers will be more efficient.

2. Optimization of the commercial pipelineOne of the most immediate benefits of a CRM is the generation of reports. Salespeople can better track their opportunities and managers can have more control of the total pipeline from the CRM. If we do not have a unified repository, the information may be lost.Without a CRM system, we waste many hours collecting information to generate reports. The CRM allows having a better vision of the general performance of the company.3.

Automation of the sales processOn many occasions, commercials are reluctant to adopt a CRM because at first, they do not see the value that can bring them. However, a CRM must be flexible enough to allow them to seamlessly integrate their processes into the tool without additional burden, giving them more time to concentrate on sales.4.

Communication between departmentsCommunication is vital for each unit to work efficiently with each other. The lack of collaboration at departmental and organizational level can lead to incorrect information and longer sales cycles.It is likely that it is not just a single person who needs to see the necessary information about a client, the CRM allows to have all the data centralized and available for the people who need it.CRM makes it easier to share information with each other, which leads to faster sales cycles and higher profits.5.

Greater visibility for decision makingWithout a CRM system, it is painful to have detailed sales numbers and compare them with previous years.A CRM system must have reporting capabilities, which allows obtaining historical and current customer data, sales, marketing and support of the information that is required. This information makes it easier for companies to determine which practices have been most successful and which ones need improvement.

6. Centralized informationIn many cases, corporations maintain contacts with customers in separate repositories, such as spreadsheets, email and in many cases even in memory. In this case, it is more acceptable that we have a problem with a file or that a personnel change occurs and the information is lost.About us:A CRM system allows customer data to be centralized and we have a 360ยบ view of each of them, to offer a personalized service. But they are not always well received by users. In many cases, the sales or marketing teams end up considering them as an additional burden to their work, which entails tedious tasks of maintenance and management of the information.