1 Why has apple been so successful? What do you attribute it to? Solution:
Generally speaking, the reason why apple is successful is that there are there key points around great product and service, which are design thinking, clear development strategy and execution. What’s more, every point also contains many. Design thinking is the first, it is the bridge connecting designer and customer because of emotion can be transferred. In this aspect, Apple is the pioneer of personal computer for individual work, successful in not only supporting but also fostering individual focus on present and potential customer, beneficial from thinking setting customer experience as start point, keeps on the vision of “simplicity is the ultimate sophistication”. Other than these, Apple keeps watchful eyes on beyond fashion, for example, consistent sleek, coolness surface, aiming to lead a zeitgeist. Clear development strategy also is one of critical for Apple success including different ways of innovation and product development strategy such as platform strategy specially OSX operating system, tessler elaborated, iterative customer involvement, beautiful products particularly product innovation. Apple execution is excellence, for instance, “the system is no system” which is combining discipline and free communicating, clean up the atrocious state of Apple and move the core to innovation process, pull off the miraculous, work intimately with manufactures and being completely attuned to customer, bold business experimentation and CEO leads to innovate. 2 Is there a systematic approach to innovation at Apple? If yes, how would you characterize it? Yes, there is a systematic approach to innovation at Apple. I think the systematic approach is company knowledge plus Steven Jobs own personality characteristics. In detail, company knowledge to innovation includes design thinking, clear development strategy and execution. In terms of this, principle, culture, innovations inspire, company structure and something else play important role and it is organized. On the other hand, Steven Jobs won power and leadership are powerful to influence the development of innovation at Apple. This is kind of system approach is more concentrated than other approach, as a result lead to both positive and negative influence on company itself. 3 Can Apple’s approach be imitated?
Apple’s approach cannot be imitated, because there are lots of factors
made up Apple approach, for example, external environment( such as, partnership relationship, marketing, ) , internal environment( such as, company policy, company structure, stuff consistence, leadership), history… The most important factor in this case is that Steven Jobs leadership style, compared with others, and this is the point. Because of one period of downturn time where Steven Jobs are forced to leave, this history also force to need concentrated leadership and management in order to clean up previous. Draw a conclusion, imitate one kind of innovation system approach is based on meeting the key factors at least, while comparing with own situation, because different is usual, thus absolute imitation is impossible generally. Know what you are and what you need is the key. 4 What can Apple do better? Strong and week side?
Different ways of innovation, paradigm innovation, process innovation, product innovation, position innovation. For example, PCs, platform strategy. Innovation is the most characteristic for Apple and it is the inspire of Apple. Beyond fashion, particularly for product design, material, color, so it is tempting to attribute their popularity to Apple’s ability to tap into a zeitgeist. Simplicity is the ultimate sophistication. Distinct from organizations whose notion of “detail” is often conflated with “features,” Apple products are often noteworthy from what they do not contain. Apple is never indented to produce or design one product, it aims at creating product system which create relation with them. That is to say, Apple is good at design thinking, which they always think what customer should need after buying one Apple product. There product is a whole family, and the core product is not much and is highlight. Lead the market instead of meet the market, connecting to lead customer consumption concept, lead customer appreciation of beauty, lead future need of people. Apple pulls off the miraculous: unveiling revolutionary products that have been kept completely secret until they magically appear in stores all over the world. Product innovation is the key to drive the development of Apple, while many company put the marketing as the core of their companies.
There are many charges in App Store There are many charges in App Store when listening music, films, reading e-book and some others. The third company which wants to show their product, service and software must pay 10 percent to Apple, so that is a big part fee.