The Xbox Kinect has introduced a new wave of technology in motion gaming.
Microsoft’s product is one of a kind and soaring sales during the past three months have proven that consumers are interested and are willing to pay a premium price to meet their needs and wants that competitors such as the Wii are not currrently meeting. The Xbox Kinect has had great success in its initial release because it is meeting the wants and needs of its target market, these include a way to bring friends and family together, an innovative new way exercise, the value of it compared to the Wii, and the convenience of all its additional applications.The Kinect is also differentiating itself from the competition by providing the capability to do motion gaming without the need of a controller and by providing superior hardware capabilities. The Xbox Kinect satisfies the need and want to bring friends and family together by allowing users a fun and easy way to compete.
Many Families and friends gather for game nights, and the Xbox Kinect provides an innovative way for many users to join in the activities. The Kinect is perfect for these settings because teams and individuals can play numerous games together.The competition creates stronger bonds for team members therefore creating stronger connections between friends and family members. The best part is that everyone can participate, this is due to the imaging technology the Kinect uses to detect users (as opposed to weighing equipment).
The Kinect allows up to 4 players at the time, and without the need for additional controllers it allows for an easy way to incorporate more people into the game. The video chat function can also allows distant friends and relatives to participate in games and watch movies with the group.The Kinect is fun and easy to use which allows it to bring family and friends closer together. Exercise is another need and a want that the Xbox Kinect satisfies. Consumers want fun and innovative ways to exercise. Many Americans lead busy lives and their new years resolutions of more exercise tend to go out the window. Having the same exercise routine can get monotonous and being able to get exercise while playing a game sounds like a lot more fun than running on the treadmill for an hour! The Kinect has a variety of innovative and fun games that can be physically challenging.
These games provide convenience for the customer as they are able to exercise right in their home. In addition, parents are looking for ways to get their kids to be more active. Children enjoy playing games and with the Kinect, they are able to get off the couch and be active while they are playing these games.
The Kinect is an effective way to get children excited about being active because they are able to burn calories while participating in an activity that they already enjoy. The Xbox Kinect satisfies the need to workout and exercise in children and adults. The Xbox Kinect also satisfies the want and need for convenience.In this current age of rapid technological advancement customers are no longer settling for one-dimensional products.
The Xbox Kinect is far from a one-dimensional product, especially considering the capabilities that the Xbox Kinect provides when it is linked with the Xbox 360. It all starts with how you turn on the system, the user simply has to say “Xbox” which brings on a variety of different menu options which are all navigable using voice commands. So not only do you not need a controller to play the games, but you don’t even need a remote to turn on the system.Another way that the Xbox Kinect provides convenience for its customers is through the various different internet applications that are available. One of these applications is the ability to video chat using the video camera and microphone right on your Xbox Kinect. This is a valuable tool for many families allowing them the convenience to video chat with friends and family right on their TV.
The video chat feature even allows the users to watch videos on a third screen while still being able to chat. In addition to the video chatting application the Xbox Kinect allows you to stream HD movies and live sporting events right to your TV.Another application allows you to browse Facebook with just the use of your hand. The opportunities for future applications are endless and all of this can be done from your couch using only your voice and your body to control the system. This is how the Xbox Kinect satisfies the need and want of convenience. Value is an important want and need that the Xbox Kinect satisfies.
By bundling the Xbox Kinect with the Xbox 360 parents are able to purchase a gaming system for their children while still having a valuable product for themselves and the rest of the family.The retail price of the Xbox Kinect as a standalone product is $150, but it can also be purchased in a bundle with a 4 GB Xbox 360 for a retail price of $300. The 4GB Xbox 360 normally retails for $200, which provides a $50 savings on the Xbox Kinect through the purchase of a bundle.
Although the Nintendo Wii has a lower retail price at $200, the need to purchase additional controllers in order to allow for up to four players increases the cost substantially. The Wii Motes retail at $40 each.The Xbox also delivers higher value to customers than the Wii by providing significantly better graphics and a superior online service through Xbox live. Although a yearly membership to Xbox live does cost $50 there are opportunities to bundle this product as well, one of them being through a subscription to Sports Illustrated. All in all the Xbox Kinect provides great value to its customers through its comparable pricing yet superior hardware and software capabilities. The need and want of value is satisfied by the Xbox Kinect.
One of the two most important points of difference between the Xbox Kinect and the Nitendo Wii, is that the Kinect does not require a controller. Making motion gaming equipment which does not require a controller makes it even more appealing for the non-traditional gamer, this is because many non-traditional gamers are not willing to invest the time to understand how to use a controller. With the Kinect the user’s body is the controller; so for example if a the game required you to kick a ball the user is simply required to simulate a kicking motion.This is a strength because it allows everyone to participate, instead of just those who have had prior video gaming experience. Everyone feels comfortable participating in the games and everyone is playing on a equal plain. Without a controller, users can freely participate in any activity. They are not limited to the constraints of the controller. This allows for many additional activities to be possible.
Not using a controller is an important point of difference between the the Nitendo Wii and the Xbox Kinect. Voice control is an important point of difference in comparison to the Nitendo Wii. As Xbox. om states, “Kinect uses advanced entertainment technology to respond to the sound of your voice. Just say “Xbox” to reveal a series of voice commands.
So you’ll be able to control high definition movies with the sound of your voice—no remote required. ” This technology is very powerful for the users and its degree of differentiation as a product. Users are able to leave the room and continue playing if necessary or even pause the game without having to look for a controller. Users can easily flip through screens and applications by simply moving their hand, which is much quicker than using a controller.The Nintendo Wii has nothing even comparably similar to this technology. And with the patent Microsoft created in early 2010, Nintendo won’t have their hands on it for some time. The voice control proves to be a large point of difference between the Xbox Kinect and the Nitendo Wii. The two of the most important points of difference in relation to the Nintendo Wii are that there is voice control and no controller and the four consumer needs and wants the Xbox Kinect satisfies convenience, value, exercise, and bringing family and friends together are key to understand to evaluate the Xbox Kinect.
As mentioned earlier, their sky rocking sales prove that their product is pushing technology to a whole new level that consumers are excited about (because it is meeting their wants and needs and better than their competitors products). With the fast pace of changing technology, it will be interesting to see what will be the next step will be in the motion gaming industry.